Asking for Referrals and Increases – Minus the Scary

~ Jenn Fortner ~ Leave a comment

Let’s be honest. Asking for referrals feels awkward. Asking for increases often feels awkward too. As they raise support, most ministry workers either avoid these conversations altogether or white-knuckle their way through them, hoping it doesn’t damage the relationship.

But I’d like to offer a reframe that changes everything: asking for referrals and increases isn’t a transaction. It’s a natural extension of the relationship you’ve already built.

Let’s start with referrals.

The Golden Rule of Referrals

Before you think about how to ask someone for a referral, think about how you’d want to be asked. Would you want a cold email? A form letter? And….would you respond by giving someone your trusted friend’s contact information? Maybe…but probably not. You’d want someone who knows you to reach out personally, explain what they need, and make it easy for you to help — without putting you in an awkward position.

That’s exactly how your supporters feel. So start there.

Tip 1: Begin with your A+ supporters.

Before you blast out a newsletter or post anything publicly, go personal first. Think about your 10 to 15 closest, most engaged supporters — the ones who truly care about your ministry and your life. Reach out to them the way that makes most sense for your relationship: in person, by phone, over text, or via email. Always lean into the most relational option available.

When you reach out, lead with a prayer ask. Tell them where you are in your journey — maybe you’re seeking new connections, or you’re at a certain percentage of your goal and need to expand your network. Ask them to sincerely begin praying with you for open doors. Then thank them genuinely for their ongoing support. And finally, ask if they know anyone — a church, an individual, a small group — who might be interested in hearing about your ministry.

That’s it. Prayer, gratitude, and one honest ask. Aim to connect with at least 10 to 15 people this way before you move on to anything broader.

Tip 2: Follow up with a referral-specific newsletter.

Once you’ve done your personal outreach, it’s time to cast a wider net. Write a short, focused e-blast — not your regular ministry update, but one specifically dedicated to your need for referrals. Use the same three-part formula: ask for prayer, thank your team, and make the ask. Keep it warm and short, and give people an easy way to respond.

Tip 3: Have a plan for when referrals come in.

When someone gives you a name, your first step is to find out what your connector is comfortable with. Do they want to make the introduction themselves? Are they okay with you reaching out directly? Don’t assume.

If you’re going to reach out on your own, draft the message first and share it with your connector before you send anything. This does two things: it gives them a chance to add helpful context, and it makes them feel confident vouching for you because they know exactly what you’re going to say.

Tip 4: Ask for referrals at face-to-face appointments.

After you’ve made your support ask and heard someone’s response, the way you close the appointment matters just as much as the ask itself. Before you wrap up, do a few things: clarify their giving intentions, set expectations around follow-up, and share your funding timeline so they understand why timing matters. Then — gently, like planting a seed — ask if they know anyone who’d love to hear more about your work – individuals, small groups, or churches.

Now let’s talk about increases.

Asking long-time supporters to give more can feel presumptuous. But if you approach it with the right timing, the right words, and a little organization, it becomes one of the most natural conversations you’ll have.

Timing matters more than you think.

For my organization’s field missionaries, asking for increases once per itineration cycle — roughly every four years — is completely reasonable. For stateside workers, once every two to three years is appropriate. The key is to follow your organization’s guidelines and what your leadership promotes. Ask too often, and you erode trust. Wait too long, and you leave real funding on the table.

Organization tip: My organization has templated emails to give to field workers as they begin a new fundraising cycle, or yearly, to promote asking for increases when appropriate. The template emails are given in a suite that offer templates for field workers for individuals, another one for churches, and another one for lapsed financial partners. It also includes an attachment from our executive director with our branded letterhead.

Get organized before you start.

When you are local and are starting a new support raising season, my advice is to begin not by asking everyone. Start with your longest-tenured, most faithful supporters — the people who have been giving consistently for years, not those who came on board in the last twelve months. And start these conversations at the very beginning of your itineration cycle, while you’re already in the rhythm of personal appointments.

How you ask is everything.

