Ghosting! When It’s Time to Make The Final Contact

Ghosting! It’s October so let’s talk about it now for obvious reasons.

You all know the scenario, chances are you’ve been there…

You reach out to a friend via phone and try to set up an appointment. No answer. You text them and ask if they have time for a quick phone call. Nope, nothing. Then you call again and leave a voicemail. Crickets. Then the process gets a little weird because you call again a couple of days later and still: NADA. Maybe you send another text several weeks after beginning the process, but you don’t know what to say. So you send something but don’t love it, bite your nails and then…na that wasn’t them that texted back…it was just MORE CRICKETS. And you’re wondering…did I just damage a relationship? What if I see them at Target? Do they shop at that one? Maybe I’ll drive to the one on the other side of town that’s farther away from their house. AWKWARD.

So what do we do with this whole ghosting MONSTER lurking under the bed? How do we appropriately handle the FEAR that rejection is happening before our eyes? I’ve got some ideas to combat the SCARY scenarios. Don’t SCREAM, let’s dive in (and okay, I’ll stop using the puns). There are 3 main things to keep in mind when you think you are being ghosted – let’s talk about them.

1. Don’t Jump to Conclusions

When you feel you are being ghosted don’t jump to conclusions. People are busy with their own lives, and your top priority is almost always NOT their top priority. They’ve got their own world swirling around them, so recognize that we have to meet people where they are at and contacting you back may not be at the top of their list. Don’t jump to the conclusion that if they aren’t Johny-On-The-Spot with getting back to you it doesn’t mean they aren’t interested. It could mean a variety of things such as one or some of the following:

  • they are bad with returning phone calls / messages / insert media you used
  • they are busy
  • it’s a hard week
  • it’s a hard year. ahem… it is 2020.
  • they are out of town / country
  • they intend to but just haven’t gotten there yet
  • they are distracted
  • their phone broke?
  • they have a new number
  • they are potty training their toddler and are laser focused unto getting rid of cloth diapers for ever and ever amen (wait… just me?!)

Thus before making the conclusion you are being ghosted, here are ask some important questions of yourself. If you answer “no” to any of these things – then try that thing before jumping to conclusions:

  • Am I using the right contact method to reach them? Have I tried multiple ways to get in touch?
  • Are they actually receiving my phone call / message?
  • Have I tried enough times over a period of time, and given them long enough to respond?
  • Have they already expressed interest in giving but have had trouble responding recently?

2. The Final Contact

If you have have sufficiently tried to reach out to someone but are getting no response (see list above) then you may consider making The Final Contact. The Final Contact essentially is communication that attempts to honor the relationship when someone isn’t responding, and lets that person know you will not be contacting them again about support. Now, that being said I have some pretty strong thoughts about The Final Contact and how it works / doesn’t work that I need to share before proceeding further:

  1. Consider all of the questions above carefully before doing The Final Contact.
  2. You should NOT be doing The Final Contact if you’ve only tried calling a person twice or even 3 times. It should be after you’ve made several attempts, tried several communication methods, and given them time to respond. Many people make the mistake of believing someone’s silence is rejection and give up too quickly due to fear. Be confident, and remember you don’t have to apologize for inviting someone to be a part of the Great Commission.
  3. If a Final Contact is given too early you run the risk of offending cherished relationships.
  4. If you move to the Final Contact too early you also run the risk of no support from them.
  5. It’s likely that after you make The Final Contact, you will hear from the person who has ghosted you. It happens often.
  6. In wording your Final Contact, keep the door open a smidge that you may have a future assignment / time you raise support, and perhaps you will reach out again in the future (see example below – this doesn’t need to be emphasized, just accommodated for).
  7. You don’t make The Final Contact if someone has answered your calls and methods of communication, only if they don’t (unless it’s a nuanced situation). Don’t make The Final Contact you’re out for any circumstance that gets awkward that you don’t want to follow up on. No no.


So HUGE WARNING HERE: Don’t do it too early. However, well timed Final Contacts can help in putting the relationship in good standing. So what does a good Final Contact look like? This example of a Final Contact is written by my friend Grant Hoel who is a support raising coach and in full time ministry with Chi Alpha.

