End of the Year Giving: The Facebook Campaign

During November and December try to focus on some good ways to reach out to individuals and utilize the best two giving months of the year.

If you are down the road in raising your finances enough (close to 80% raised) doing a Facebook campaign in the month of November or early December could be perfect in utilizing this window and helping you reach 100% (I DO NOT RECOMMEND FACEBOOK CAMPAIGNS BEFORE 80%).

You may have already read the previous post on this subject from last year: “How to Create a Successful Facebook Campaign and Other Glorious Facebook Information.”   

If not, let me give you a summary. A Facebook Campaign essentially is getting together a team of 10-15 people who post daily on their Facebook walls, on your behalf, for around 10 days. You create the campaign with video content, give-a-ways, graphics, and a monthly goal you would like to reach over the duration of the Facebook Campaign. The end result is reaching out to a wide audience that may not have ever heard about you or your ministry any other way – and may be really eager to support someone in the ministry field.

If this is something that interests you, watch the videos below for more information and then read the very important tips:


Here are key things to keep in mind as you develop your Facebook campaign and develop any new relationships that come from it:

1. It is VERY IMPORTANT while doing your FB campaign to stay abreast on all likes and comments that come to you campaigners pages. Check them every day, more than once a day. Return comments with Private Messages (PM) and likes with PM when it feels appropriate. It is your job to connect further with the people responding, and if they have commented or liked but haven’t given, chances are with a personal message from you they may.

2. It is also VERY IMPORTANT to create great graphics and videos. No half-way doing this thing or results will be minimal. With a little work, the results will be fantastic.

3. it is VERY IMPORTANT to create a reasonable goal. (see video)

4. It is VERY IMPORTANT to follow up with your new financial partners after the Facebook campaign. Never let someone give to you without trying to get to know them. Attrition rates for someone giving to you on a monthly basis that you don’t know are statistically low – so beat that by building a relationship with your new financial partners. Do this by emailing them, calling them, Facebook messaging them. Whatever you do, ask them questions about themselves. Of course don’t overwhelm them – make them feel safe as they probably don’t know you well. Use common sense. Think about what would make you feel connected if you were in their shoes.

5. Think about creating a Facebook secret group with your campaigners and some prayer partners in the group. In that group you can post your posts for the campaigners every day. There should be around 15-20 campaigners and perhaps somewhere around 10-15 prayer partners in this group. (Your prayer partners will probably catch a burden and start funding you monthly if they aren’t already on your team)

6. It is VERY IMPORTANT that you communicate well with your campaigners from the very beginning. Tell them your goal and how many days, and communicate that you want them posting every day. ALSO VERY IMPORTANT to find out how they can best receive the post information from you. Some people post on Facebook from their phones – so a text may be better. Some people may do better with you giving them content in an email. Some may remember just fine by only getting it through your secret group. Find out what works best for them so they don’t miss a post. Make it easy for them.

I hope these tips help you create a solid Facebook campaign with new financial partners that you minister to along the way!


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