Video: How to Launch a Successful Facebook Campaign

screen shot facebook campaign vid

I have been sharing for a couple of years now how effective a well-executed Facebook Campaign can be. The idea started from the Assemblies of God Mobilization department to utilize the power social media can have in expanding one’s network. And man we have seen the idea spread and grow over the years!

We (Assemblies of God Mobilization + myself) decided the older videos on the Facebook Campaign needed a bit of a face lift as we have learned a few things in the past two years. Thus, here’s a new video for you!

For those of you who don’t know what what a Facebook Campaign is, let me explain. In one sentence – essentially it is a campaign for monthly or cash support on Facebook set to a specific amount of time and a specific goal. Of course, you’ll grab the big picture by watching the video above.

To be clear, I am against asking for funds on Facebook or any other type of social media in most any other context (besides maybe a short video on Giving Tuesday or for a End of Year Campaign). I believe the absolute best way to ask for monthly financial partnership is via personal face-to-face appointments. I also do not believe the Facebook Campaign to be the end-all-be-all in support raising. However, I have seen it be very useful. Those whom I have coached who launch well executed Facebook Campaigns (after they have reached at least 75% of their support goal and built up healthy teams) have seen some pretty awesome success. Some workers I’ve coached have raised as much as $1,000 in monthly support. Others have raised $10,000 in cash from doing a Campaign. For most campaigns I see, a typical amount to raise is around $300-400 in monthly support or around $700-$1,000 in one time cash gifts.

If you are interested in launching your own Facebook campaign, follow the information on the video. To go along with the video, here are a few things I find important to emphasize:

1. It is VERY IMPORTANT while doing your FB campaign to stay abreast on all likes and comments that come to you campaigners pages. Check them every day and more than once a day. Return comments with Private Messages (PM) and likes with PM when it feels appropriate. It is your job to connect further with the people responding, and if they have commented or liked but haven’t given, chances are with a personal message from you they may.
2. Create great graphics and videos. No half-way doing this thing or results will be minimal. With a little work, the results will be fantastic.
3. Create a reasonable goal. (see video)
4. Follow up with your new financial partners after the Facebook campaign. Never let someone start giving to you without trying to get to know them. Attrition rates for someone giving to you on a monthly basis that you don’t know at all are statistically low – so beat that by building a relationship with your new financial partners. Do this by emailing them, calling them, Facebook messaging them. Whatever you do, ask them questions about themselves. Of course don’t overwhelm them – make them feel safe as they probably don’t know you well. Use common sense. Think about what would make you feel connected if you were in their shoes.
5. Think about creating a Facebook Secret group with your campaigners and some prayer partners in the group. In that group you can post your posts for the campaigners every day. There should be around 15-20 campaigners and perhaps somewhere around 10-15 prayer partners in this group. (Your prayer partners will probably catch a burden and start funding you monthly if they aren’t already on your team 🙂 Sometimes asking around on FB on your secret group or in your newsletter prior to see if anyone wants to be a part will help give you a few extra campaigners as well posting on your behalf. Make sure you make your campaigner team full of people with various levels and places of connection. See if you can get a few people of influence to be on your campaign team as well.
6. Go above and beyond in your communication with with your campaigners from the very beginning. Tell them your goal and how many days for the campaign, and communicate that you want them posting every day. ALSO VERY IMPORTANT to find out how they can best receive the post information from you. Some people post on Facebook from their phones – so a text may be better. Some people may do better with you giving them content in an email. Some may remember just fine by only getting it through your secret group. Find out what works best for them so they don’t miss a post. Make it easy for them!
7. Encourage your campaigners to change the wording of their posts if they want to to make it personal to them / their audience. Just give them guidelines and make sure they stick to security rules and use your graphic. You may want to feed them the wording for the first couple of days and then encourage them to create their own with the content you’d like posted.

I hope this video and post helps. As we come up into Giving Tuesday and End of the Year Giving, it may be a perfect time to launch your campaign (if your around 80% raised of course!). Go for it – I think you’ll find some success in creating your own! – JF

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Develop Your End of The Year Strategy

December is the best month of the year for giving! Do you know your strategy?