Hi [Name], I hope everything is going well for you. I’ve been trying to get in touch with you recently to share about my upcoming ministry assignment to [City or Country] but I have been having trouble. It is possible that this is not the best method of communication for you or that you’ve been extremely busy and unable to get back to me. Or maybe you’re just not interested, and that’s okay. In any case, I wanted to let you know that this will be my last attempt to reach you in regards to this assignment. Also know that I really value your friendship and would love to catch up or hear how I can be praying for you at any time. If you are interested in talking about the ministry and how you could be involved, feel free to give me a call: (555) 555-5555. Either way, I look forward to catching up the next time I see you. Have a great week and God Bless.

Some thoughts straight from Grant on what a well-crafted Final Contact does:

  1. It provides the person the most charitable excuse for not returning your call.
    • “I know you’re probably super busy…”
    • “I understand that now may not be the best time for you…”
    • “You may not be able to give right now…” “And that’s OK!”
  2. Let’s them know that you will not be contacting them regarding support/financial partnership for this assignment.  You won’t bring it up unless they initiate it.
    • “So I just want to let you know that I won’t be contacting you again about this unless you bring it up.  If I’m wrong and you just haven’t been able to get back to me, just give me a call and we’ll pick up the conversation from there.”
  3. Affirms your relationship with them. 
    • “I just want you to know that I absolutely appreciate your friendship…” 
    • “Let me know if there is anything I can do for you or any way to pray for you…”
    • “I look forward to the next time we get to see each other…”

3. Don’t be Timid: Its The Great Commission (See Rejection post)

I get it, it can be SCARY to reach out to friends and family for support, and when that friend ghosts you in the process, it doesn’t feel good. But I think alongside having the Final Contact in our pocket, remembering that we are all called to the Great Commission as either goers or senders is one of the most important things to remember in the midst of asking for finances. Asking someone for financial support is okay and it’s even biblical. (If you doubt that to be true, here are some verses to check out) Also, what you are doing is downright cool and inspiring. Seriously. You don’t have to be ashamed about telling people about Jesus and you certainly aren’t the only one since the days of Moses who raised finances to do it.  You can be bold. You can be confident (and it actually helps). You don’t have to apologize for following God’s path, and you actually get to be an inspiration for those you connect with to follow their own paths with God! He’s actually the one that set it up for the christian worker to live off of support. If someone doesn’t join maybe someone else is supposed to. I can be as simple as that, if you let it be.

It’s hard to know what to do when a person isn’t responding to you, I hope some of these thoughts help in the process. Below is a song to help inspire you. As Grant put it to me when explaining his process on The Final Contact “Now may you confidently and effectively raise the funds you need to do the work in which God has called you. May you have even deeper and more meaningful relationships as a result of your support raising efforts.” – JF

Appointment Kits and Pastor Packets

Do you want to set yourself apart from the crowd? (Shake your head and say yeeeesss) One great way to stand out is by creating quality appointment kits and pastor packets.

What’s the difference between the two? Let me explain briefly. Typically appointment kits are given out to an individual during a face to face appointment, though the use of them is not limited to that. The kit should be designed to give that financial partner what they need to start giving and further information on your ministry. Pastor’s packets are great for meetings with pastors, mailing prior to contacting a pastor/church, dropping off to a pastor/church, or made available for events and gatherings.

For the most part appointment kits and pastor packets have the same materials in them with a few exceptions (see below). Quality should be what you shoot for when creating the packets, whether those materials are made by professionals, yourself, or someone with a design background that wants to help.

During more normal, non-pandemic support raising times, having a great appointment kit and pastor packet is helpful in standing out and looking uber professional. During a pandemic I would almost call it crucial. Why? Well, several reasons, but particularly many in-person meetings and gatherings are being taken away as opportunities to connect with pastors and individuals. Situations pre-pandemic in which a worker would connect with pastors now may be happening virtually only or not happening at all. Pre-pandemic, a worker may have met with individuals at a church small group, and now that small group is happens virtually. Thus we need to be creative creating opportunities to share our stories.

