10 Ways To Connect With Your Financial Partners (Without Taking Too Much Time)

Hey guys, I posted this 2 years ago and 5 years before that (with some changes of course), but I think this is one of the most important topics in the area of support raising there is and thus — here it is again! Easy ways to stay connected with your partners while you are busy in full time ministry! – JF

Here’s a statistic that Bill Dillon, a guru in the support raising world and author of People Raising, has that I think you’ll find potent:

For every 100 people that stop supporting you:

66% of people stop giving because they think you don’t care about them

15% are unhappy with your organization

15% transfer their giving somewhere else

4% move away or die

Woah.

When I train missionaries on how to raise their support I tend to stay away from the word “fundraising” for many reasons, and when I really think about it — this statistic is at the heart of all of my reasons. Basically,  No one wants to invest in something that yields no return. If an individual gives a worker monthly support and feels as though the worker could care less about their giving, they will likely go somewhere else with their giving dollars.

And in my opinion, they should.

Ouch! Why you ask? Because the reason donors are investing in the Great Commission is because they are called to be a vital part of the Great Commission too. And if they are called to be a part of the Great Commission, why should they be made to feel as though their “vital part” is on the sidelines and forgotten?

I believe that one reason we forget to invest in the relationships we have with our financial partners is because we forget (or perhaps don’t have the paradigm) that they are as vital to the work that we are doing as we (as ministers) are. That being said, many christian workers on financial support struggle in the area of continually connecting with their financial partners even if they have a high value for their relationships with them.

It makes sense. We are all busy. Ministers are typically very busy. I totally get it.

As much as I understand, I also believe it isn’t a valid excuse. There are so many easy ways to connect across continents in our world. As such, I would like to offer up 10 suggestions on how workers on financial support can continually, quickly, and easily connect with churches and individuals who financially invest in the kingdom work they are doing.

10 Ways to Connect

1. The Quarterly Newsletter

Here’s a no-brainer: Send your newsletters. You should do a minimum of four a year, but it’s probably better to do one every other month. Keep them short and talk way more about ministry than personal things. Include pictures of active ministry (no vacation spots). Here’s a great link from the Support Raising Solutions blog on creating great Newsletters.

2. Short Email or Letter

When you get on the field, pick 10-15 financial partners each month and email them a QUICK and SHORT personal hello/touch base. For example:

“Hi Sally, just wanted to touch base with you and see how you have been doing. You and Chuck are on our prayer list for this month and we are wondering if you have any updates or requests? Things here are going wonderful. We just finished with our building project and couldn’t be more excited to receive students this coming fall. There will be 10! We will definitely be busy with it but we are pumped! I am also really looking forward to getting back into teaching. Anyhow, hope you all are well and let us know how we can be in prayer for you.” – Jenn

See…how painful is that? It took me all of two minutes to write that… You may be saying, but what happens when they write back? If they do, take another minute of your day to promptly reply to those who responded to your email. If all 10 respond it will take you around 15-20 minutes to respond to everyone. Then, take the time to mention them in your prayers and follow up with that as you have time and God leads. Keep a simple notebook. Write them down. It will make all of the difference and mean so much to the people spending so much time praying for you.

Once you have gone through your 10-15 partners each month, circle back around your list. Put these on some sort of white board in your room or house to remind you, or put it into a calendar each month. Whatever you do, calendarize it in some way.

3. Postcards and Presents

Send small gifts or postcards to your financial partners. Tell them thank you for their continuing support.

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I recently received a postcard from a friend vacationing in Costa Rica. That postcard remained on my fridge for 2 months for two reasons: (1) My friend thought of me from a far off destination and it made my day getting that postcard! (2) It was beautiful! Personally, I’m a sucker for a pretty print of any far off destination.

Small gifts do not have to cost much to mean a lot.

4. Stay Active on Social Media

  • If you don’t already have one, create a Facebook page. Create a secret group if you are going to a sensitive country. Stay active on it while you are on the field. Pictures, prayer updates, short videos, scripture verses, and praise reports are all fantastic. *If you are somewhere sensitive keep that in mind while posting and follow the rules of your organization.
  • Consider getting onto Instagram, Twitter, or TikTok as well! This is not for everyone, and typically I say to start with one social media outlet (probably Facebook) and do it well. However if you have the time and know-how try one or both of these. I love posting on Twitter and have a personal Instagram page as a creative outlet. Both have been effective in communicating with friends and helping me to network on a larger scale.
  • Another great thing to think about doing in your secret Facebook groups or if you have a ministry page is a Facebook Live. If you choose tdownloado do one before hand promote the time your event will be taking place, and take care to choose a time that works well for your financial partners. When you do a Facebook Live event, make it a guided Q&A and consider doing your Facebook Live in an interesting place. That Facebook Live will record as a video so anyone not able to make the time can view later!
  • Facebook message your financial partners or like their posts. Stay active on your personal page.

5. I’m Thinking Of You

Sometimes as I listen to audio sermons, worship sets, podcasts, or scriptures, I’ll check in with God and ask if He would like me to share any of those with my friends, family, or financial partners. If I feel prompted, I’ll send that sermon or verse to a friend on Facebook with a little message. These have to make sense and the sermons probably shouldn’t be overly convicting on major sins or anything. (Don’t imply that your friend has a problem). Use common sense. ie. Don’t send a message on tithing to a partner who hasn’t recently been giving.

6. The Church Letter or Video

Write a short letter to the churches that financially partner with you. Put a note in to the pastor to please read where he feels it appropriate to the congregation (small groups, prayer groups, Sunday school). Make-your-own-Video-1080x675If you don’t have time for a letter, create a quick video on your smart phone or computer and email it to the pastor. Ask the pastor to share that with his congregation or prayer group if possible.

7. Events

When you come back home, hold an event in key areas where your financial partners are. During the event provide desserts and coffee. Share stories from the field, answer any questions, tell them about your future plans, and thank them, thank them, and thank them.

These events can be as elaborate or simple as you want to make them. I would of course error on the side of taking care of your important guests by providing refreshments and some sort of dessert or snack – these also provide an incentive for your guests to come.

Create connect cards for those interested in giving for the first time.

8. Face to Face

In addition to the church event, when you come home set up one-on-one coffee times with pastors and friends and family that have supported you. Thank them and catch up on their lives while you were gone. Be relational and intentional. Really, this shouldn’t be optional!

9. FaceTime / Skype Meetings

Are you spending some time on FaceTime or Skype with your far away family and friends? Why not pick 6-12 financial partners per year to Skype or FaceTime while on the field? This is particularly good practice with financial partners that are giving sizable amounts or with churches and small groups that are partnering financially. Give them a real-time live update on where and how you are. Take them into an actual ministry event via Skype or FaceTime on your phone if you can. They will be floored at your thoughtfulness and most likely continue to financially partner you throughout assignments to come.

