10 Easy Ways To Connect With Financial Partners

 

Here’s a statistic that Bill Dillon, a guru in the support raising world and author of People Raising, has that I think you’ll find potent:

For every 100 people that stop supporting you:

66% of people stop giving because they think you don’t care about them

15% are unhappy with your organization

15% transfer their giving somewhere else

4% move away or die

Woah.

When I train missionaries on how to raise their support I tend to stay away from the word “fundraising” for many reasons, and when I really think about it — this statistic is at the heart of all of my reasons. Basically,  No one wants to invest in something that yields no return. If an individual gives a worker monthly support and feels as though the worker could care less about their giving, they will likely go somewhere else with their giving dollars.

And in my opinion, they should.

Ouch! Why you ask? Because the reason donors are investing in the Great Commission is because they are called to be a vital part of the Great Commission too. And if they are called to be a part of the Great Commission, why should they be made to feel as though their “vital part” is on the sidelines and forgotten?

I believe that one reason we forget to invest in the relationships we have with our financial partners is because we forget (or perhaps don’t have the paradigm) that they are as vital to the work that we are doing as we (as ministers) are. That being said, many christian workers on financial support struggle in the area of continually connecting with their financial partners even they have a high value for their relationships with them.

It makes sense. We are all busy. Ministers are typically very busy. I totally get it.

As much as I understand, I also believe it isn’t a valid excuse. There are so many easy ways to connect across continents in our world. As such, I would like to offer up 10 suggestions on how workers on financial support can continually, quickly, and easily connect with churches and individuals who financially invest in the kingdom work they are doing.

10 Ways to Connect

1. The Quarterly Newsletter

Here’s a no-brainer: Send your newsletters. You should do a minimum of four a year. Keep them short and talk way more about ministry than personal things. Include pictures of active ministry (no vacation spots).

2. Short Email or Letter

When you get on the field, pick 10-15 financial partners each month and email them a QUICK and SHORT personal hello/touch base. For example:

“Hi Sally, just wanted to touch base with you and see how you have been doing. You and Chuck are on our prayer list for this month and we are wondering if you have any updates or requests? Things here are going wonderful. We just finished with our building project and couldn’t be more excited to receive students this coming fall. There will be 10! We will definitely be busy with it but we are pumped! I am also really looking forward to getting back into teaching. Anyhow, hope you all are well and let us know how we can be in prayer for you.” – Jenn

See…how painful is that? It took me all of two minutes to write that… You may be saying, but what happens when they write back? If they do, take another minute of your day to promptly reply to those who responded to your email. If all 10 respond it will take you around 15-20 minutes to respond to everyone. Then, take the time to mention them in your prayers and follow up with that as you have time and God leads. Keep a simple notebook. Write them down. It will make all of the difference and mean so much to the people spending so much time praying for you.

Once you have gone through your 10-15 partners each month, circle back around your list. Put these on some sort of white board in your room or house to remind you, or put it into a calendar each month. Whatever you do, calendarize it in some way.

3. Postcards and Presents

Send small gifts or postcards to your financial partners. Tell them thank you for their continuing support.

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I recently received a postcard from a friend vacationing in Costa Rica. That postcard remained on my fridge for 2 months for two reasons: (1) My friend thought of me from a far off destination and it made my day getting that postcard! (2) It was beautiful! Personally, I’m a sucker for a pretty print of any far off destination.

Small gifts do not have to cost much to mean a lot.

4. Stay Active on Social Media

  • If you don’t already have one, create a Facebook page. Create a secret group if you are going to a sensitive country. Stay active on it while you are on the field. Pictures, prayer updates, short videos, scripture verses, and praise reports are all fantastic. *If you are somewhere sensitive keep that in mind while posting and follow the rules of your organization.
  • Consider getting onto Instagram and Twitter as well! This is not for everyone, and typically I say to start with one social media outlet (probably Facebook) and do it well. However if you have the time and know-how try one or both of these. I love posting on Twitter and have a personal Instagram page as a creative outlet. Both have been effective in communicating with friends and helping me to network on a larger scale.
  • Another great thing to think about doing in your secret Facebook groups or if you have a ministry page is a Facebook Live. If you choose tdownloado do one before hand promote the time your event will be taking place, and take care to choose a time that works well for your financial partners. When you do a Facebook Live event, make it a guided Q&A and consider doing your Facebook Live in an interesting place. That Facebook Live will record as a video so anyone not able to make the time can view later!
  • Facebook message your financial partners or like their posts. Stay active on your personal page (including Twitter or other social media outlets).