For instance, take a denominational district gathering that happen virtually. What if you mailed out pastor packets to all of the pastors who “attended” the virtual gathering or sent it to a portion of the pastors whom you really enjoyed interacting with (depending on protocol within your organization for reaching out of course)? And the church small group that is now virtual: what if you mailed appointment kits out after (or prior) to meeting virtually? 

serban packet

PASTOR PACKETS

So let’s start with pastor packets — here are some items I recommend to have in yours:

  1. A nice envelope / folder to put everything into – something like these or these are just some examples
  2. Case Document
  3. Prayer Card
  4. Pastor Recommendation letter (see below)
  5. Any ministry pamphlets or print materials that are helpful from your specific organization / ministry
  6. Your organization’s commitment or pledge / commitment forms (may not be needed in all circumstances)
  7. **connect cards, Special note — you probably would not put these physically in the envelope / folder, but have ready to show the pastor if you plan on asking him/her if connect cards would be appropriate to use in his/her congregation
  8. ***videos of 1, 2, or 3 minute windows available for pastors who are doing online services only due to COVID-19, maybe on a thumb drive or not included in the actual packet — but given prior to giving pastor packet. here’s a link to further explanation see point #3b

serban packet 2

APPOINTMENT KITS

For appointment kits, I recommend gathering some of the following components:

  1. A nice envelope / folder to put everything into – something like these or these are just some examples
  2. Case Document (***special note, it’s helpful to create a version of this for individuals that DOES NOT outline your specific budget numbers but provides percentages reached instead — yes you’ll have to update them regularly – here’s why not to include budget details to individuals)
  3. Prayer Card
  4. Any ministry pamphlets or print materials that are helpful from your specific organization / ministry
  5. Giving Instructions: easily understood step by step instructions on how to give within your organization
  6. Your organization’s commitment or pledge / commitment forms
  7. Optional: Some type of visual/infographic on how much support you need to get to 100% – I call these LOG (Levels of Giving) charts (ie. 50 people at 50$, 15 people at 100$, 10 people at $150, 5 people at $200, etc.) Make it pretty!
  8. Optional but nice: A small gift or token for those who commit to support and/or pray
  9. Optional: fridge magnet so they can remember to pray for you.

Did you notice there are some items in the appointment kit that are not included in the pastor packet? Some reasoning for that is my preference for giving pastors less to sift through due to the lack of time they have. That being said, you may have something additional in your pastors packet because you’re likely brilliant and have thought of something genius I haven’t (if so tell me in the comments! I’m here for it!) — and I believe in most circumstances that is fine.

I hope this helps! If you have questions comment below. Lastly, see below for a pastor recommendation letter template to help create your own. You all are awesome! Keep going. – JF

Pastor Recommendation Letter:

Theis recommendation letter

 

Merry Christmas Resource List

resource-list-2_14842358

  1. Cadre31
  2. A Spirituality of Fundraising by Henri Nouwen
  3. Piktochart
  4. Sway
  5. Dunham & Company
  6. iMissionsProTNTMPDMPDXDonorElfSupportGoal
  7. Funding Your Ministry by Scott Morton
  8. DonorElf
  9. Commission Creative
  10. Chalkline
  11. Support Raising SolutionsThe God Ask
  12. Canva
  13. 101 Fundraising
  14. Portent’s Content Generator
  15. Wunderlist
  16. Postable
  17. MobileCause
  18. Postagram

Case Documents

Okay everyone, let’s learn about a tool that can be very helpful in communicating your ministry assignment. Enter: the wonderful Case Document! There are a variety of situations in which creating your own Case Document can come in handy as you raise your support, so below I’ll describe what a Case Document is, situations in which Case Documents can be helpful, and provide you with some awesome examples. Let’s get to it.

What is a Case Document?

Think of Case Documents as a 1 to 2 page resume. It is a paper snapshot of you and your ministry. Case Documents should include:

  • A short introduction of who you are and your desire / passion to serve in your ministry. Consider sharing your calling to ministry.
  • A brief statement about where you are going and facts about the place you are serving.
  • What you’ll be doing and your ministry goals. Include your organization of course!
  • What your financial need is / budget information.
    • *It may be a good idea to have two versions of the Case Document. One version has your budget information and is good for pastors and churches. Having budget information for pastors is a good idea. Then create another version and take off the budget information. That one is better for individuals that may not need to know your exact budget information.
    • *For the version without budget details, include instead percentages of how far along you are percentage wise raising your budget and update it frequently.
  • Explain how the reader can help financially and pray (and even go if interested)! Include needed account numbers and contact information for anyone interested in giving.
  • Consider including an endorsement from prominent people in your ministry. (team leaders, pastors, etc.)