10. Text them!

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There are multiple programs available that will allow you to set up video and picture messaging while on the field. If you have a urgent prayer request, why not send a group text message out to your financial and prayer partners with a picture detailing your prayer need? If you have a praise report, send a text and allow them to celebrate with you (of course, keep in mind time zone differences so that you are not texting them at 2:00am)!

In Closing

If you are a worker on financial support, I hope that these simple ideas to connect with your partnership base help you. Let’s remind our financial partners that they are important to us and to the Great Commission! Let’s keep our attrition rates up with our financial partners by spending just a little time letting them know that we care. Let’s value them! Let’s realize that they are vital part of what we do. Amen? Amen.

Appointment Kits and Pastor Packets

Do you want to set yourself apart from the crowd? (Shake your head and say yeeeesss) One great way to stand out is by creating quality appointment kits and pastor packets.

What’s the difference between the two? Let me explain briefly. Typically appointment kits are given out to an individual during a face to face appointment, though the use of them is not limited to that. The kit should be designed to give that financial partner what they need to start giving and further information on your ministry. Pastor’s packets are great for meetings with pastors, mailing prior to contacting a pastor/church, dropping off to a pastor/church, or made available for events and gatherings.

For the most part appointment kits and pastor packets have the same materials in them with a few exceptions (see below). Quality should be what you shoot for when creating the packets, whether those materials are made by professionals, yourself, or someone with a design background that wants to help.

During more normal, non-pandemic support raising times, having a great appointment kit and pastor packet is helpful in standing out and looking uber professional. During a pandemic I would almost call it crucial. Why? Well, several reasons, but particularly many in-person meetings and gatherings are being taken away as opportunities to connect with pastors and individuals. Situations pre-pandemic in which a worker would connect with pastors now may be happening virtually only or not happening at all. Pre-pandemic, a worker may have met with individuals at a church small group, and now that small group is happens virtually. Thus we need to be creative creating opportunities to share our stories.

For instance, take a denominational district gathering that happen virtually. What if you mailed out pastor packets to all of the pastors who “attended” the virtual gathering or sent it to a portion of the pastors whom you really enjoyed interacting with (depending on protocol within your organization for reaching out of course)? And the church small group that is now virtual: what if you mailed appointment kits out after (or prior) to meeting virtually? 

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PASTOR PACKETS

So let’s start with pastor packets — here are some items I recommend to have in yours:

  1. A nice envelope / folder to put everything into – something like these or these are just some examples
  2. Case Document
  3. Prayer Card
  4. Pastor Recommendation letter (see below)
  5. Any ministry pamphlets or print materials that are helpful from your specific organization / ministry
  6. Your organization’s commitment or pledge / commitment forms (may not be needed in all circumstances)
  7. **connect cards, Special note — you probably would not put these physically in the envelope / folder, but have ready to show the pastor if you plan on asking him/her if connect cards would be appropriate to use in his/her congregation
  8. ***videos of 1, 2, or 3 minute windows available for pastors who are doing online services only due to COVID-19, maybe on a thumb drive or not included in the actual packet — but given prior to giving pastor packet. here’s a link to further explanation see point #3b

serban packet 2

APPOINTMENT KITS

For appointment kits, I recommend gathering some of the following components:

  1. A nice envelope / folder to put everything into – something like these or these are just some examples
  2. Case Document (***special note, it’s helpful to create a version of this for individuals that DOES NOT outline your specific budget numbers but provides percentages reached instead — yes you’ll have to update them regularly – here’s why not to include budget details to individuals)
  3. Prayer Card
  4. Any ministry pamphlets or print materials that are helpful from your specific organization / ministry
  5. Giving Instructions: easily understood step by step instructions on how to give within your organization
  6. Your organization’s commitment or pledge / commitment forms
  7. Optional: Some type of visual/infographic on how much support you need to get to 100% – I call these LOG (Levels of Giving) charts (ie. 50 people at 50$, 15 people at 100$, 10 people at $150, 5 people at $200, etc.) Make it pretty!
  8. Optional but nice: A small gift or token for those who commit to support and/or pray
  9. Optional: fridge magnet so they can remember to pray for you.

Did you notice there are some items in the appointment kit that are not included in the pastor packet? Some reasoning for that is my preference for giving pastors less to sift through due to the lack of time they have. That being said, you may have something additional in your pastors packet because you’re likely brilliant and have thought of something genius I haven’t (if so tell me in the comments! I’m here for it!) — and I believe in most circumstances that is fine.

I hope this helps! If you have questions comment below. Lastly, see below for a pastor recommendation letter template to help create your own. You all are awesome! Keep going. – JF

Pastor Recommendation Letter:

Theis recommendation letter

 

7 Things I Am Learning About Support Raising During A Pandemic

What day is it of whatever this is? If you’re like me, you’ve lost count somewhere along the way. As our groundhog days have gone on I have been busy coaching workers who are on the front lines of raising their support, many for the first time. I’ve been carefully listening and dialing into what is working and what is not. Thus, I wanted to take a moment to share some tips I have learned from coaching numerous workers raising their support during the Coronavirus. Here we go:

  1. If you have not done a newsletter in awhile (or you did recently, just pre-Coronavirus), NOW is the time to do one. I’ve been hearing workers mention that the number one question they are getting from their supporters and potential supporters is “are you still going to do your ministry assignment?” Stave off any doubt your supporters have by sending out a short newsletter that shares the following:
    • Reassure them you are feeling your call to ministry now more than ever! Remind them there are amazing opportunities to minister as people are searching for meaning and faith right now, and you’re excited to get on the front lines.
    • Yes, you are still called! Yes, you are still going to the field / on staff / your assignment! Let them know you are working as you are able to minister during this time, continue to raise support, and pray.
    • Ask them if they have any specific prayer requests.
    • Write a hearty thank you for their continued giving during this season. Let them how grateful you are. It’s huge they are committed to giving.
    • Don’t be afraid to keep it short and to the point.
  2. Video conference appointments are working. I have been taking with many workers who are having great appointments with individuals and are adding to their support teams during this time, Thus, don’t think of it as a time to stand still and do nothing! Reach for Zoom appointments using a mixture of discernment, wisdom, common sense, and prayer. When you do ask for an appointment, follow the guidelines found in this post and develop your own scripts.
  3. I coach a couple who shared this idea I thought was brilliant: for local appointments, think about having “porch picnics” with those who are comfortable. Their instructions:
    •  Get a Signup Genius ready (www.signupgenius.com)
    • Send link to potential supporters after you have called and asked for a appointment (or those already on your team that you want to build relationship with and see) to schedule appointments
    • “Take them” to dinner/lunch/coffee. (go pick something up with washed and sanitized hands or use UberEats or GrubHub or DoorDash)
    • Hang on porch at a distance
  4. Staying spiritually healthy matters. I talked with a couple yesterday who mentioned they are praying together for a different church every day, and are viewing this time as an opportunity to dial into their prayer life separately and together as a couple. They feel blessed to have extra time to bulk up spiritually. I don’t know about you, but I can’t imagine that this couple won’t be lead into great opportunities as a result of their heart and prayer life. Go and do likewise.
  5. Facebook / Instagram Live Q&As can be a good way to stay active and are FUN! As we all know, there are a lot of people online right now. Why not utilize that opportunity by doing a Facebook Live Q&A or Instagram Live and talk about your upcoming assignment? The main content of a FB Live Q&A should be comprised of giveaways, trivia / info on your assignment, questions for the audience, and time to let them ask you questions. Make it simple and fun, and promote it however you can before hand.  This post outlines some details on the subject.  (*sensitive workers — this is doable for you too with some extra precautions and permissions!)
  6. Continue having ministry moments. Ask pastors if you can help serve their congregation (if you have technical skills they could probably really use you)! Ask friends and family members how they are doing, just because. If someone comes to mind take a moment and reach out. What you sow you will also reap, so continue to sow into your relationships.
  7. Having a good attitude and staying empathetic matters. Remember, your ministry doesn’t start when you get to your assignment – it starts now! And hey, I totally get it, of course this time is challenging! I SEE YOU. But here’s a wild thought: God knew about the pandemic and still chose YOU for this time. Knowing that, choose to be the inspiration of courage and hope to someone else, as chances are they need it. Chances are you will be inspired by being an inspiration. You will be blessed by being a blessing. Stick with a good attitude. Stay empathetic and serve those around you in everyday small ways. One worker I know realized she is getting a lot of joy from having flowers on her kitchen table and tending to her plant babies. She is now driving around to her existing partnership team (who are local) and putting small plants on their porches with a short note of encouragement. What a great idea!