Did you know that last year 31% of ALL GIVING occurred in the month of December? Or that 12% of giving occurred in the last three days of the year?
That’s right. 12% all in 3 days.full

Thus begs the question: Do you have a end of the year strategy for financial partnership development? If the answer is no, or you were even tempted to coast in December and only eat Christmas cookies, Christmas shop, and watch Elf and/or the new Star Wars movie 6 times in one week… I plead with you to keep those percentages in mind and reach higher.

12-adorable-funny-christmas-2013-gifs-to-share-enjoyHere is a couple of quick ideas for your year end strategy:

  1. CREATE A CHRISTMAS NEWSLETTER TO YOUR EXISTING PARTNERSHIP BASE. Sometime before December 31st (probably not on Christmas or Christmas Eve), send out a Christmas newsletter to your existing financial and prayer partner list. These should be people you have already communicated your ministry vision and details with. Make it short and sweet and include the following components:
    1. Merry Christmas greeting and express your authentic thankfulness for your support team.
    2. 3-5 bullet points of prayer requests.
    3. A percentage update of where you are at raising your finances.
    4. A gift-wrappy-Christmasy-wonderful-snowy graphic that is a clickable link to your organization’s giving website. (Make it pretty – I made this one in 5 minutes using Canva.comFrom the Montgomery family
  2. HAVE AS MANY FACE-TO-FACE APPOINTMENTS AS POSSIBLE and DON’T STOP SCHEDULING THEM NOW BECAUSE YOU THINK EVERYONE IS TOO BUSY. Are you are tempted to put the breaks on contacting individuals for face-to-face appointments in the month of December? Let me tell you, experience has taught me that it is a GREAT time for face-to-face appointments. Don’t stop reaching out to connect with people over coffee and making the ask. Some tips:
    1. Pay for their coffee.
    2. Get a small gift for your potential financial partner and bring it to your appointment.
    3. Try and set up the appointment sooner than later. If they cant meet before the end of the year, put something in the calendar for January. Allow a couple of extra weeks to put something on the calendar.
    4. Make it about them when you meet as much as it is about you. Ask questions and get excited about who they are.
    5. Send a thank you card after you meet with everyone!
    6. If you cannot reach someone now, don’t sweat it. Try reaching out to them again in January.
  3.  SEND YOUR FINANCIAL PARTNERS CHRISTMAS CARDS / SMALL GIFTS. Now is a great time of year to express your thankfulness to your support team. Send a Christmas card with a handwritten note and include a small gift of thanks. It can go a long way in letting your financial partners know you care about them.
  4. CREATE A FACEBOOK CAMPAIGN IN DECEMBER. A well crafted, intentional, relational Facebook campaign can be helpful during this month of giving. Click here to find out more how to craft your own successful Facebook campaign.
  5. DUST OFF YOUR CONTACT LIST AND TAKE ANOTHER LOOK AT IT. Now is a good time to go back to the beginning of your season of itineration. Dust off that old initial contact list and go through it with a fine comb. As you comb through it create a new list of those you were not able to get ahold of, those who have committed to give but haven’t started yet, and those you never asked because you got too scared (whhaaatt you say?! How did she know that?!), and those that you just simply have yet to ask. Take that list and get back to contacting them about joining your team. BONUS POINTS: As you go through your list text / email / Facebook message those that are highlighted to you and just say hi.

I hope you find these helpful. Whatever you end up doing for your end of the year strategy, make it as relational as possible.

Also, MERRY CHRISTMASTIME! I pray it is an amazing time of fellowship and family for you.

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End of the Year Giving: The Facebook Campaign

learn how to do a successful Facebook Campaign

During November and December try to focus on some good ways to reach out to individuals and utilize the best two giving months of the year.

If you are down the road in raising your finances enough (close to 80% raised) doing a Facebook campaign in the month of November or early December could be perfect in utilizing this window and helping you reach 100% (I DO NOT RECOMMEND FACEBOOK CAMPAIGNS BEFORE 80%).