Case Documents should also include these vital elements:

  • A high quality photo (include family if married)
  • First and last name(s)
  • Needed logo(s) and branding from organization
  • Contact information
  • Giving information
  • Recommended: social media links
  • Recommended: your tagline
  • Recommended: photos of country or population / people in country or population you’ll be serving
  • Recommended: printed on quality paper!

How Can Case Documents Be Helpful?

Case Documents can be helpful for churches, district and sectional councils (pastor or ministry organization network events), emails or snail mail to pastors, back display tables at events or churches, fundraisers, events, etc. Think of them as a great way to show a level of professionalism, to share a quick summary of your ministry, and to provide a way for you to stand out among the crowd.

You may consider mailing out Case Documents or emailing them before contacting a pastor / church for a potential service or appeal. You can also carry them around with you for anyone you meet interested in hearing more about your ministry or use them as a information sheet on a back table of an event.

You can create your own Case Document using programs such as Pages or Publisher. If you have the room in your budget, consider getting them professionally made. I highly recommend that route if you don’t know your way around design. The better they look, the more you stand out! Some places I like to send people for case documents:

BHDesign

Commission Creative

5DCreative

Faith House Design Group

Examples of Case Documents

(all examples have had names, contact info, and location taken out for security purposes – so read between the lines!)

War case document the one copy

Walker case document theone PAG 2 copy 2

 

Ken Case Document copy

KKeen Case Document copy 2

 

Dieu Case Document copy

Dieu Case Document copy 2

 

Sul Case doc copy

Suli Case doc pg 2

Mill Case Document copyMil Case Document copy 2

 

Connect Cards

After a wonderful conversation with an individual about your ministry assignment, have you ever given someone a prayer card PRAYING that they will remember to contact you? Have you ever spoken at your home church, small group, or fundraising event and gotten stuck at your back table talking to a particularly chatty individual? All the other people scurry to lunch before your conversation ends and you feel the wave of missed opportunities that just passed? Whomp.

Insert a wonderful tool to help combat: connect cards!

What’s a connect card you ask? It’s a stack of individual cards you put on your display table, chairs of an event, and/or attach to Sunday morning’s bulletin. Connect cards give you the ability to follow up with interested people after a service or event is over, and is an effective tool all about facilitating more face-to-face appointments and building relationships with the body of Christ. Connect cards can serve as a way to “keep the ball in your court” by grabbing interested people’s contact information instead of just giving them a prayer card and hoping they remember to contact you.

Below there are some examples of connect cards from various workers I coach. (thanks guys!)

Now, don’t go off quite yet and make your own. I want to explain something important first: keep in mind that connect cards are only appropriate in certain circumstances.

“Connect cards are only meant for events, services, and small groups where you have gotten permission to connect personally with individuals about giving.”

Connect cards should only be used when they fall in accordance with a pastor / leader’s protocol on giving. Don’t assume that these cards can be placed on chairs of a congregation without communication or sneakily stuck into bulletins on a Sunday morning without communication / permission prior. Connect cards are only meant for events, services, and small groups where you have gotten permission to connect personally with individuals about giving (or if you are hosting a fundraising event that you are hosting on your own).

Why is this so important? A lot of churches do their missions / ministry giving by collecting offerings and disbursing where the church leadership collectively decides. That means if you were to come into that congregation and ask all the people inside to give to you personally, it may mess up what the pastor, board, and leadership of the congregation has decided to give to. You DO NOT want to be that person. #boo

Thus, connect cards are preferably only when you ask the pastor / leader “how does your congregation do missions / ministry giving?” If they say you may connect with individuals inside of the congregation on your own, connect cards come into play.

Connect cards are ideal when speaking to your home church (after you’ve figured out the protocol with your pastor on giving), small groups, fundraising events, and the like. If you do use connect cards, make sure to explain them from the platform in which you are speaking from – letting everyone know how to fill them out and what they are for.