5. I’m Thinking Of You

Sometimes as I listen to audio sermons, worship sets, podcasts, or scriptures, I’ll check in with God and ask if He would like me to share any of those with my friends, family, or financial partners. If I feel prompted, I’ll send that sermon or verse to a friend on Facebook with a little message. These have to make sense and the sermons probably shouldn’t be overly convicting on major sins or anything. (Don’t imply that your friend has a problem). Use common sense. ie. Don’t send a message on tithing to a partner who hasn’t recently been giving.

6. The Church Letter or Video

Write a short letter to the churches that financially partner with you. Put a note in to the pastor to please read where he feels it appropriate to the congregation (small groups, prayer groups, Sunday school). Make-your-own-Video-1080x675If you don’t have time for a letter, create a quick video on your smart phone or computer and email it to the pastor. Ask the pastor to share that with his congregation or prayer group if possible.

7. Events

When you come back home, hold an event in key areas where your financial partners are. During the event provide desserts and coffee. Share stories from the field, answer any questions, tell them about your future plans, and thank them, thank them, and thank them.

These events can be as elaborate or simple as you want to make them. I would of course error on the side of taking care of your important guests by providing refreshments and some sort of dessert or snack – these also provide an incentive for your guests to come.

Create connect cards for those interested in giving for the first time.

8. Face to Face

In addition to the church event, when you come home set up one-on-one coffee times with pastors and friends and family that have supported you. Thank them and catch up on their lives while you were gone. Be relational and intentional. Really, this shouldn’t be optional!

9. FaceTime / Skype Meetings

Are you spending some time on FaceTime or Skype with your far away family and friends? Why not pick 6-12 financial partners per year to Skype or FaceTime while on the field? This is particularly good practice with financial partners that are giving sizable amounts or with churches and small groups that are partnering financially. Give them a real-time live update on where and how you are. Take them into an actual ministry event via Skype or FaceTime on your phone if you can. They will be floored at your thoughtfulness and most likely continue to financially partner you throughout assignments to come.

10. Text them!

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There are multiple programs available that will allow you to set up video and picture messaging while on the field. If you have a urgent prayer request, why not send a group text message out to your financial and prayer partners with a picture detailing your prayer need? If you have a praise report, send a text and allow them to celebrate with you (of course, keep in mind time zone differences so that you are not texting them at 2:00am)!

In Closing

If you are a worker on financial support, I hope that these simple ideas to connect with your partnership base help you. Let’s remind our financial partners that they are important to us and to the Great Commission! Let’s keep our attrition rates up with our financial partners by spending just a little time letting them know that we care. Let’s value them! Let’s realize that they are vital part of what we do. Amen? Amen.

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The Merry Christmas Resource List

Quick post here of resources I find helpful in the support raising process. Merry Christmas everyone! – JF

resource-list-2_14842358

 

  1. Cadre31
  2. A Spirituality of Fundraising by Henri Nouwen
  3. Piktochart
  4. Sway
  5. Dunham & Company
  6. iMissionsProTNTMPDMPDXDonorElfSupportGoal
  7. Funding Your Ministry by Scott Morton
  8. The Phone Call Mind Map
  9. Commission Creative
  10. Chalkline
  11. Support Raising SolutionsThe God Ask
  12. Canva
  13. 101 Fundraising
  14. Portent’s Content Generator
  15. Wunderlist
  16. GiveWay
  17. MobileCause

Video: How to Launch a Successful Facebook Campaign

screen shot facebook campaign vid

I have been sharing for a couple of years now how effective a well-executed Facebook Campaign can be. The idea started from the Assemblies of God Mobilization department to utilize the power social media can have in expanding one’s network. And man we have seen the idea spread and grow over the years!

We (Assemblies of God Mobilization + myself) decided the older videos on the Facebook Campaign needed a bit of a face lift as we have learned a few things in the past two years. Thus, here’s a new video for you!

For those of you who don’t know what what a Facebook Campaign is, let me explain. In one sentence – essentially it is a campaign for monthly or cash support on Facebook set to a specific amount of time and a specific goal. Of course, you’ll grab the big picture by watching the video above.