Friends, I hope some of these tips help or get the wheels turning on ideas of your own. What has been working for you? Post it in the comments! – JF

7 Ideas for Better Support Raising Habits in 2020

Happy 2020 everyone! Guys, I love January. There’s nothing like a fresh start. Every conversation, podcast, and sermon is trending this month towards goals, habits, and health and I am INTO IT.

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So, not to add to the pile of all those resolutions you have made, but OKAY! I’m going to add to the pile…

As you are thinking through your New Years Resolutions, I would challenge you to find something to add to your list when it comes to partnership development. Novel idea right?! If you are in full time ministry and live off of support, working on your financial partnership development is a VITAL part of your life. How you view it and treat it are fundamental to your success and longevitiy as a minister.

That being said, are you slipping into any bad habits? Is your communication strong with your partnership base, or has it slipped to the dusty corners of your to-do wishlist? When was the last time you wrote a newsletter? When was the last time you reached out to an old friend or prayed for them just because? Could your vision statement or your print pieces use a little refinement? How’s your attitude as it concerns raising support? Do you love and nurture your support team or tend to neglect involving them in your ministry?

My intention is not to overwhelm you if you have slipped into a few bad habits, but maybe adopting a few of these small changes (or coming up with ideas of your own) could make 2020 and beyond easier and more enjoyable as it relates to ministry and your partnership development. Here are a few ideas to consider:

1. In 2020, PERSONALLY connect with everyone on your partnership team on a quarterly basis. 

Consider bumping up your communications with your partnership team. Perhaps create a goal to reach out directly to every partner (churches and individuals) on a quarterly basis. Here are some ways to consider reaching out:

  • Direct message on Facebook
  • Emails
  • Short video from your phone
  • Text message or WhatsApp
  • postcard
  • Written letters

Reaching out to a supporter personally doesn’t have to be lengthy to be effective. Some ideas:

  • Just say hi
  • Ask how they are doing and how you can pray for them
  • Share a podcast or a sermon if they come to mind
  • Share a verse you love and are studying
  • Say happy birthday
  • text a picture of a ministry event with a quick thank you.

These little habits of regular communication make a big difference!

Here’s an idea, if you’ve never sent postcards from your city or country maybe 2020 is the time to do it! Chunk your list and make a goal of sending 10-20 postcards out a month.

2. In 2020, write thank you cards within 48 hours of a face to face meeting or as an acknowledgement of a new gift.

Scott Morton says it best in a short video here.

3. In 2020, refine your public speaking skills.

Are you going to be doing a lot of public speaking while on itineration? Mark it as a chance to develop or refine your skills by studying the subject and applying a few new tips. Here’s a short list of some quick reads on the subject:

4. In 2020, start a daily habit of using a to do list.

It is a nifty time to become more organized with apps such as Microsoft ToDo, Todoist, Any.do, and more. If you haven’t downloaded an app, give one a try, it may be just the thing that starts better organization patterns in your daily life.

A key to success with to do lists is to use what works for you! Some people prefer purchasing a big white board and using it for reminders, others love the apps like the ones above, still others prefer good ole sticky notes or a paper list. Consider utilizing a variety of these methods when creating a to do list habit, studies show that if you put them in multiple places more gets done! Whatever works for you, in 2020 try creating to do list habits that help you stay organized and on top of what needs to get done.

A couple more tips:

  • Here’s a great article on creating a more effective to do list.
  • If you already have a to do list and use it regularly, are there any other areas you could improve your organization in 2020? Maybe it’s creating a habit to check your calendar on a regular basis and if you’re married, sync it with your wife or husband.

5. In 2020, refine your vision statement.

Knowing who you are, how you were called, and what you want to do in ministry is important, right? Right.

“A mission statement is not something you write overnight… But fundamentally, your mission statement becomes your constitution, the solid expression of your vision and values. It becomes the criterion by which you measure everything else in your life.”  Stephen Covey

We know mission statements are important, but it can be challenging to find the time and energy to sit down and refine one’s mission statement. I would argue though, taking that time to blow the dust off of your mission statement (whether that’s a personal or a team missions statement) is crucial to success.

“People are working harder than ever, but because they lack clarity and vision, they aren’t getting very far. They, in essence, are pushing a rope with all of their might.”  Stephen Covey

Even businesses struggle to maintain their vision statements, and recent research has showed that over half of employees (52%) cannot recite their business’s vision. All the while, a recent report shows that “sense of purpose” in work is the second most important criteria for millennials considering a job. Interesting.

If you want more information on vision statements and why they are so important to success, I’d recommend picking up a copy of 7 Habits of Highly Effective People. (Personally it is one of my favorite books EVER and goes in depth on the subject.)

6. In 2020, rebrand.

Have you been thinking for awhile it’s time to take your “brand” to the next level? Maybe it’s reordering new prayer cards that feature your newest child, or taking your Case Document and Connect Cards to the next level. Or maybe it’s thinking through a new newsletter template or features that align with your Facebook Group posts and website.

I’d say anything you can do to stand out, look professional, and raise the bar with quality communication and materials really does make a difference! Make 2020 the year to do it! The picture below is an example of a packet given to pastors that really stands out. Notice the fancy envelope and the beautiful graphics.

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7. In 2020, read Philippians. 