I hope these help you as you seek to build out new relationships as you interact with the body of Christ! See the examples below and have fun building yours! I do have a contact who makes connect cards for workers, if your interested in getting one made – contact me and I’ll get you in touch! -JF

Connect Card side 1Connect Card side 2 copypostcard-3.5inx5.5in-h-frontpostcard-3.5inx5.5in-h-front

Connection Form PDF copy

 

HOW TO TALK TO YOUR AUNT MERLE AND COUSIN GARY AT CHRISTMAS

I know from my own experience and coaching numerous workers that seeing relatives over the holidays can be stressful, and can be particularly stressful when raising support. Do you make an ask, or just conversation? How much detail should you go into about your assignment with that relative that isn’t a believer? What’s with all the side comments and disapproval from Aunt Merle?!

Sigh.

Unfortunately, I can’t give a formulated response to how to handle every conversation with your relatives. There are simply too many variables, such as the strength of the relationship, how far along you are with raising your budget, if you have had a personal conversation with them or appointment prior concerning support, etc. Making an ask during Christmas may be the best course of action, however it may also not be the time for it. How does one know? The only thing I can offer here without knowing your exact situation are a couple of quick tips:

  1. If you are going to make an ask during Christmas, I would consider trying to prepare your relatives prior, making sure they understand you want to set aside time to talk with them specifically about your assignment and ask if they would like to join some aspect of your team. Essentially, treat it the same as you would prior to an appointment, it’s just the appointment may be during Christmastime.
  2. If you are having trouble figuring out the best course of action on how to approach family members over Christmas about support, consider asking a seasoned worker or coach on how to best approach these important conversations. Sometimes having a sounding board, and particularly one with experience, can be extremely helpful. Don’t be afraid to get into the weeds with your coach or mentor and explain the relationship dynamics.
  3. When talking about support or your assignment in general, err on the side of boldness and confidence. The more confidence you have in yourself and in your ministry, the more your relatives will too.
  4. Not too much unlike, #3, favor honorable directness over beating around the bush when talking about support. Don’t hem and haw around the subject. Experience has shown me the more up front about it the better.
  5. Lastly and most important: this Christmas, strive to be a good listener.

Listening is one of the most important skills you can learn to perfect in conversation, and all it takes to do so really is a little mindfulness. When it comes to Christmas, you will undoubtably have numerous opportunities to practice! Thus, my main piece of advice is to strive to listen. Be present in the moment, and present with the person in front of you. You can try literally telling yourself  (maybe not out loud though, so those relatives believe your sane) to focus on the people around you and not on yourself. Think about listening more than you speak. Believe that your aunt Merle and cousin Gary have something to teach you, because truly everyone has something to teach you!

All of that being said, below are 10 easy steps to become a better conversationalist. Try and keep these things in mind as you speak with those relatives that may challenge you this Christmas.

listening-5c-20_34854966 (1)

Be a listener that is seeking to understand, not just seeking to get a word in and reply. Your relatives will appreciate your attentiveness and chances are you will feel more inspired and fulfilled by being mindful of the people around you and really focusing on them. Treat your Christmas parties, celebrations, and interactions with relatives as an opportunity for ministry! I pray you have a Merry Christmas friends!

Using Texting As a Tool In The Support Raising Process (re-post from SupportRaisingSolutions.org)

This post comes from the wonderful people of www.supportraisingsolutions.org and the brain of Aaron Babyar, a friend and fellow partnership development coach. (Have you ever read The God Ask? You should!) Aaron and I on numerous occasions have conversed on coaching, support raising, and how we can better train workers how to biblically support raise. We have dialogued specifically about texting vs. calling, and when I read this post on text messages to potential partners I was beyond thankful for the brilliant explanation that Aaron gives to how texting can be helpful and harmful in the support raising process. This is an issue I regularly see workers struggle with, so I felt it definitely needed reposting here at jennfortner.com. I love Aaron’s sample texts – I think they are great templates to use as you develop your own language on financial partnership. Thank you Aaron and the SupportRaisingSolutions.org team! – JF

Using Texting As A Tool In The Support Raising Process – from supportraisingsolutions.org/blog/

“Hey (potential ministry partner), I am excited about my new role with XYZ ministry! I’d love to get together with you soon to share my vision, budget goals, and how God is using this ministry to change lives. Could we maybe grab coffee next Thursday morning?”