Lead with deep, genuine gratitude. The thank-you should feel like the main event, with the ask woven in gently at the close. When you meet, spend most of your time celebrating ministry wins from your last cycle. Make the appointment about your relationship and your shared mission.

Before you meet with someone, do the math. Calculate what a 5% or 10% increase from your current supporters would mean for your total support. Then tell them. It makes the ask concrete — and it shows them that even a small adjustment makes a real difference.

Then, as you’re closing, say something like:

“Your partnership has meant so much over the years. As we head into this next season, we want to say thank you for your continued partnership with us. We also are arriving at a budget increase in this season – and if your interested in increasing – let us know. We know that if everyone who currently gives X% more, we’d be at X% raised. Either way – we are just so grateful for you and your partnership!

A few reminders for both asks

Whatever you’re asking for — a referral or an increase — lead with relationship. Your supporters are partners in your mission, not just names on a LOG chart, and how you treat them in these moments communicates that more clearly than anything else.

The ask is not the scary part. The relationship you’ve already built is what makes it possible. When you honor your supporters with personal, prayerful communication, asking for referrals and increases stops feeling like a risk — and starts feeling like what it actually is: an invitation to go deeper in partnership together.

*If you would like the information above in another way, I’ve also created a one sheet that explains asks for increases and referrals that I’m using for an upcoming conference!

Asking for Referrals & Increases Minus the Scary – Jenn Fortner Assemblies of God World Missions (AGWM)
Reframe the ask: Requesting referrals and increases isn’t a risky transaction — it’s a natural extension of relationship. Lead with genuine connection.
👥  ASKING FOR REFERRALS

The Golden Rule of Referrals: Ask the way you’d want to be asked — personally and relationally.

Tip 1: Start with Your A+ Supporters

  • Reach out personally — in person, phone, text, or email based on your relationship. Always lean into the most relational approach first.
  • Lead with a prayer ask: share where you are in your journey (seeking new connections, at X% raised, etc.) and invite them to pray with you for open doors.
  • Thank them sincerely for their continued support, interest, and care for your ministry.
  • Ask if they know of any churches, individuals, or small groups who would be interested in hearing from you and what you’re doing.

Aim for at least 10–15 A+ supporters before moving on to broader communication.

Tip 2: Follow Up with a Referral Newsletter

  • After personal outreach is complete, send a focused e-blast dedicated to referrals — not a general ministry update.
  • Keep it short and warm. The goal is a specific, heartfelt ask, not a full newsletter.
  • Use the same three-part formula: Prayer ask + Heartfelt thank you + Referral request.
  • Give readers an easy, accessible way to respond — a reply email, a link, a phone number. Remove every barrier.

Tip 3: What to Do When You Receive a Referral

  • First, find out what your connector is most comfortable with — do they want to introduce you personally, or are they okay with you reaching out directly?
  • Have a clear, organized plan ready for how you’ll make contact once you have a name.
  • If you plan to reach out yourself, draft your text or email first and share it with your connector. They may have helpful context — and will feel more confident vouching for you when they know what you’re going to say.

Tip 4: Referral Asks at Face-to-Face Appointments

After you’ve made your support ask and heard their response, how you close the appointment matters just as much. A strong close includes:

  • Clarifying giving intentions — how much they’d like to give and when they’d like to start.
  • Setting follow-up expectations — if they’re still deciding, agree together on when you’ll follow up and how.
  • Sharing your funding timeline — a short-term goal helps potential partners understand the urgency and why their commitment timing matters.
  • Gently planting a referral seed — after expectations are set, ask if they know of any small groups, churches, or individuals who’d love to hear more about your work.
  • Asking for prayer — invite them to carry you in prayer through this season of itineration.
📈  ASKING FOR INCREASES (FROM EXISTING SUPPORTERS)

Asking for increases comes down to three things: timing, verbiage, and organization. Get these right and the conversation becomes much easier.

⏰  Timing For field missionaries (AGWM): once per itineration cycle, approximately every 4 years, is reasonable.For stateside workers: once every 2–3 years is appropriate.Always follow your organization’s guidelines and what your leadership promotes.Asking too frequently erodes trust; asking too rarely leaves funding on the table.📂  Organization Start with your longest-tenured, most faithful givers — not those who came on board within the past year.Begin your increase asks at the very start of your itineration cycle, while you’re already in the rhythm of personal appointments.Make each ask as personal and face-to-face as possible.