To be clear, I am against asking for funds on Facebook or any other type of social media in most any other context (besides maybe a short video on Giving Tuesday or for a End of Year Campaign). I believe the absolute best way to ask for monthly financial partnership is via personal face-to-face appointments. I also do not believe the Facebook Campaign to be the end-all-be-all in support raising. However, I have seen it be very useful. Those whom I have coached who launch well executed Facebook Campaigns (after they have reached at least 75% of their support goal and built up healthy teams) have seen some pretty awesome success. Some workers I’ve coached have raised as much as $1,000 in monthly support. Others have raised $10,000 in cash from doing a Campaign. For most campaigns I see, a typical amount to raise is around $300-400 in monthly support or around $700-$1,000 in one time cash gifts.

If you are interested in launching your own Facebook campaign, follow the information on the video. To go along with the video, here are a few things I find important to emphasize:

1. It is VERY IMPORTANT while doing your FB campaign to stay abreast on all likes and comments that come to you campaigners pages. Check them every day and more than once a day. Return comments with Private Messages (PM) and likes with PM when it feels appropriate. It is your job to connect further with the people responding, and if they have commented or liked but haven’t given, chances are with a personal message from you they may.
2. Create great graphics and videos. No half-way doing this thing or results will be minimal. With a little work, the results will be fantastic.
3. Create a reasonable goal. (see video)
4. Follow up with your new financial partners after the Facebook campaign. Never let someone start giving to you without trying to get to know them. Attrition rates for someone giving to you on a monthly basis that you don’t know at all are statistically low – so beat that by building a relationship with your new financial partners. Do this by emailing them, calling them, Facebook messaging them. Whatever you do, ask them questions about themselves. Of course don’t overwhelm them – make them feel safe as they probably don’t know you well. Use common sense. Think about what would make you feel connected if you were in their shoes.
5. Think about creating a Facebook Secret group with your campaigners and some prayer partners in the group. In that group you can post your posts for the campaigners every day. There should be around 15-20 campaigners and perhaps somewhere around 10-15 prayer partners in this group. (Your prayer partners will probably catch a burden and start funding you monthly if they aren’t already on your team 🙂 Sometimes asking around on FB on your secret group or in your newsletter prior to see if anyone wants to be a part will help give you a few extra campaigners as well posting on your behalf. Make sure you make your campaigner team full of people with various levels and places of connection. See if you can get a few people of influence to be on your campaign team as well.
6. Go above and beyond in your communication with with your campaigners from the very beginning. Tell them your goal and how many days for the campaign, and communicate that you want them posting every day. ALSO VERY IMPORTANT to find out how they can best receive the post information from you. Some people post on Facebook from their phones – so a text may be better. Some people may do better with you giving them content in an email. Some may remember just fine by only getting it through your secret group. Find out what works best for them so they don’t miss a post. Make it easy for them!
7. Encourage your campaigners to change the wording of their posts if they want to to make it personal to them / their audience. Just give them guidelines and make sure they stick to security rules and use your graphic. You may want to feed them the wording for the first couple of days and then encourage them to create their own with the content you’d like posted.

I hope this video and post helps. As we come up into Giving Tuesday and End of the Year Giving, it may be a perfect time to launch your campaign (if your around 80% raised of course!). Go for it – I think you’ll find some success in creating your own! – JF

Help! I Don’t Speak Mailchimp!

If you find yourself daunted by beginning a email newsletter to your partnership team, you are not alone. I get numerous questions from workers wondering how to best set up snail mail and email newsletters.

One of the most popular services for electronic newsletters is Mailchimp. Mailchimp is a free online e-newsletter creator. Though Mailchimp is relatively easy to use, it does come with a learning curve even for more the more computer experienced of us out there. It uses language like “Campaigns” “Segments” and “Subscribers” that isn’t cut and dry for everyone. Thus, this post is a I-don’t-speak-Mailchimp step by step guide to sending your first e-newsletter. Keep in mind this post is for the beginners out there – I see you! Here we go friends.

Step 1: Get onto Mailchimp. If you haven’t already, create a username and password and login into Mailchimp.

Step 2: When you set up your account – click “Subscribe to Getting Started.” If you click this handy feature, Mailchimp will send you emails that will be helpful in creating future newsletters (in Mailchimp lingo these are called “Campaigns”).

Step 3: Build your List of people to send e-newsletters to.