Did you know that the book of Philippians is an ancient thank you letter for support? You’ll find Philippians perhaps to be the warmest tone that Paul undertakes in all of his writing, and it’s all in the context of church and mission partnership. Therefore, there are some huge keys given throughout the book that I believe generate a thankful, grateful, and biblical perspective on partnership. I’d challenge you in 2020 to get into Philippians and read it through the lens of partnership, particularly if you are looking for biblical inspiration or a bit of an attitude / perspective kick in the right direction.

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In closing, making changes to your lifestyle habits can be SO CHALLENGING. Remember to give yourself a lot of grace. When creating new habits being positive really makes all the difference. Another game changer when creating goals is to make your goals specific and measurable to help attain success. For instance, if your overarching desire is to “do a better job communicating with my partnership team” you may create a goal that says “reach out to each financial partner at least once quarterly throughout all of 2020” or “write a newsletter once a quarter, Facebook group post once a week, and send a postcard to each financial and prayer partner in 2020.” instead of “do a better job communicating“.

I hope these help spark some ideas for you! Happy 2020! -JF

 

 

It’s The Final Quarter: Fall Giving and Year End Giving Strategies

We are well into the final quarter of the year. You know what that means? It means it’s time to start thinking about your Year End Giving Strategy. I know, I know…you’re thinking come one Jenn, it’s SEPTEMBER. But truly, it isn’t too early to start thinking about your strategy for the best giving time of year.

I say this every year – but around 31% of ALL GIVING in the States occurs in the month of December. 12% of giving occurs in the last three days of the year. And maybe you aren’t singing jingle bells just yet (as I write this it’s a sweltering 94 degrees outside – so trust me I’m not either!), but here are some things to think about ahead of time to get your strategy in place.

  1. In September, October, and early November, it’s great to LASER FOCUS one’s efforts on face to face appointments. If you can, kick it into overdrive and set goals for more appointments and initial contacts than usual! Why? Well, overall it’s one of the easiest times of year to schedule appointments. Summer is over and people are into routine, school is back, people are fresh – they are checking their calendars and not overwhelmed with plans. Plus, coffee dates are even more appealing with pumpkin spice lattes (amiright?!?)!
  2. Toward the holidays there are additional touches you can create to show your existing team you care as well as generate some excitement and cash gifts. After Thanksgiving, let things shift a bit from business as usual (while still reaching out for F2F appointments). 
  3. Build out your Year End Giving Strategy BEFORE Thanksgiving. If you let it slide until after Thanksgiving, you’ll most likely miss out on some strategic opportunities due to poor planning.
  4. September and October are also excellent months of the year to reach out to churches. Lots of churches schedule services far in advance so calling in September or October may get you service in January or February 2020. If you wait to reach out to a pastor/church until November or December, you may get radio silence until January due to the church’s busy holiday schedule.

With all of that being said, here’s a break down on some specific ideas for Year End Giving.

1. FACEBOOK LIVE Q&A

The main content of a FB Live Q&A should be comprised of giveaways, trivia / info on your assignment, questions for the audience, and time to let them as you questions. Make it simple and fun, and promote it however you can before hand. Consider doing one somewhere towards the beginning-ish of November. Here are some thoughts on a Facebook Live from a worker who did one last year:

REFLECTIONS ON A FACEBOOK LIVE Q&A:

“I used my iPhone because it has a better camera than my chrome book. If your laptop has a good camera though, I’d recommend using that because I think it’s easier to the comments that come in. I basically had my computer off to the side reading comments from there. Also FYI if you start the live on your phone vertically you have to keep it that way-it won’t switch over if you turn your phone. I’d recommend starting horizontal.”

“I did giveaways of books. They were just what I had on hand as I thought of giveaways last minute. I had a prayer book for XX as well as some of the books from my ministry.”

“My trivia was how I did the giveaways. Some was about me and my testimony and others were about the country.”

“I announced it a couple days ahead of time, and went Live the day before just for a few minutes to make sure everything worked well. You can also practice going Live on your own feed by setting your security settings to “only me”. I did that just to set up the lighting, and to make sure my background was not too distracting. I also think it would be helpful, if you had somebody reading the comments to you. As a single gal, I was wishing that I had asked somebody to do that for me in the midst of it. Also, my parents had come up with quite a few questions that I had on hand just in case people were not engaging, or the questions lagged for a minute.”

2. GIVING TUESDAY

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Giving Tuesday, which occurs the Tuesday after Thanksgiving, is a day for non-profits and others raising funds to solicit donations. It is a GREAT DAY to post something online asking friends and family to give.

The example below is from a family who was going to a sensitive location. For Giving Tuesday they set a specific goal of $1,000 to go to pre-school and language learning. They promoted throughout the day (and prior!) by posting multiple times it on their Secret Facebook Group, which was comprised of people who were already a part of their team either in prayer and/or finances. They also created a post prior to Giving Tuesday on their regular Facebook page, asking if anyone was interested in hearing more about their journey. Then they added those interested parties to their Secret Facebook Group so that they could see the posts.

Do you want to know if they made their goal? Screen shots of their posts and progress are below. For security purposes I am not sharing the totality of their ADORABLE video, however, I did write down their script and have it below. It’s a great example of how you can raise over $1,000 in cash in ONE SINGLE DAY with a little bit of effort and excitement. By the way, the Smiths were EXCELLENT at face to face appointments and had a solid team in place by the time Giving Tuesday was in place. You may think Giving Tuesday wouldn’t work for an already established team…but see below for the results!

VIDEO SCREEN SHOTS:

VIDEO SCRIPT:

Jason: “Hi guys, we are the Smith family. This is baby Justin, my wife Sara, and I’m Jason. Justin just turned 1 year old yesterday (all: YAY!) We hope you had a wonderful Thanksgiving!”

Sara: “After Black Friday, Small Business Saturday, and Cyber Monday if there is anything left in your bank account today is what is called “Giving Tuesday”. It’s an opportunity to bless people who are in the process of raising money. Many of you know that we are moving to X in the spring and we have been in the process of raising our monthly budget. But we also have to raise a cash budget up front. We are asking our friends and family on Facebook to consider giving us a cash gift of $25. Our goal is to raise $500 for Justin’s school and $500 for our language learning training for a total of $1,000 in just 1 DAY! You can give towards Justin’s school which will give him the opportunity to learn language, learn the culture, and make friends. Or today you could choose to give to our language training which will give us the opportunity to learn X and connect with people in their language.”

Jason: “Now it’s super easy to give, all you have to do is click the link and it will take you straight to the page where you can give. Then if you would send us a Facebook Message telling us which of these two things you gave towards – that way we can keep a running tally. Otherwise we won’t know for a couple of days, and that’s way less exciting.”

Sara: “Thank you friends for your generosity we appreciate you more than words can say.”

Both: “Happy Giving Tuesday!”

*funny bloopers with Justin and family at the end

*graphics displayed on video about link with arrows, Giving Tuesday, and Thank You. 

*fun music in the background – light and airy. 