🗣️  Verbiage: How You Ask Matters

  • Hold it loosely — lead with deep gratitude. The thank you should feel like the main event, with the ask woven in gently at the close.
  • Do the math for them: calculate what a 5% or 10% increase from your current supporters would mean for your total support. Share that number. It makes the ask concrete and compelling.
  • Schedule a personal appointment. Spend most of your time celebrating ministry wins from your last cycle. Make the meeting about your relationship and your shared mission — then close with the increase ask.
  • Give them time to pray about it. Don’t pressure for an immediate answer — set a follow-up, just as you would with a new appointment.
Sample closing language: “Your partnership has meant so much over the years. As I head into this next season, I’m prayerfully asking my supporters to consider increasing their monthly gift. Would you prayerfully consider going from $X to $Y? I know that if everyone gave X% more, I’d be at 100% raised. (**or whatever you come up with based on your math!**) I’d love to pray with you about it and follow up in a couple of weeks.”
✔️  QUICK REMINDERS FOR BOTH ASKS
Do This Lead with relationship, not need.Pray with and for your supporters — always.Be specific: amounts, timelines, and follow-up dates.Celebrate your supporters as partners in the mission, not just donors.Follow up consistently and warmly — persistence is not pressure when done with care.Avoid This Asking for referrals or increases cold — without a relational context.Treating the ask as the goal — the relationship is the goal.Mass emails as a substitute for personal outreach.Asking for increases from supporters who have given for less than a year.Leaving conversations without a clear next step or follow-up plan.
The ask is not the scary part — the relationship you’ve built makes it possible. When you honor your supporters with personal, prayerful communication, asking for referrals and increases becomes a natural next step in a long partnership.
Financial Partnership Development  •  Assemblies of God World Missions  •  Jenn Fortner

Funded & Sent Podcast

~ Jenn Fortner ~ Leave a comment

I’m so excited to announce to you a brand new podcast for anyone support raising: Funded & Sent

Funded & Sent is a podcast specifically designed to walk ministry leaders and staff through the support raising process. It’s hosted by myself (Jenn Fortner) and my colleague and long time support raising coach Josh Sears, and each episode breaks down an aspect of support raising practically and provides proven strategies for building a healthy support team. We talk about everything from creating your contact list to having effective appointments with individuals and pastors. 


The podcast can be listened to from start to finish (beginning with Episode 1 at the bottom of your podcast feed) or you can pick and choose topics based on where you need guidance, help, and fresh ideas. The goal is equip ministry workers that are new to the process, feeling stuck, or needing a refresher as they begin a new season of raising support — and to prepare each worker to be funded and sent into the calling God has placed on their life! 

As I type this, we are working on outlines for at least 3 episodes dedicated to all things support raising with churches, including interviews with 2 amazing pastors who are going to share insight on how to best reach out to churches, what makes pastors excited and what makes them pause when it comes to ministry leaders support raising – and more. But for now, the first 8 episodes are up and ready to go! We are excited about what this podcast will be and resourcing more christian ministers to full support! If you like it, please give it a review and let us know! – JF

Maximize Year End Giving in 2025

~ Jenn Fortner ~ Leave a comment

We are now on the backhalf of 2025! That means its time to talk Year End Giving.

I say this every year – but November and December are statistically the best two months of the year for giving. In fact, around 17-30% of ALL GIVING in the United States occurs in the month of December alone. Here are a few more interesting statistics from from Giving USA 2025:

The Annual Report on Philanthropy for the Year 2024 report that individuals, bequests, foundations and corporations gave an estimated $592.50 billion to U.S. charities in 2024. Total giving grew 6.3% in current dollars (3.3% when adjusted for inflation).