A. Click “Lists”Mailchimp ListsB. After clicking on Lists, click “Create List”.mailchimp lists 2C. Fill in the List’s name, what email address you’ll be sending this from, your name, and other information needed.

D. Next, Mailchimp will pop up a screen that says “You have no contacts” and give you a choice to either “Import your subscribers” or “Create a signup form” to get started. Unless you have a blog you want to create a sign up form to get subscribers from – you will either want to import your contacts or click “Add contacts” (see screen shot below) and add them one by one manually.

Some people (like myself!) like to add them manually so there aren’t any glitches in the process of getting them from one program to another – but it does take time. So choose what works best for you. Mailchimp Lists 3** If you do choose to import your contact list typically you’d either do so by .csv files (this is good if you keep your contacts organized on your computer using a program such as “Contacts” for Macs or “Address Book” for PCs) or by copy and pasting from a file (for instance from Excel). Either way you may have some cleaning up of your files to do, so be patient! mailchimp lists 4E. When you are done importing or manually adding the subscribers to your List, you are ready to move onto Creating Your Campaign!

Step 4: Create Your Campaign! 

A. Start creating your campaign by clicking in the upper left hand corner “Campaign”.

B. If you have a new account, Mailchimp will take you to the screen below that says “What do you want to create?”. Choose “Create an Email”. (If you have an existing account click “Create Campaign” on the upper right corner of Mailchimp’s screen first, then the screen will ask “What do you want to create?” choose “Create an Email”.)

create campaign mailchimpcreate an email mailchimpC. Choose “Regular” for your email type. Choose a campaign name, then click “Next” at the bottom right of your screen.

D. Choose the List you are sending your Campaign to. This should be the List you just made in Step 3. Then, click “Next” on the bottom right of your screen.

E. Fill in your Campaign Info. Make sure when filling this out to chick “Personalize the To Field” so your subscribers get emails addressed to them personally. When you are finished click “Next” on the bottom right of your screen.click personalize field boxF. Now it’s time to select a Template. There are a lot of pre-made templates out there that are great! If you’d like to go the easy route click “Themes” and explore until you find one that works for you. If you want to choose a Layout and build the template yourself go for it! Simply click “Layout” and choose the one that works best for you. You’ll spend some time custom making your Template by choosing design and content elements. (Mailchimp also has a couple of helpful links in the Layout feature that will help you get started). choose theme mailchimpG. Now that you’ve chosen and designed your Template, it’s time to actually put together your newsletter. When you create your newsletter, you can choose to add some of the elements on the left side as you wish (such as additional text, images, graphs, etc.). To do so simply drag and drop where you want the element to the right side of your screen onto your existing Template.Start creating mailchimpH. When you are done creating your newsletter and carefully writing your text, I recommend previewing your Campaign and sending a test email to yourself first – so you can make 100% sure your e-newsletter is awesome!send a test email mailchimpStep 5: Send Your Campaign and Your DONE! 

Now that your done – click “Send”. You have successfully sent your first e-newsletter using Mailchimp. Congrats!

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I hope this tutorial is a help to those who don’t speak Mailchimp. Godspeed and good luck my friends, and may your future e-newsletters be awesome.

If you want more information on how what content to include in your newsletter, go to this previous post I did on the subject.

*Mailchimp will NOT create a PDF version of any Campaigns you create, so you CANNOT send snail mail newsletters using Mailchimp. My suggestion is to use a service like Mailchimp for e-newsletters and create a snail mail newsletter in another program – and make them similarly branded and cohesive. 

Develop Your End of The Year Strategy

Did you know that last year 31% of ALL GIVING occurred in the month of December? Or that 12% of giving occurred in the last three days of the year?
That’s right. 12% all in 3 days.full

Thus begs the question: Do you have a end of the year strategy for financial partnership development? If the answer is no, or you were even tempted to coast in December and only eat Christmas cookies, Christmas shop, and watch Elf and/or the new Star Wars movie 6 times in one week… I plead with you to keep those percentages in mind and reach higher.