You hit send on your well-crafted text and wait for their reply.

Crickets.

Although texting seems to be a preferred method of communication these days, the majority of successful support raisers I have spoken with tend to avoid using texts to set appointments because of a high failure rate. There are a number of reasons for this, including a reality that some people might see the word “finances” or “budget” and quickly dismiss your appointment request without ever replying. When trying to secure an appointment, it is more personal and interactive to do so verbally, whether over the phone or face-to-face. Filling your appointment calendar by shooting out some texts certainly sounds appealing, but unfortunately text messaging in this stage of support raising often doesn’t work so well. You could literally communicate this very message to someone verbally and likely get a better response than sending a text message using the exact same words!

A helpful exercise might be to think of all forms of communication as tools in your toolbox. Not every tool is going to be the best instrument for every job. For instance, it’s unlikely you will ever need a sledgehammer when repairing your computer (though you might feel like you want to use one sometimes)! But if you want to break up concrete, you will want that sledgehammer and not a rubber mallet. When trying to set up an initial appointment, texting seems to act like a sledgehammer being used on the wrong job; however, that doesn’t mean you should never use that tool. Here are at least 3 other occasions when texting might be the right tool for the job.

1. Setting up an “appointment request phone call”

I’ve had times when people simply don’t answer their phone or return calls despite two or three attempts at calling. Maybe I even left a short voicemail or two in which I didn’t mention money, but they still aren’t replying. At this point, my new go-to method is to send a short text like this: “Hey John, this is Aaron Babyar. Sorry I keep missing you. Is there a better time to talk later today? Or perhaps is now a good time to talk?” Some people respond by calling me immediately. Many others eventually reply, which jump starts further communication. Note that I ended my simple text with a question or two. That might be partially why some are compelled to finally respond.

2. Confirming the appointment

I like to send a statement message 12-24 hours before a planned get together. For instance, “Jeff, I’m looking forward to seeing you tomorrow morning at 9 a.m. at Kennedy Coffee.” This serves to help them remember our commitment to meet, and if perchance they have also scheduled something else during that time and accidentally forgotten about me, it also allows them time to rearrange their calendar. Meanwhile, it saves me from drinking coffee all alone, again, because I forgot to confirm…again!

3. Post-invitation follow up confirmation

When someone gives a “maybe” answer to potentially join my team, I’m careful to set a follow-up expectation during the meeting by saying something like, “Great. Sounds like we agree that we can follow up this Saturday. I will be praying for God to lead you and your husband as you process this potential partnership in the gospel.” Meanwhile I want to be praying for them, and I always send a recent newsletter as they are hopefully moving towards making a clearer decision.
Increasingly though, I have begun to send a text the day before our follow-up that looks something like this, “Sarah, thanks again for prayerfully considering joining my support team. We had discussed clarifying your decision by tomorrow. Let’s plan to touch base in the early afternoon.” I’ve had a variety of replies to statements like this: from people who have already decided “no” who text me their decision on the spot, to people who ask if we can wait one more day, to people who have already decided “yes” that respond, “Great. We are in for $150 a month. Talk to you tomorrow, and maybe you can tell us how to set that up.”

Sometimes, sending a text message is the perfect tool for the job. Be sure to know when to use it, when not to, and when to search through your toolbox for a different form of communication.

The Merry Christmas Resource List

Quick post here of resources I find helpful in the support raising process. Merry Christmas everyone! – JF

resource-list-2_14842358

 

  1. Cadre31
  2. A Spirituality of Fundraising by Henri Nouwen
  3. Piktochart
  4. Sway
  5. Dunham & Company
  6. iMissionsProTNTMPDMPDXDonorElfSupportGoal
  7. Funding Your Ministry by Scott Morton
  8. The Phone Call Mind Map
  9. Commission Creative
  10. Chalkline
  11. Support Raising SolutionsThe God Ask
  12. Canva
  13. 101 Fundraising
  14. Portent’s Content Generator
  15. Wunderlist
  16. GiveWay
  17. MobileCause

Video: How to Launch a Successful Facebook Campaign

screen shot facebook campaign vid

I have been sharing for a couple of years now how effective a well-executed Facebook Campaign can be. The idea started from the Assemblies of God Mobilization department to utilize the power social media can have in expanding one’s network. And man we have seen the idea spread and grow over the years!