You may have already read the previous post on this subject from last year: “How to Create a Successful Facebook Campaign and Other Glorious Facebook Information.”   

https://www.google.com/amp/s/jennfortner.com/2015/03/10/how-make-your-own-facebook-campaign-and-other-glorious-facebook-information/amp/?client=safari
If not, let me give you a summary. A Facebook Campaign essentially is getting together a team of 10-15 people who post daily on their Facebook walls, on your behalf, for around 10 days. You create the campaign with video content, give-a-ways, graphics, and a monthly goal you would like to reach over the duration of the Facebook Campaign. The end result is reaching out to a wide audience that may not have ever heard about you or your ministry any other way – and may be really eager to support someone in the ministry field.

If this is something that interests you, watch the videos below for more information and then read the very important tips:

 

Here are key things to keep in mind as you develop your Facebook campaign and develop any new relationships that come from it:

1. It is VERY IMPORTANT while doing your FB campaign to stay abreast on all likes and comments that come to you campaigners pages. Check them every day, more than once a day. Return comments with Private Messages (PM) and likes with PM when it feels appropriate. It is your job to connect further with the people responding, and if they have commented or liked but haven’t given, chances are with a personal message from you they may.

2. It is also VERY IMPORTANT to create great graphics and videos. No half-way doing this thing or results will be minimal. With a little work, the results will be fantastic.

3. it is VERY IMPORTANT to create a reasonable goal. (see video)

4. It is VERY IMPORTANT to follow up with your new financial partners after the Facebook campaign. Never let someone give to you without trying to get to know them. Attrition rates for someone giving to you on a monthly basis that you don’t know are statistically low – so beat that by building a relationship with your new financial partners. Do this by emailing them, calling them, Facebook messaging them. Whatever you do, ask them questions about themselves. Of course don’t overwhelm them – make them feel safe as they probably don’t know you well. Use common sense. Think about what would make you feel connected if you were in their shoes.

5. Think about creating a Facebook secret group with your campaigners and some prayer partners in the group. In that group you can post your posts for the campaigners every day. There should be around 15-20 campaigners and perhaps somewhere around 10-15 prayer partners in this group. (Your prayer partners will probably catch a burden and start funding you monthly if they aren’t already on your team)

6. It is VERY IMPORTANT that you communicate well with your campaigners from the very beginning. Tell them your goal and how many days, and communicate that you want them posting every day. ALSO VERY IMPORTANT to find out how they can best receive the post information from you. Some people post on Facebook from their phones – so a text may be better. Some people may do better with you giving them content in an email. Some may remember just fine by only getting it through your secret group. Find out what works best for them so they don’t miss a post. Make it easy for them.

I hope these tips help you create a solid Facebook campaign with new financial partners that you minister to along the way!

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The B Roll: All the Things They Didn’t Tell You

Support raising is a dense subject! Right? Right.

As I continue to teach on support raising, I’ve found typically there is more to teach than time allots for. As I coach numerous small groups and individuals, we just never get to all of the things. Teaching and learning how to raise a budget can be like drinking from a fire hydrant. #TOOMANYTHINGS

Thus, I’m calling this post: The B Roll.

This post goes out to all of those workers I have coached along the way! Here are some random pieces of information that may have gotten stuck in the cracks of little time, lots of practice, and dense material.
Untitled Infographic (4)

 

 

I mentioned above the post on How To Create a Successful Facebook Campaign. Check it out and I hope it helps!

Also, a quick word on #5…I’m not saying never ask for a appointment on Facebook. I’m just saying do some strategic thinking before you do, and I wouldn’t default to it.

Want more practical tips, you can find them in the Financial Partnership Development Workbook here.

 

 

How to Create a Successful Facebook Campaign (and other glorious FB information)

This video was made for sensitive country missionaries interested in making Facebook campaigns, (sensitive country means a country where it is dangerous to tell the outside world where you are going, particularly on the internet) however, it could be used for a missionary going to any country – sensitive or not.

The example used in the video is Dylan, a passionate missionary who raised her goal of $500 monthly support in 10 days. Dylan used interesting and passionate videos, well thought out content posts, and give-away incentives to reach a completely new audience with her ministry and need for monthly support — all within the context of safety on Facebook.