12-adorable-funny-christmas-2013-gifs-to-share-enjoyHere is a couple of quick ideas for your year end strategy:

  1. CREATE A CHRISTMAS NEWSLETTER TO YOUR EXISTING PARTNERSHIP BASE. Sometime before December 31st (probably not on Christmas or Christmas Eve), send out a Christmas newsletter to your existing financial and prayer partner list. These should be people you have already communicated your ministry vision and details with. Make it short and sweet and include the following components:
    1. Merry Christmas greeting and express your authentic thankfulness for your support team.
    2. 3-5 bullet points of prayer requests.
    3. A percentage update of where you are at raising your finances.
    4. A gift-wrappy-Christmasy-wonderful-snowy graphic that is a clickable link to your organization’s giving website. (Make it pretty – I made this one in 5 minutes using Canva.comFrom the Montgomery family
  2. HAVE AS MANY FACE-TO-FACE APPOINTMENTS AS POSSIBLE and DON’T STOP SCHEDULING THEM NOW BECAUSE YOU THINK EVERYONE IS TOO BUSY. Are you are tempted to put the breaks on contacting individuals for face-to-face appointments in the month of December? Let me tell you, experience has taught me that it is a GREAT time for face-to-face appointments. Don’t stop reaching out to connect with people over coffee and making the ask. Some tips:
    1. Pay for their coffee.
    2. Get a small gift for your potential financial partner and bring it to your appointment.
    3. Try and set up the appointment sooner than later. If they cant meet before the end of the year, put something in the calendar for January. Allow a couple of extra weeks to put something on the calendar.
    4. Make it about them when you meet as much as it is about you. Ask questions and get excited about who they are.
    5. Send a thank you card after you meet with everyone!
    6. If you cannot reach someone now, don’t sweat it. Try reaching out to them again in January.
  3.  SEND YOUR FINANCIAL PARTNERS CHRISTMAS CARDS / SMALL GIFTS. Now is a great time of year to express your thankfulness to your support team. Send a Christmas card with a handwritten note and include a small gift of thanks. It can go a long way in letting your financial partners know you care about them.
  4. CREATE A FACEBOOK CAMPAIGN IN DECEMBER. A well crafted, intentional, relational Facebook campaign can be helpful during this month of giving. Click here to find out more how to craft your own successful Facebook campaign.
  5. DUST OFF YOUR CONTACT LIST AND TAKE ANOTHER LOOK AT IT. Now is a good time to go back to the beginning of your season of itineration. Dust off that old initial contact list and go through it with a fine comb. As you comb through it create a new list of those you were not able to get ahold of, those who have committed to give but haven’t started yet, and those you never asked because you got too scared (whhaaatt you say?! How did she know that?!), and those that you just simply have yet to ask. Take that list and get back to contacting them about joining your team. BONUS POINTS: As you go through your list text / email / Facebook message those that are highlighted to you and just say hi.

I hope you find these helpful. Whatever you end up doing for your end of the year strategy, make it as relational as possible.

Also, MERRY CHRISTMASTIME! I pray it is an amazing time of fellowship and family for you.

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End of the Year Giving: The Facebook Campaign

During November and December try to focus on some good ways to reach out to individuals and utilize the best two giving months of the year.

If you are down the road in raising your finances enough (close to 80% raised) doing a Facebook campaign in the month of November or early December could be perfect in utilizing this window and helping you reach 100% (I DO NOT RECOMMEND FACEBOOK CAMPAIGNS BEFORE 80%).

You may have already read the previous post on this subject from last year: “How to Create a Successful Facebook Campaign and Other Glorious Facebook Information.”   

https://www.google.com/amp/s/jennfortner.com/2015/03/10/how-make-your-own-facebook-campaign-and-other-glorious-facebook-information/amp/?client=safari
If not, let me give you a summary. A Facebook Campaign essentially is getting together a team of 10-15 people who post daily on their Facebook walls, on your behalf, for around 10 days. You create the campaign with video content, give-a-ways, graphics, and a monthly goal you would like to reach over the duration of the Facebook Campaign. The end result is reaching out to a wide audience that may not have ever heard about you or your ministry any other way – and may be really eager to support someone in the ministry field.

If this is something that interests you, watch the videos below for more information and then read the very important tips:

 

Here are key things to keep in mind as you develop your Facebook campaign and develop any new relationships that come from it:

1. It is VERY IMPORTANT while doing your FB campaign to stay abreast on all likes and comments that come to you campaigners pages. Check them every day, more than once a day. Return comments with Private Messages (PM) and likes with PM when it feels appropriate. It is your job to connect further with the people responding, and if they have commented or liked but haven’t given, chances are with a personal message from you they may.