POSTS:

Giving Tuesday 1

Giving Tuesday 2Giving Tuesday 3Giving Tuesday 4Giving Tuesday 5Giving Tuesday 6

3. NOVEMBER NEWSLETTER

Send out a regular newsletter at the beginning of November, even if you have done one recently.

  • Keep it to 1 page – be brief.
  • Keep it ministry focused with specific stories.
  • Use it to promote any Facebook Live or Giving Tuesday efforts you will be doing.
  • Say thank you!
  • Don’t do any asks on this newsletter.

4. CHRISTMAS CARD / YEAR END LETTER

Do Christmas cards along with a year end letter sometime before December 31st (think about sticking it in the mail the day after Thanksgiving). I think it’s a good idea in some circumstances (see below for more on this) to bundle these two and stick them in the mail together, the card of course being Christmasy with the year end letter inside. Send these out to your existing financial and prayer partner list.

Include the following components:

  • Merry Christmas greeting.From the Montgomery family
  • Express your authentic thankfulness for your support team. Emphasize and focus your letter on the impact your partners are having.
  • Percentage update of where you are at raising your funds.
  • A gift-wrappy-Christmasy-wonderful-snowy graphic that has your organization’s giving website / ways to give. (Make it pretty – I made the one to the right in 5 minutes using Canva.com)
  • An actual ask in the letter for finances (yep, this is the only time of year I say go for it on a letter!). Consider making it about one story of a life changed or need.
  • Do a nice handwritten PS.

Tips for year end letter:

  • Switch this up from a regular newsletter. Use a slightly different template than a regular newsletter and make it more like a letter.
  • Don’t send an ask year end letter to anyone who recently started giving, just gave one time recently, or just increased their giving. (probably within the past 6 months). Just send them Christmas cards instead. You don’t want to overwhelm them with too many asks.
  • Consider creating a different version of your year end letter to those who haven’t started giving yet or didn’t give when asked. Change particulars as needed for the audience.
    • Perhaps for people who have said that they can’t give- give them a soft opportunity to give. Change the thankfulness for being on your support team and instead thank them for their prayers and involvement in your life.
    • For those you haven’t yet met with, change the particulars to reflect your desire to meet with them soon and thank them for the involvement in your life. You may want to include a soft ask but not as bold as to those you send it to who you’ve already met with.
  • Snail mail your year end letter.
  • Keep it to 1 page make it look really nice!

5. FACE TO FACE NOW!

Have as many face-to-face appointments as you can NOW. Generally speaking, it’s the best time for F2F in October and early November. People are into their routines and willing to give. In November and December are you are tempted to put the breaks on contacting individuals for F2F appointments? Sure, time for interaction may level off the weeks of holidays but experience has taught me that it can also be a GREAT time for face-to-face appointments; particularly if you are in from out of town and catching up with family members or old friends! Don’t stop reaching out to connect with people over coffee and making the ask. Some tips:

  • Try and ask them for a F2F early. Give them a couple of extra weeks to put it in their calendar.
  • Get a small gift for your potential financial partner and bring it to your appointment.
  • Make it about them when you meet as much as it is about you. Ask questions and get excited about who they are.
  • Send a thank you card within 48 hours after you meet – regardless of responses!
  • If you cannot reach someone toward the holidays, don’t sweat it. Try reaching out to them again in January.
  • Pay for their coffee.

6. SMALL GIFTS

Send your members of your partnership team small gifts. December is a great time of year to express your thankfulness to your support team. Go above and beyond that newsletter!

7. FACEBOOK CAMPAIGN

A well crafted, intentional, relational Facebook Campaign can be helpful during these months of giving. Consider creating a Facebook Campaign in October, November, or December if you haven’t already done one recently. Keep in mind, this is advisable only if you have gotten far enough in your financial partnership (75-80%) to start one. Also, for Facebook Campaigns don’t do one for the end of the year if you already plan on doing Giving Tuesday and a Facebook Live Q&A. Try to pick between Giving Tuesday posts + a Facebook Live Q&A, or doing a Facebook Campaign. It’s best to NOT do all a couple of weeks apart so that you don’t over saturate your social media audience.

8. EMAIL AFTER CHRISTMAS

Send out an email on December 29th or 30th. Include the following.

  • Greeting of Happy New Year for your partners
  • Remind them of your ministry as they execute their giving.
  • Use that christmasy-graphic and update it to be new-years-y with a clickable link on giving online.
  • Don’t include a formal ask. Just thank yous’ and the graphic on how to give online.

OTHER TIPS:

  • Stay consistent with your goals and shoot for a multi-channel approach. The secret sauce for creating a successful year end strategy is all about sequence. What does that mean? Essentially, sequence is you creating a goal and using that message/goal consistently to create a multi-channel integrated approach. Your goal should be consistent across any blogs or websites, social media, email, and written mail.
  • Have your strategy in place and communication pieces written BEFORE November.
  • Sequence maximizes the return on your effort and time investment. Stay consistent.
  • Try to get a hook when creating your goals. Maybe an image, theme, tagline, story.
  • Try to be eye-catching. Be compelling.
  • Less is more. The fewer words the better. Try to keep letters, etc. personal and short. Keep videos as short, fun, and informative as possible.
  • Don’t send a year end letter to anyone who just started giving, gave a special gift, or increased their giving in the last six months. Just send them a Christmas card.
  • Customize two different letters: one for on-going financial partners, one for non-givers.
  • In your wording, focus on the partner. Example: “There is hope, and that hope is you.” Talk about how your partners make the world better with their gift: “You gave 50 kids the gift of Jesus last year with your donation, and now you can do more.” The partner and the partnership between you becomes the hero of this story. Acknowledge their important role in your mission.
  • Don’t let your partners only hear “asks” from you. Be sure you stay on top of personal communication. The routine newsletter that arrives in early November will be helpful – 1 page with pictures, ministry focused with specific stories. But get beyond that and reach out in micro relational ways to your team.

Case Documents

Okay everyone, let’s learn about a tool that can be very helpful in communicating your ministry assignment. Enter: the wonderful Case Document! There are a variety of situations in which creating your own Case Document can come in handy as you raise your support, so below I’ll describe what a Case Document is, situations in which Case Documents can be helpful, and provide you with some awesome examples. Let’s get to it.

What is a Case Document?

Think of Case Documents as a 1 to 2 page resume. It is a paper snapshot of you and your ministry. Case Documents should include:

  • A short introduction of who you are and your desire / passion to serve in your ministry. Consider sharing your calling to ministry.
  • A brief statement about where you are going and facts about the place you are serving.
  • What you’ll be doing and your ministry goals. Include your organization of course!
  • What your financial need is / budget information.
    • *It may be a good idea to have two versions of the Case Document. One version has your budget information and is good for pastors and churches. Having budget information for pastors is a good idea. Then create another version and take off the budget information. That one is better for individuals that may not need to know your exact budget information.
    • *For the version without budget details, include instead percentages of how far along you are percentage wise raising your budget and update it frequently.
  • Explain how the reader can help financially and pray (and even go if interested)! Include needed account numbers and contact information for anyone interested in giving.
  • Consider including an endorsement from prominent people in your ministry. (team leaders, pastors, etc.)

