Video: How to Launch a Successful Facebook Campaign

screen shot facebook campaign vid

I have been sharing for a couple of years now how effective a well-executed Facebook Campaign can be. The idea started from the Assemblies of God Mobilization department to utilize the power social media can have in expanding one’s network. And man we have seen the idea spread and grow over the years!

We (Assemblies of God Mobilization + myself) decided the older videos on the Facebook Campaign needed a bit of a face lift as we have learned a few things in the past two years. Thus, here’s a new video for you!

For those of you who don’t know what what a Facebook Campaign is, let me explain. In one sentence – essentially it is a campaign for monthly or cash support on Facebook set to a specific amount of time and a specific goal. Of course, you’ll grab the big picture by watching the video above.

To be clear, I am against asking for funds on Facebook or any other type of social media in most any other context (besides maybe a short video on Giving Tuesday or for a End of Year Campaign). I believe the absolute best way to ask for monthly financial partnership is via personal face-to-face appointments. I also do not believe the Facebook Campaign to be the end-all-be-all in support raising. However, I have seen it be very useful. Those whom I have coached who launch well executed Facebook Campaigns (after they have reached at least 75% of their support goal and built up healthy teams) have seen some pretty awesome success. Some workers I’ve coached have raised as much as $1,000 in monthly support. Others have raised $10,000 in cash from doing a Campaign. For most campaigns I see, a typical amount to raise is around $300-400 in monthly support or around $700-$1,000 in one time cash gifts.

If you are interested in launching your own Facebook campaign, follow the information on the video. To go along with the video, here are a few things I find important to emphasize:

1. It is VERY IMPORTANT while doing your FB campaign to stay abreast on all likes and comments that come to you campaigners pages. Check them every day and more than once a day. Return comments with Private Messages (PM) and likes with PM when it feels appropriate. It is your job to connect further with the people responding, and if they have commented or liked but haven’t given, chances are with a personal message from you they may.
2. Create great graphics and videos. No half-way doing this thing or results will be minimal. With a little work, the results will be fantastic.
3. Create a reasonable goal. (see video)
4. Follow up with your new financial partners after the Facebook campaign. Never let someone start giving to you without trying to get to know them. Attrition rates for someone giving to you on a monthly basis that you don’t know at all are statistically low – so beat that by building a relationship with your new financial partners. Do this by emailing them, calling them, Facebook messaging them. Whatever you do, ask them questions about themselves. Of course don’t overwhelm them – make them feel safe as they probably don’t know you well. Use common sense. Think about what would make you feel connected if you were in their shoes.
5. Think about creating a Facebook Secret group with your campaigners and some prayer partners in the group. In that group you can post your posts for the campaigners every day. There should be around 15-20 campaigners and perhaps somewhere around 10-15 prayer partners in this group. (Your prayer partners will probably catch a burden and start funding you monthly if they aren’t already on your team 🙂 Sometimes asking around on FB on your secret group or in your newsletter prior to see if anyone wants to be a part will help give you a few extra campaigners as well posting on your behalf. Make sure you make your campaigner team full of people with various levels and places of connection. See if you can get a few people of influence to be on your campaign team as well.
6. Go above and beyond in your communication with with your campaigners from the very beginning. Tell them your goal and how many days for the campaign, and communicate that you want them posting every day. ALSO VERY IMPORTANT to find out how they can best receive the post information from you. Some people post on Facebook from their phones – so a text may be better. Some people may do better with you giving them content in an email. Some may remember just fine by only getting it through your secret group. Find out what works best for them so they don’t miss a post. Make it easy for them!
7. Encourage your campaigners to change the wording of their posts if they want to to make it personal to them / their audience. Just give them guidelines and make sure they stick to security rules and use your graphic. You may want to feed them the wording for the first couple of days and then encourage them to create their own with the content you’d like posted.

I hope this video and post helps. As we come up into Giving Tuesday and End of the Year Giving, it may be a perfect time to launch your campaign (if your around 80% raised of course!). Go for it – I think you’ll find some success in creating your own! – JF

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End of the Year Giving: The Facebook Campaign

learn how to do a successful Facebook Campaign

During November and December try to focus on some good ways to reach out to individuals and utilize the best two giving months of the year.