2. It is also VERY IMPORTANT to create great graphics and videos. No half-way doing this thing or results will be minimal. With a little work, the results will be fantastic.

3. it is VERY IMPORTANT to create a reasonable goal. (see video)

4. It is VERY IMPORTANT to follow up with your new financial partners after the Facebook campaign. Never let someone give to you without trying to get to know them. Attrition rates for someone giving to you on a monthly basis that you don’t know are statistically low – so beat that by building a relationship with your new financial partners. Do this by emailing them, calling them, Facebook messaging them. Whatever you do, ask them questions about themselves. Of course don’t overwhelm them – make them feel safe as they probably don’t know you well. Use common sense. Think about what would make you feel connected if you were in their shoes.

5. Think about creating a Facebook secret group with your campaigners and some prayer partners in the group. In that group you can post your posts for the campaigners every day. There should be around 15-20 campaigners and perhaps somewhere around 10-15 prayer partners in this group. (Your prayer partners will probably catch a burden and start funding you monthly if they aren’t already on your team)

6. It is VERY IMPORTANT that you communicate well with your campaigners from the very beginning. Tell them your goal and how many days, and communicate that you want them posting every day. ALSO VERY IMPORTANT to find out how they can best receive the post information from you. Some people post on Facebook from their phones – so a text may be better. Some people may do better with you giving them content in an email. Some may remember just fine by only getting it through your secret group. Find out what works best for them so they don’t miss a post. Make it easy for them.

I hope these tips help you create a solid Facebook campaign with new financial partners that you minister to along the way!

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Setting Up Your Social Media: Facebook Ministry Pages and Groups

Setting up various ministry social media is one of the beginning steps a christian worker takes in raising their support. Rightfully so! These days anyone raising personal support should be active on social media to build community and awareness of their ministry.

Creating a Facebook ministry Page or Group is one of the cornerstones in setting up ones social media presence. However, often times a worker chooses one before knowing the differences (or consequences) between Pages and Groups. Pages and Groups both have pros and cons. Groups have different settings making one Group vastly different from another. Here’s a guide to help you set up the Page or Group that works best for you!

facebook-page-group (1)

The B Roll: All the Things They Didn’t Tell You

Support raising is a dense subject! Right? Right.

As I continue to teach on support raising, I’ve found typically there is more to teach than time allots for. As I coach numerous small groups and individuals, we just never get to all of the things. Teaching and learning how to raise a budget can be like drinking from a fire hydrant. #TOOMANYTHINGS

Thus, I’m calling this post: The B Roll.

This post goes out to all of those workers I have coached along the way! Here are some random pieces of information that may have gotten stuck in the cracks of little time, lots of practice, and dense material.
Untitled Infographic (4)

 

 

I mentioned above the post on How To Create a Successful Facebook Campaign. Check it out and I hope it helps!

Also, a quick word on #5…I’m not saying never ask for a appointment on Facebook. I’m just saying do some strategic thinking before you do, and I wouldn’t default to it.

Want more practical tips, you can find them in the Financial Partnership Development Workbook here.

 

 

Create Your Own Ministry Facebook (Secret) Group

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I hope that these 5 steps help you understand Facebook secret groups better. Here are a couple of additional thoughts while we are on the subject:

  • Creating a secret group may not be for you.
  • “Pages” are different from “groups”.
  • Choose to make a Facebook ministry “page” or create a separate Facebook account if you are not going to a sensitive population. They are preferable because they do not notify your audience every time you post. (unlike a Facebook “group” that does notify it’s group members every time a post is made.)
  • Facebook secret groups should not be a free-for-all of information just because it’s “secret”. As one person that serves a sensitive population put it “there is really nothing that is “secret” if it is on Facebook.” All sensitive locations have agreements with online services like FB and Twitter to make their content available due to security concerns.  That being said, don’t post anything you wouldn’t want someone else reading.

If you have questions, go ahead and post them in the comments section and I will be happy to get back to you. God bless you in creating your own Facebook group!

How to Create a Successful Facebook Campaign (and other glorious FB information)

This video was made for sensitive country missionaries interested in making Facebook campaigns, (sensitive country means a country where it is dangerous to tell the outside world where you are going, particularly on the internet) however, it could be used for a missionary going to any country – sensitive or not.