Case Documents should also include these vital elements:

  • A high quality photo (include family if married)
  • First and last name(s)
  • Needed logo(s) and branding from organization
  • Contact information
  • Giving information
  • Recommended: social media links
  • Recommended: your tagline
  • Recommended: photos of country or population / people in country or population you’ll be serving
  • Recommended: printed on quality paper!

How Can Case Documents Be Helpful?

Case Documents can be helpful for churches, district and sectional councils (pastor or ministry organization network events), emails or snail mail to pastors, back display tables at events or churches, fundraisers, events, etc. Think of them as a great way to show a level of professionalism, to share a quick summary of your ministry, and to provide a way for you to stand out among the crowd.

You may consider mailing out Case Documents or emailing them before contacting a pastor / church for a potential service or appeal. You can also carry them around with you for anyone you meet interested in hearing more about your ministry or use them as a information sheet on a back table of an event.

You can create your own Case Document using programs such as Pages or Publisher. If you have the room in your budget, consider getting them professionally made. I highly recommend that route if you don’t know your way around design. The better they look, the more you stand out! Some places I like to send people for case documents:

BHDesign

Commission Creative

5DCreative

Faith House Design Group

Examples of Case Documents

(all examples have had names, contact info, and location taken out for security purposes – so read between the lines!)

War case document the one copy

Walker case document theone PAG 2 copy 2

 

Ken Case Document copy

KKeen Case Document copy 2

 

Dieu Case Document copy

Dieu Case Document copy 2

 

Sul Case doc copy

Suli Case doc pg 2

Mill Case Document copyMil Case Document copy 2

 

Connect Cards

After a wonderful conversation with an individual about your ministry assignment, have you ever given someone a prayer card PRAYING that they will remember to contact you? Have you ever spoken at your home church, small group, or fundraising event and gotten stuck at your back table talking to a particularly chatty individual? All the other people scurry to lunch before your conversation ends and you feel the wave of missed opportunities that just passed? Whomp.

Insert a wonderful tool to help combat: connect cards!

What’s a connect card you ask? It’s a stack of individual cards you put on your display table, chairs of an event, and/or attach to Sunday morning’s bulletin. Connect cards give you the ability to follow up with interested people after a service or event is over, and is an effective tool all about facilitating more face-to-face appointments and building relationships with the body of Christ. Connect cards can serve as a way to “keep the ball in your court” by grabbing interested people’s contact information instead of just giving them a prayer card and hoping they remember to contact you.

Below there are some examples of connect cards from various workers I coach. (thanks guys!)

Now, don’t go off quite yet and make your own. I want to explain something important first: keep in mind that connect cards are only appropriate in certain circumstances.

“Connect cards are only meant for events, services, and small groups where you have gotten permission to connect personally with individuals about giving.”

Connect cards should only be used when they fall in accordance with a pastor / leader’s protocol on giving. Don’t assume that these cards can be placed on chairs of a congregation without communication or sneakily stuck into bulletins on a Sunday morning without communication / permission prior. Connect cards are only meant for events, services, and small groups where you have gotten permission to connect personally with individuals about giving (or if you are hosting a fundraising event that you are hosting on your own).

Why is this so important? A lot of churches do their missions / ministry giving by collecting offerings and disbursing where the church leadership collectively decides. That means if you were to come into that congregation and ask all the people inside to give to you personally, it may mess up what the pastor, board, and leadership of the congregation has decided to give to. You DO NOT want to be that person. #boo

Thus, connect cards are preferably only when you ask the pastor / leader “how does your congregation do missions / ministry giving?” If they say you may connect with individuals inside of the congregation on your own, connect cards come into play.

Connect cards are ideal when speaking to your home church (after you’ve figured out the protocol with your pastor on giving), small groups, fundraising events, and the like. If you do use connect cards, make sure to explain them from the platform in which you are speaking from – letting everyone know how to fill them out and what they are for.

I hope these help you as you seek to build out new relationships as you interact with the body of Christ! See the examples below and have fun building yours! I do have a contact who makes connect cards for workers, if your interested in getting one made – contact me and I’ll get you in touch! -JF

Connect Card side 1Connect Card side 2 copypostcard-3.5inx5.5in-h-frontpostcard-3.5inx5.5in-h-front

Connection Form PDF copy

 

6 Support Raising Goals for 2019

Here are some goals to consider in making 2019 a fabulous ministry partnership development year:

GOAL #1: BE GREAT AT KEEPING UP WITH YOUR EXISTING FINANCIAL AND PRAYER PARTNERS. 

Start the year off right with a commitment to regular, quality communication with your existing support team.  Here are some tips on how to beef up your communication efforts this year:

  1. Spend some time organizing your social media, including any Facebook groups you’ve created for your partners. Develop an ongoing plan for regular posting this year. If your stuck for ideas, look at what other workers are doing who seem to have healthy support and social media a strong social media presence.
  2. This year, do more than just send a quarterly newsletter to your team. Move your communication beyond that, and find various ways to reach your team personally. Of course, keep doing the newsletter, but also think of ways to communicate individually with your support team members such as sending individual postcards, saying hi on Facebook Messenger, sending a text, sending a video, Skyping, etc. Statistically speaking, the majority of people who stop giving do so because they don’t think the person they are giving to cares about them. Remember, without your financial and prayer team you WOULD NOT be ministering to your particular population. Make them feel valued and it will make all of the difference to them, and ultimately to you. Strive to keep your financial partners informed and make them actual friends. Contact them personally, ask how they are doing, and how you can pray. Give personal updates. I PROMISE this is a BIG DEAL.
  3. Set weekly and monthly calendar reminders for ongoing communication with your team. Have ongoing reminders pop up on your phone / computer and rotate who gets a personal email (or whatever medium you choose), so that you have reached out at least twice a year personally to everyone on your support team. The communication can be comprised of a brief update of how you are, asking them how they have been doing, and if they have any personal prayer requests. It doesn’t have to be long to be effective.

GOAL #2: STAY (OR GET) ORGANIZED. This goal is pretty self explanatory. If you are struggling in an area of staying organized, get back on the horse. Being organized with records of who you have asked, who has given, when they have given, how much, etc. is important to have in the genesis of a lifestyle of partnership development. If you are organized you will have more time for ministry and more time for staying connected with your financial and prayer partnership team – it’s that simple.

GOAL #3: MAKE YOUR PRESENTATION GREAT. If you are regularly speaking inside church congregations or small groups, make sure what you are saying is as effective as it can be. Don’t have a mediocre presentation – make it great! Video yourself giving your next sermon or 5 minute window in front of a congregation. Spend some time going through that video and thinking of ways you could improve. Send it to a few trusted friends for a critique. Having their honest feedback could be what takes your presentation from “meh” to “YESSS!!” If you haven’t polished your presentation in awhile go through it with fresh eyes thinking of ways to improve. Maybe you could add a short video, or a visual of the population you serve? Maybe you could add a new effective story?