In October and early November, it’s great to focus one’s efforts on face to face appointments. If you can, kick it into overdrive and set goals for more appointments and initial contacts than usual! Why? Well, typically speaking it’s one of the easiest times of year to schedule appointments. Summer is over and people are into routine, school is back, people are checking their calendars and not overwhelmed with plans. After Thanksgiving is when things should shift from business as usual face to face appointments to Year End Giving mode. Toward the holidays there are additional touches you can create to show your existing team you care as well as generate some excitement and cash gifts. (see below for the ideas!)

October is also an excellent month of the year to reach out to churches. If you wait to reach out to a pastor/church until November or December, you may have a bit of a tougher time until January due to the church’s busy holiday schedule.

Lastly, consider creating a specific goal for all of your Year End Giving and try a multichannel approach that all work together to support that specific goal. Maybe you want to raise $3,000 for your language learning costs, get $200 in new monthly support, or reach 75% funded. Just make sure it is reasonable and attainable – and that you are pushing it across multiple platforms and channels in your communication.

With all of that being said, here’s a break down on some specific ideas for your Year End Giving strategy.

1. GIVING TUESDAY

Giving Tuesday, which occurs the Tuesday after Thanksgiving, is a day for non-profits and others raising funds to solicit donations. It is a GREAT DAY to post something online asking friends and family to give. Giving Tuesday donations has risen 143% in the last 7 years.

Consider posting videos multiple times before Giving Tuesday to promote the day. Create a specific goal you have in mind and perhaps a line item in your budget that makes sense for giving. (For instance, a goal of $3,000 for plane tickets or language learning costs) The day of Giving Tuesday, promote it throughout the day in multiple places – newsletter, Facebook wall or hidden group, (other people’s Facebook walls with their permission!), various social media stories and spaces as you are able, text threads, etc.

Try to come up with some things that set your ask apart. Can you get your kids involved with a give away of their artwork? Can you as a business or maybe an existing partner for a matching fund? Can you have a team of people promote it on their Facebook walls and social media? (Make sure to always comply with your needs due to sensitivity!)

2. NOVEMBER NEWSLETTER

Send out a regular newsletter at the beginning of November, even if you have done one recently.

  • Keep it to 1 page – be brief.
  • Keep it ministry focused with specific stories.
  • Use it to promote any social media events, crowd-funding efforts such as HopeGives or Giving Tuesday efforts you will be doing.
  • Say a very hearty thank you!
  • Don’t do any asks on this newsletter.

3. CHRISTMAS CARD / YEAR END LETTER

Do Christmas cards along with a year end letter sometime before December 31st (think about sticking it in the mail the day after Thanksgiving). I think it’s a good idea in some circumstances (see below for more on this) to bundle these two and stick them in the mail together, the card of course being Christmasy with the year end letter inside. Send these out to your existing financial and prayer partner list.

Include the following components:

  • Merry Christmas greeting.
  • Express your authentic thankfulness for your support team. Emphasize and focus your letter on the impact your partners are having.
  • Percentage update of where you are at raising your funds.
  • A gift-wrappy-Christmasy-wonderful-snowy graphic that has your organization’s giving website / ways to give. Canva is great for this if you don’t know what you are doing! Or see if you can run it through AI!
  • An actual ask in the letter for finances (yep, this is the only time of year I say go for it on a letter!). Consider making it about one story of a life changed or need.
  • Try to stay away from “I” language and use “we” language instead. Example: “I need $500 more in monthly support” to “In order to keep this ministry to the United School in South Africa and impact people like Miles, we are looking for $500 more in monthly support.” Answer the question “What difference will this make in someone’s life?”
  • Do a nice handwritten PS.

Tips for year end letter:

  • Switch this up from a regular newsletter. Use a slightly different template than a regular newsletter and make it more like a letter.
  • Don’t send an ask year end letter to anyone who recently started giving, just gave one time recently, or just increased their giving. (probably within the past 6 months). Just send them Christmas cards instead. You don’t want to overwhelm them with too many asks.
  • Consider creating a different version of your year end letter to those who haven’t started giving yet or didn’t give when asked. Change particulars as needed for the audience.
    • Perhaps for people who have said that they can’t give- give them a soft opportunity to give. Change the thankfulness for being on your support team and instead thank them for their prayers and involvement in your life.
    • For those you haven’t yet met with, change the particulars to reflect your desire to meet with them soon and thank them for the involvement in your life. You may want to include a soft ask but not as bold as to those you send it to who you’ve already met with.
  • Snail mail your year end letter.
  • Keep it to 1 page make it look really nice!