If you are down the road in raising your finances enough (close to 80% raised) doing a Facebook campaign in the month of November or early December could be perfect in utilizing this window and helping you reach 100% (I DO NOT RECOMMEND FACEBOOK CAMPAIGNS BEFORE 80%).

You may have already read the previous post on this subject from last year: “How to Create a Successful Facebook Campaign and Other Glorious Facebook Information.”   

https://www.google.com/amp/s/jennfortner.com/2015/03/10/how-make-your-own-facebook-campaign-and-other-glorious-facebook-information/amp/?client=safari
If not, let me give you a summary. A Facebook Campaign essentially is getting together a team of 10-15 people who post daily on their Facebook walls, on your behalf, for around 10 days. You create the campaign with video content, give-a-ways, graphics, and a monthly goal you would like to reach over the duration of the Facebook Campaign. The end result is reaching out to a wide audience that may not have ever heard about you or your ministry any other way – and may be really eager to support someone in the ministry field.

If this is something that interests you, watch the videos below for more information and then read the very important tips:

 

Here are key things to keep in mind as you develop your Facebook campaign and develop any new relationships that come from it:

1. It is VERY IMPORTANT while doing your FB campaign to stay abreast on all likes and comments that come to you campaigners pages. Check them every day, more than once a day. Return comments with Private Messages (PM) and likes with PM when it feels appropriate. It is your job to connect further with the people responding, and if they have commented or liked but haven’t given, chances are with a personal message from you they may.

2. It is also VERY IMPORTANT to create great graphics and videos. No half-way doing this thing or results will be minimal. With a little work, the results will be fantastic.

3. it is VERY IMPORTANT to create a reasonable goal. (see video)

4. It is VERY IMPORTANT to follow up with your new financial partners after the Facebook campaign. Never let someone give to you without trying to get to know them. Attrition rates for someone giving to you on a monthly basis that you don’t know are statistically low – so beat that by building a relationship with your new financial partners. Do this by emailing them, calling them, Facebook messaging them. Whatever you do, ask them questions about themselves. Of course don’t overwhelm them – make them feel safe as they probably don’t know you well. Use common sense. Think about what would make you feel connected if you were in their shoes.

5. Think about creating a Facebook secret group with your campaigners and some prayer partners in the group. In that group you can post your posts for the campaigners every day. There should be around 15-20 campaigners and perhaps somewhere around 10-15 prayer partners in this group. (Your prayer partners will probably catch a burden and start funding you monthly if they aren’t already on your team)

6. It is VERY IMPORTANT that you communicate well with your campaigners from the very beginning. Tell them your goal and how many days, and communicate that you want them posting every day. ALSO VERY IMPORTANT to find out how they can best receive the post information from you. Some people post on Facebook from their phones – so a text may be better. Some people may do better with you giving them content in an email. Some may remember just fine by only getting it through your secret group. Find out what works best for them so they don’t miss a post. Make it easy for them.

I hope these tips help you create a solid Facebook campaign with new financial partners that you minister to along the way!

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Setting Up Your Social Media: Facebook Ministry Pages and Groups

Setting up various ministry social media is one of the beginning steps a christian worker takes in raising their support. Rightfully so! These days anyone raising personal support should be active on social media to build community and awareness of their ministry.

Creating a Facebook ministry Page or Group is one of the cornerstones in setting up ones social media presence. However, often times a worker chooses one before knowing the differences (or consequences) between Pages and Groups. Pages and Groups both have pros and cons. Groups have different settings making one Group vastly different from another. Here’s a guide to help you set up the Page or Group that works best for you!

facebook-page-group (1)

The B Roll: All the Things They Didn’t Tell You

Support raising is a dense subject! Right? Right.

As I continue to teach on support raising, I’ve found typically there is more to teach than time allots for. As I coach numerous small groups and individuals, we just never get to all of the things. Teaching and learning how to raise a budget can be like drinking from a fire hydrant. #TOOMANYTHINGS

Thus, I’m calling this post: The B Roll.

This post goes out to all of those workers I have coached along the way! Here are some random pieces of information that may have gotten stuck in the cracks of little time, lots of practice, and dense material.
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I mentioned above the post on How To Create a Successful Facebook Campaign. Check it out and I hope it helps!

Also, a quick word on #5…I’m not saying never ask for a appointment on Facebook. I’m just saying do some strategic thinking before you do, and I wouldn’t default to it.