We (Assemblies of God Mobilization + myself) decided the older videos on the Facebook Campaign needed a bit of a face lift as we have learned a few things in the past two years. Thus, here’s a new video for you!

For those of you who don’t know what what a Facebook Campaign is, let me explain. In one sentence – essentially it is a campaign for monthly or cash support on Facebook set to a specific amount of time and a specific goal. Of course, you’ll grab the big picture by watching the video above.

To be clear, I am against asking for funds on Facebook or any other type of social media in most any other context (besides maybe a short video on Giving Tuesday or for a End of Year Campaign). I believe the absolute best way to ask for monthly financial partnership is via personal face-to-face appointments. I also do not believe the Facebook Campaign to be the end-all-be-all in support raising. However, I have seen it be very useful. Those whom I have coached who launch well executed Facebook Campaigns (after they have reached at least 75% of their support goal and built up healthy teams) have seen some pretty awesome success. Some workers I’ve coached have raised as much as $1,000 in monthly support. Others have raised $10,000 in cash from doing a Campaign. For most campaigns I see, a typical amount to raise is around $300-400 in monthly support or around $700-$1,000 in one time cash gifts.

If you are interested in launching your own Facebook campaign, follow the information on the video. To go along with the video, here are a few things I find important to emphasize:

1. It is VERY IMPORTANT while doing your FB campaign to stay abreast on all likes and comments that come to you campaigners pages. Check them every day and more than once a day. Return comments with Private Messages (PM) and likes with PM when it feels appropriate. It is your job to connect further with the people responding, and if they have commented or liked but haven’t given, chances are with a personal message from you they may.
2. Create great graphics and videos. No half-way doing this thing or results will be minimal. With a little work, the results will be fantastic.
3. Create a reasonable goal. (see video)
4. Follow up with your new financial partners after the Facebook campaign. Never let someone start giving to you without trying to get to know them. Attrition rates for someone giving to you on a monthly basis that you don’t know at all are statistically low – so beat that by building a relationship with your new financial partners. Do this by emailing them, calling them, Facebook messaging them. Whatever you do, ask them questions about themselves. Of course don’t overwhelm them – make them feel safe as they probably don’t know you well. Use common sense. Think about what would make you feel connected if you were in their shoes.
5. Think about creating a Facebook Secret group with your campaigners and some prayer partners in the group. In that group you can post your posts for the campaigners every day. There should be around 15-20 campaigners and perhaps somewhere around 10-15 prayer partners in this group. (Your prayer partners will probably catch a burden and start funding you monthly if they aren’t already on your team 🙂 Sometimes asking around on FB on your secret group or in your newsletter prior to see if anyone wants to be a part will help give you a few extra campaigners as well posting on your behalf. Make sure you make your campaigner team full of people with various levels and places of connection. See if you can get a few people of influence to be on your campaign team as well.
6. Go above and beyond in your communication with with your campaigners from the very beginning. Tell them your goal and how many days for the campaign, and communicate that you want them posting every day. ALSO VERY IMPORTANT to find out how they can best receive the post information from you. Some people post on Facebook from their phones – so a text may be better. Some people may do better with you giving them content in an email. Some may remember just fine by only getting it through your secret group. Find out what works best for them so they don’t miss a post. Make it easy for them!
7. Encourage your campaigners to change the wording of their posts if they want to to make it personal to them / their audience. Just give them guidelines and make sure they stick to security rules and use your graphic. You may want to feed them the wording for the first couple of days and then encourage them to create their own with the content you’d like posted.

I hope this video and post helps. As we come up into Giving Tuesday and End of the Year Giving, it may be a perfect time to launch your campaign (if your around 80% raised of course!). Go for it – I think you’ll find some success in creating your own! – JF