GOAL #4: PRAY FOR YOUR FINANCIAL AND PRAYER PARTNERSHIP TEAM. When was the last time you made prayer for your financial partnership team a regular part of your prayer life? Have you ever prayed for your team? If you haven’t taken the time to talk to God about your team, then start this year. There are multiple benefits of praying for your team that go beyond the obvious. For starters remembering your team in prayer will promote your desire to stay connected to them, naturally have you asking what is going on in their lives, and will remind you that they are a vital part of your ministry.

GOAL #5: SPEND MORE TIME LISTENING. Research states we retain around 25% of what we hear, and in an average conversation we spend around 60% of our time listening. We take the skill of listening for granted, but may I suggest let’s get really good at listening 2019! Be interested in other people above yourself, don’t listen with the intent to reply – listen with the intent to understand. It will make all of the difference in your communication and how others perceive you as a leader in ministry.

GOAL #6: USE VIDEOS. According to statistics found on the www.Cadre31.com website videos on landing pages increase conversions by 87%. Not only that, 65% of audiences are visual learners and visual data is processed 60,000 times faster by the brain than by text. Let the reader understand: videos are a big help in effectively communicating your visionIf you have not created a high quality video that communicates your ministry vision I highly suggest you make one in 2019.

May your 2019 be a year filled with happy and relational support raising!

tenor

Year End Giving: 8 Ways To Maximize The Best Support Raising Time of Year

Did you know 31% of ALL GIVING in the States occurs in the month of December? And not only that, but that 12% of giving occurred in the last three days of the year? That’s right. 12% all in 3 DAYS.

So, you know, that’s a lot.

Do you have a year end giving strategy? It may seem early to be thinking about it, but you should, as you are going to miss out on a huge opportunity if you don’t start thinking about your strategy now.

In October and early November, it’s great to laser focus one’s efforts on face to face appointments as people are in solid routines with school, etc. Even as the holidays approach, F2F appointments now through the end of the year should continue to be your main focus. That being said, toward the holidays there are additional touches you can create to show your existing team you care as well as generate some excitement and cash gifts. So toward the holidays, let things shift a bit from business as usual. Statistically speaking, people are going to give. And they want to give to someone they know. Which would be you. Right? Right.

All of that being said, let’s break it down to some specific ideas for your year end strategy:

1. FACEBOOK LIVE Q&A

The main content of a FB Live Q&A should be comprised of giveaways, trivia / info on your assignment, questions for the audience, and time to let them as you questions. Make it simple and fun, and promote it however you can before hand. Consider doing one somewhere towards the beginning-ish of November. Here are some thoughts on a Facebook Live from a worker who did one last year:

REFLECTIONS ON A FACEBOOK LIVE Q&A:

DID YOU USE YOUR iPHONE OR YOUR COMPUTER? 

I used my iPhone because it has a better camera than my chrome book. If your laptop has a good camera though, I’d recommend using that because I think it’s easier to the comments that come in. I basically had my computer off to the side reading comments from there. Also FYI if you start the live on your phone vertically you have to keep it that way-it won’t switch over if you turn your phone. I’d recommend starting horizontal.

DID YOU DO GIVEAWAYS? 

I did giveaways of books. They were just what I had on hand as I thought of giveaways last minute. I had a prayer book for XX as well as some of the books from my ministry.

DID YOU DO TRIVIA QUESTIONS? IF SO WHAT? 

My trivia was how I did the giveaways. Some was about me and my testimony and others were about the country.

OTHER THOUGHTS?

I announced it a couple days ahead of time, and went Live the day before just for a few minutes to make sure everything worked well. You can also practice going Live on your own feed by setting your security settings to “only me”. I did that just to set up the lighting, and to make sure my background was not too distracting. I also think it would be helpful, if you had somebody reading the comments to you. As a single gal, I was wishing that I had asked somebody to do that for me in the midst of it. Also, my parents had come up with quite a few questions that I had on hand just in case people were not engaging, or the questions lagged for a minute.

2. GIVING TUESDAY

gift-heart

Giving Tuesday, which occurs the Tuesday after Thanksgiving, is a day for non-profits and others raising funds to solicit donations. It is a GREAT DAY to post something online asking friends and family to give.

The example below is from a family who was going to a sensitive location. For Giving Tuesday they set a specific goal of $1,000 to go to pre-school and language learning. They promoted throughout the day (and prior!) by posting multiple times it on their Secret Facebook Group, which was comprised of people who were already a part of their team either in prayer and/or finances. They also created a post prior to Giving Tuesday on their regular Facebook page, asking if anyone was interested in hearing more about their journey. Then they added those interested parties to their Secret Facebook Group so that they could see the posts.

Do you want to know if they made their goal? Screen shots of their posts and progress are below. For security purposes I am not sharing the totality of their ADORABLE video, however, I did write down their script and have it below. It’s a great example of how you can raise over $1,000 in cash in ONE SINGLE DAY with a little bit of effort and excitement. By the way, the Smiths were EXCELLENT at face to face appointments and had a solid team in place by the time Giving Tuesday was in place. You may think Giving Tuesday wouldn’t work for an already established team…but see below for the results!

VIDEO SCREEN SHOTS:

 

 

 

VIDEO SCRIPT:

Jason: “Hi guys, we are the Smith family. This is baby Justin, my wife Sara, and I’m Jason. Justin just turned 1 year old yesterday (all: YAY!) We hope you had a wonderful Thanksgiving!”

Sara: “After Black Friday, Small Business Saturday, and Cyber Monday if there is anything left in your bank account today is what is called “Giving Tuesday”. It’s an opportunity to bless people who are in the process of raising money. Many of you know that we are moving to X in the spring and we have been in the process of raising our monthly budget. But we also have to raise a cash budget up front. We are asking our friends and family on Facebook to consider giving us a cash gift of $25. Our goal is to raise $500 for Justin’s school and $500 for our language learning training for a total of $1,000 in just 1 DAY! You can give towards Justin’s school which will give him the opportunity to learn language, learn the culture, and make friends. Or today you could choose to give to our language training which will give us the opportunity to learn X and connect with people in their language.”

Jason: “Now it’s super easy to give, all you have to do is click the link and it will take you straight to the page where you can give. Then if you would send us a Facebook Message telling us which of these two things you gave towards – that way we can keep a running tally. Otherwise we won’t know for a couple of days, and that’s way less exciting.”

Sara: “Thank you friends for your generosity we appreciate you more than words can say.”

Both: “Happy Giving Tuesday!”

*funny bloopers with Justin and family at the end

*graphics displayed on video about link with arrows, Giving Tuesday, and Thank You. 

*fun music in the background – light and airy. 