If you are interested in launching your own Facebook campaign, follow the information on the video and include the following:

1. Correct Timing: One thing we didn’t mention in the video is when to launch your Facebook campaign. The best time to launch is when you have raised approximately 75-85% of your budget. Facebook is a great tool, however it should not replace the face-to-face appointment as the number one way to raise up your financial partnership team. Nothing can take the place of being eyeball-to-eyeball / face-to-face when raising your finances. A Facebook campaign should be used to expand your contact list and/or used as more of a “last push” tool.

2. Make sure you have time in your schedule during your Facebook campaign. This should be a no-brainer, but just in case… If you have 15 people posting on their Facebook walls for 10 days, and you are supposed to be providing all of the content, videos, give-aways, etc for those 15 people – you will be busy. You will be busy not only keeping up with your 15 friends posting for you, but you will be busy keeping up with all of the people who like or comment on your friends’ posts. Thus make sure the 10 days you pick are good in your personal schedule. Do not fall behind during this time. Remain on top of the posts and give your 15 the information they need every single day to make your Facebook campaign successful.

Below are a couple of more thoughts and tips on Facebook, provided by social-media / branding genius for AGWM Mobilization – Ericka Pasquale. (also the creator and brain behind the video above!)

10 Tips for using FB as a Missionary

1. Connect, like, share, and continuously be active.

2. When connecting with pastors, consider private messaging them. Do so for introductions or even to scheduling meetings.

3. Post pictures, not just text.

4. Tag and engage your audience in your posts.

5. Promote services or engagements in order to invite others to attend in and around the area.

6. Post prayer requests.

7. Comment on financial team’s personal pages to let them know you are thinking about them. Private message your financial partners as well to find out how they are doing.

8. Post videos (short and quick update videos).

9. Encourage other missionaries to share your posts. Follow other missionaries and ministries and share their posts. Be engaged.

10. Create a conversation on posts utilizing the tag feature.  Generate a dialogue

5 Reasons Why Facebook is Effective in Maintaining and Building Your Financial Partnership Team.

1. It’s the Largest Free Country in the World. Facebook was founded in 2004, and just over 10 years later it is now the largest country in the world. With more people on Facebook then the entire population of China it is the most used free resource for communication. Anyone with internet access and email address can sign up for a Facebook account.

2. Engaged Users. According to Zephoria Internet Marketing Solutions: 890 million people login to their Facebook accounts every single day, and currently Facebook is growing at a rapid rate. 5 new profiles are created every single second. With over 300 million photos uploaded every day this show us that users are engaged. Why not engage with you and do something productive for the kingdom of God? This statistic also shows us that there are a lot of photos competing for users’ attention. So you when using Facebook, you need to target your posts strategically.

3. It is Global. In Europe alone there are over 230 million Facebook users. Facebook is a world wide phenomenon. And as I think upon my role as a marketing and brand lead for Assemblies of God World Missions, I am truly believe there are people in those 890 million daily users who would love to be apart of what God is doing around the world… they just might not have had the opportunity yet. Facebook could be that opportunity.

4. It helps Maintain Soild Relationships.  If I give a missionary a one time donation because I saw that missionary at my church, and then we become Facebook “friends” – then I have the opportunity to easily follow all the amazing things they are doing in ministry. When that missionary chooses to launch a fundraiser on Facebook, it is likely that I will be willing to switch from a one-time-gift to a monthly committed financial supporter. Why? Because that missionary and I are connected. Because I have been following what they are doing and where they are going. And here’s the main point: As a potential financial supporter I am going to invest in what I know, and Facebook makes it very easy to get to know someone.

5. Pastors Like Interacting On Facebook. Recent studies we have done at Assemblies of God World Missions have found that our itinerating missionaries have the most success with initial contact to a pastor by merely by sending a private Facebook message. Pastors are 8 times more likely to respond to a Facebook private message then they are to return a phone call….8 times.   – Ericka

In closing, good luck and God bless you in your own Facebook Campaign. And please, let me (Jenn) know how they go for you by sending me an email or commenting here.

Special thanks to Ericka Pasquale’s brain for this post.