Want more practical tips, you can find them in the Financial Partnership Development Workbook here.

 

 

How to Effectively Communicate with Your Financial Partners: ANSWERS FROM ACTUAL FINANCIAL PARTNERS

In continuation of my previous posts Hard Questions with Thoughtful Answers:  Q&A With Support Raising Geniuses, here are some “Hard Questions with Thoughtful Answers” from another perspective. The perspective of those that give. 

I hope you find these as helpful as I have! Wow. What great responses! Thank you to the pastor and individual who answered these questions. And ps. – thank you for giving to the work of the Great Commission. I hope it is said often enough to you how vital you are to the work of God. Truly, you make it possible.

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Learn how to do a Successful Facebook Campaign (NEW VIDEO!)

You may have already read the previous post on this subject: How to Create a Successful Facebook Campaign and Other Glorious Facebook Information.”  

With that post I want to give you the “Part 2” – with a new video explaining some of the ins and outs of creating a successful campaign. It was crafted by myself and the brilliant mind of our brand lead for Assemblies of God World Missions, Ericka Pasquale.  (thanks Ericka!)

(March 2015 video)

(NEW! May 2015 video)

If you are launching your own Facebook campaign, keep in mind that Facebook campaigns will primarily lead you to new financial partners who are referrals. The key to referral relationships is to develop them. Don’t take these new relationships for granted or assume they don’t want more involvement with you because you acquired their partnership via Facebook. I have this new quote that I love, and I think it fits nicely here:

“Your real goal isn’t about raising money. Your real goal is to raise up people and create solid, long-term relationships.” – Myles Wilson, author of Funding the Family Business

Here are some ways to develop relationships that come from your Facebook campaigns:

1. If they live near you, go grab coffee, lunch, or dinner together. Spend time getting to know them and cast vision about your ministry.

2. Reach out to them via Facebook messenger with electronic resources on your ministry, and add them to your ministry Facebook page.

3. Ask if you could connect via phone, Skype, or FaceTime with those new financial partners that live far away.

4. Send them a thank you card in the mail and/or a small gift when appropriate. Send them a e-thank you card if snail mail seems un-appropriate.

5. Start following their Facebook page. Find out what their interests are and how you can engage.

I hope these tips help you create solid, long-term partnerships with those you meet in your own Facebook campaign!

Do You Want Free A Video?

Yes, you do.

Do you need a video? Yes, you do.

When you make yours, there are a lot of great videographers, friends you may have (with professional gear), vendors, and even apps that you can use to make a fabulous video that tells your story.

For the purpose of this blog though, I just want to make you aware of one particular resource that you can use free of charge and before you make your personalized professional video. Enter prayercast.com. PrayerCast is a completely-free-resource-gold-mine that exists to create free videos just for you. And they are good.

INSTRUCTIONS

Simply check out their immense library for the country/religion you are needing, watch and download, and then share as you see fit (of course – always doing so keeping your own security needs in mind).

KEEP IN MIND

Prayercast.com videos should not take the place of you creating your own personalized video for itineration purposes. However, Prayercast videos could be used in addition to your personalized video or before your video gets made (it’s good to have multiple videos!).  The same goes for Adobe Voice videos. Both are a great tools, but if you can, look into getting your story professionally told. Creating a great looking video (the kind to share in front of large congregations) takes a lot of time and expertise. Unless you or someone you know has enough experience to create a great one, hire a great videographer / vendor that can tell your missional story professionally — don’t try to create your own.

(video is from Cadre31 – one of those great vendors I was speaking about above)

Top 5 Reasons for Creating and Sharing Video (in no order):

1. Videos add dynamic to social media posts. Online videos are 100% more social engaging. They create 139% more brand impact and a 46% conversion lift.

2. Video marketing is the latest trend. People spend their time online watching videos. By 2017, 90% of all internet traffic will be video

3.Life is fast, so make them take the time to look at your posts. On average, a visitor will stay 2 minutes longer when they watch a video.

4. Churches and pastors love videos (because people love videos)

5. You can use videos for multiple occasions: (1) while speaking at a church (2) emailing a pastor or individual (3) a district church event, during a presentation (large or small group) (4) social media (5) table displays (6) newsletters, and more that I am not currently thinking of. Enhance any communication you are doing by visually telling your story.

Have you created a video? Share it with me by emailing me!