POSTS:

Giving Tuesday 1

Giving Tuesday 2Giving Tuesday 3Giving Tuesday 4Giving Tuesday 5Giving Tuesday 6

3. NOVEMBER NEWSLETTER

Send out a regular newsletter at the beginning of November, even if you have done one recently.

  • Keep it to 1 page – be brief.
  • Keep it ministry focused with specific stories.
  • Use it to promote any Facebook Live or Giving Tuesday efforts you will be doing.
  • Say thank you!
  • Don’t do any asks on this newsletter.

4. CHRISTMAS CARD / YEAR END LETTER

Do Christmas cards along with a year end letter sometime before December 31st (think about sticking it in the mail the day after Thanksgiving). I think it’s a good idea in some circumstances (see below for more on this) to bundle these two and stick them in the mail together, the card of course being Christmasy with the year end letter inside. Send these out to your existing financial and prayer partner list.

Include the following components:

  • Merry Christmas greeting.From the Montgomery family
  • Express your authentic thankfulness for your support team. Emphasize and focus your letter on the impact your partners are having.
  • Percentage update of where you are at raising your funds.
  • A gift-wrappy-Christmasy-wonderful-snowy graphic that has your organization’s giving website / ways to give. (Make it pretty – I made the one to the right in 5 minutes using Canva.com)
  • An actual ask in the letter for finances (yep, this is the only time of year I say go for it on a letter!). Consider making it about one story of a life changed or need.
  • Do a nice handwritten PS.

Tips for year end letter:

  • Switch this up from a regular newsletter. Use a slightly different template than a regular newsletter and make it more like a letter.
  • Don’t send an ask year end letter to anyone who recently started giving, just gave one time recently, or just increased their giving. (probably within the past 6 months). Just send them Christmas cards instead. You don’t want to overwhelm them with too many asks.
  • Consider creating a different version of your year end letter to those who haven’t started giving yet or didn’t give when asked. Change particulars as needed for the audience.
    • Perhaps for people who have said that they can’t give- give them a soft opportunity to give. Change the thankfulness for being on your support team and instead thank them for their prayers and involvement in your life.
    • For those you haven’t yet met with, change the particulars to reflect your desire to meet with them soon and thank them for the involvement in your life. You may want to include a soft ask but not as bold as to those you send it to who you’ve already met with.
  • Snail mail your year end letter.
  • Keep it to 1 page make it look really nice!

5. FACE TO FACE NOW!

Have as many face-to-face appointments as you can NOW. Generally speaking, it’s the best time for F2F in October and early November. People are into their routines and willing to give. In November and December are you are tempted to put the breaks on contacting individuals for F2F appointments? Sure, time for interaction may level off the weeks of holidays but experience has taught me that it can also be a GREAT time for face-to-face appointments; particularly if you are in from out of town and catching up with family members or old friends! Don’t stop reaching out to connect with people over coffee and making the ask. Some tips:

  • Try and ask them for a F2F early. Give them a couple of extra weeks to put it in their calendar.
  • Get a small gift for your potential financial partner and bring it to your appointment.
  • Make it about them when you meet as much as it is about you. Ask questions and get excited about who they are.
  • Send a thank you card within 48 hours after you meet – regardless of responses!
  • If you cannot reach someone toward the holidays, don’t sweat it. Try reaching out to them again in January.
  • Pay for their coffee.

6. SMALL GIFTS

Send your members of your partnership team small gifts. December is a great time of year to express your thankfulness to your support team. Go above and beyond that newsletter!

7. FACEBOOK CAMPAIGN

A well crafted, intentional, relational Facebook Campaign can be helpful during these months of giving. Consider creating a Facebook Campaign in October, November, or December if you haven’t already done one recently. Keep in mind, this is advisable only if you have gotten far enough in your financial partnership (75-80%) to start one. Also, for Facebook Campaigns don’t do one for the end of the year if you already plan on doing Giving Tuesday and a Facebook Live Q&A. Try to pick between Giving Tuesday posts + a Facebook Live Q&A, or doing a Facebook Campaign. It’s best to NOT do all a couple of weeks apart so that you don’t over saturate your social media audience.

8. EMAIL AFTER CHRISTMAS

Send out an email on December 29th or 30th. Include the following.

  • Greeting of Happy New Year for your partners
  • Remind them of your ministry as they execute their giving.
  • Use that christmasy-graphic and update it to be new-years-y with a clickable link on giving online.
  • Don’t include a formal ask. Just thank yous’ and the graphic on how to give online.

OTHER TIPS:

  • Stay consistent with your goals and shoot for a multi-channel approach. The secret sauce for creating a successful year end strategy is all about sequence. What does that mean? Essentially, sequence is you creating a goal and using that message/goal consistently to create a multi-channel integrated approach. Your goal should be consistent across any blogs or websites, social media, email, and written mail.
  • Have your strategy in place and communication pieces written BEFORE November.
  • Sequence maximizes the return on your effort and time investment. Stay consistent.
  • Try to get a hook when creating your goals. Maybe an image, theme, tagline, story.
  • Try to be eye-catching. Be compelling.
  • Less is more. The fewer words the better. Try to keep letters, etc. personal and short. Keep videos as short, fun, and informative as possible.
  • Don’t send a year end letter to anyone who just started giving, gave a special gift, or increased their giving in the last six months. Just send them a Christmas card.
  • Customize two different letters: one for on-going financial partners, one for non-givers.
  • In your wording, focus on the partner. Example: “There is hope, and that hope is you.” Talk about how your partners make the world better with their gift: “You gave 50 kids the gift of Jesus last year with your donation, and now you can do more.” The partner and the partnership between you becomes the hero of this story. Acknowledge their important role in your mission.
  • Don’t let your partners only hear “asks” from you. Be sure you stay on top of personal communication. The routine newsletter that arrives in early November will be helpful – 1 page with pictures, ministry focused with specific stories. But get beyond that and reach out in micro relational ways to your team.

moneydrop3

15 Creative Support Raising Ideas

Let’s talk about creative support raising. I want to begin by saying the absolute best way to invite potential partners onto your team is the face-to-face appointment. Absolutely hands down! The ideas below aren’t fancy techniques or short cuts to bypass the face to face appointment, or replace the importance of an informed and relationally invested team. However, you may have the bandwidth, creativity, and even the need to use some creative support raising techniques in addition to classical methods. Sometimes a creative event or idea can help a worker go from stuck at 20% raised to 40% raised, or from 75% to 90%, thus creating needed momentum. Creative support raising can also raise awareness with people you may not know yet, produce excitement, and potentially raise a portion of a cash budget or ongoing monthly support. With a little effort and planning, creative ways of raising support can be helpful and can work! Though some of these ideas may not be new, I hope sharing them helps you to think of different ways to raise portions of your budget.

new-piktochart_32587122 (3)

Do you have any creative support raising ideas? Have you done something in the past that was successful? Post your ideas and experiences in the comments!

Links from infographic above:

Eurasia Coffee & Tea

Connect Cards

Non-Fundraising and Fundraising Events

Facebook Campaign