The example used in the video is Dylan, a passionate missionary who raised her goal of $500 monthly support in 10 days. Dylan used interesting and passionate videos, well thought out content posts, and give-away incentives to reach a completely new audience with her ministry and need for monthly support — all within the context of safety on Facebook.

If you are interested in launching your own Facebook campaign, follow the information on the video and include the following:

1. Correct Timing: One thing we didn’t mention in the video is when to launch your Facebook campaign. The best time to launch is when you have raised approximately 75-85% of your budget. Facebook is a great tool, however it should not replace the face-to-face appointment as the number one way to raise up your financial partnership team. Nothing can take the place of being eyeball-to-eyeball / face-to-face when raising your finances. A Facebook campaign should be used to expand your contact list and/or used as more of a “last push” tool.

2. Make sure you have time in your schedule during your Facebook campaign. This should be a no-brainer, but just in case… If you have 15 people posting on their Facebook walls for 10 days, and you are supposed to be providing all of the content, videos, give-aways, etc for those 15 people – you will be busy. You will be busy not only keeping up with your 15 friends posting for you, but you will be busy keeping up with all of the people who like or comment on your friends’ posts. Thus make sure the 10 days you pick are good in your personal schedule. Do not fall behind during this time. Remain on top of the posts and give your 15 the information they need every single day to make your Facebook campaign successful.

Below are a couple of more thoughts and tips on Facebook, provided by social-media / branding genius for AGWM Mobilization – Ericka Pasquale. (also the creator and brain behind the video above!)

10 Tips for using FB as a Missionary

1. Connect, like, share, and continuously be active.

2. When connecting with pastors, consider private messaging them. Do so for introductions or even to scheduling meetings.

3. Post pictures, not just text.

4. Tag and engage your audience in your posts.

5. Promote services or engagements in order to invite others to attend in and around the area.

6. Post prayer requests.

7. Comment on financial team’s personal pages to let them know you are thinking about them. Private message your financial partners as well to find out how they are doing.

8. Post videos (short and quick update videos).

9. Encourage other missionaries to share your posts. Follow other missionaries and ministries and share their posts. Be engaged.

10. Create a conversation on posts utilizing the tag feature.  Generate a dialogue

5 Reasons Why Facebook is Effective in Maintaining and Building Your Financial Partnership Team.

1. It’s the Largest Free Country in the World. Facebook was founded in 2004, and just over 10 years later it is now the largest country in the world. With more people on Facebook then the entire population of China it is the most used free resource for communication. Anyone with internet access and email address can sign up for a Facebook account.

2. Engaged Users. According to Zephoria Internet Marketing Solutions: 890 million people login to their Facebook accounts every single day, and currently Facebook is growing at a rapid rate. 5 new profiles are created every single second. With over 300 million photos uploaded every day this show us that users are engaged. Why not engage with you and do something productive for the kingdom of God? This statistic also shows us that there are a lot of photos competing for users’ attention. So you when using Facebook, you need to target your posts strategically.

3. It is Global. In Europe alone there are over 230 million Facebook users. Facebook is a world wide phenomenon. And as I think upon my role as a marketing and brand lead for Assemblies of God World Missions, I am truly believe there are people in those 890 million daily users who would love to be apart of what God is doing around the world… they just might not have had the opportunity yet. Facebook could be that opportunity.

4. It helps Maintain Soild Relationships.  If I give a missionary a one time donation because I saw that missionary at my church, and then we become Facebook “friends” – then I have the opportunity to easily follow all the amazing things they are doing in ministry. When that missionary chooses to launch a fundraiser on Facebook, it is likely that I will be willing to switch from a one-time-gift to a monthly committed financial supporter. Why? Because that missionary and I are connected. Because I have been following what they are doing and where they are going. And here’s the main point: As a potential financial supporter I am going to invest in what I know, and Facebook makes it very easy to get to know someone.

5. Pastors Like Interacting On Facebook. Recent studies we have done at Assemblies of God World Missions have found that our itinerating missionaries have the most success with initial contact to a pastor by merely by sending a private Facebook message. Pastors are 8 times more likely to respond to a Facebook private message then they are to return a phone call….8 times.   – Ericka

In closing, good luck and God bless you in your own Facebook Campaign. And please, let me (Jenn) know how they go for you by sending me an email or commenting here.

Special thanks to Ericka Pasquale’s brain for this post.