4. SMALL GIFTS

Send your members of your partnership team small gifts. December is a great time of year to express your thankfulness to your support team. Go above and beyond that newsletter!

5. FACEBOOK CAMPAIGN

A well crafted, intentional, relational Facebook Campaign (or other social media outlet) can be helpful during these months of giving. Consider creating a Facebook Campaign in October, November, or December if you haven’t done one recently. Here are. afew things to keep in mind as you craft yours:

A wonderful time to start a campaign is around or on Giving Tuesday!

Keep in mind, this is advisable only if you have gotten far enough in your financial partnership (75-80%) to start one.

GET SILLY. (this applies to Giving Tuesdays as well!) Shave a head if you reach your goal! Do a weird dance! Eat something weird! Write a song! Don’t discount the lure of silly rewards. Here’s a screen shot of a worker who jumped into freezing waters on the last day of their Campaign (they reached their goal of $1,000 in monthly support in 10 days):

6. EMAIL AFTER CHRISTMAS

Send out an email on December 29th or 30th. Include the following:

  • Greeting of Happy New Year for your partners
  • Remind them of your ministry as they execute their giving.
  • Use that christmasy-graphic and update it to be new-years-y with a clickable link on giving online.
  • Don’t include a formal ask. Just thank yous’ and the graphic on how to give online.

7. HOPE GIVES

If you haven’t checked out HopeGives yet or a equivalent of a crowd-funding resource – do it! I could see a HopeGives campaign being helpful to come alongside of a Giving Tuesday ask, a Facebook Campaign (as the landing page / link), or even as a QR Code landing spot on your printed newsletter or other pieces. (Again, keep in mind your security needs based on your location)

OTHER TIPS:

  • Stay consistent with your goals and shoot for a multi-channel approach. The secret sauce for creating a successful year end strategy is all about sequence. What does that mean? Essentially, sequence is you creating a goal and using that message/goal consistently to create a multi-channel integrated approach. Your goal should be consistent across any blogs or websites, social media, email, and written mail.
  • Have your strategy in place and communication pieces written BEFORE November.
  • Sequence maximizes the return on your effort and time investment. Stay consistent.
  • Try to get a hook when creating your goals. Maybe an image, theme, tagline, story.
  • Try to be eye-catching. Be compelling.
  • Less is more. The fewer words the better. Keep videos as short, fun, and informative as possible.
  • Don’t send a year end letter to anyone who just started giving, gave a special gift, or increased their giving in the last six months. Just send them a Christmas card.
  • Customize two different letters: one for on-going financial partners, one for non-givers.
  • In your wording, focus on the partner. Example: “There is hope, and that hope is you.” Talk about how your partners make the world better with their gift: “You gave 50 kids the gift of Jesus last year with your donation, and now you can do more.” The partner and the partnership between you becomes the hero of this story. Acknowledge their important role in your mission.
  • Get creative! These aren’t the only ways to utilize this season, just some ideas I’ve seen work very well.
  • Don’t let your partners only hear “asks” from you. Be sure you stay on top of personal communication. The routine newsletter that arrives in early November will be helpful – 1 page with pictures, ministry focused with specific stories. But get beyond that and reach out in micro relational ways to your team.

How to Engage Pastors with Email: Tips and Samples

~ Jenn Fortner ~ 1 Comment

In a recent survey to a segment of Assemblies of God pastors, we found out that 80% of pastors we surveyed preferred getting an email as their first contact with a new missionary.

That being said, here are several samples that may help in sending emails to pastors for potential connection. Notice these emails are all brief, provide ample contact information, and include something like a pastors packet or one-sheet for the pastor’s further reference.

A few tips with emails:

  1. If they don’t write back within a week, follow up with a quick email. It can say something like this:
    • “Hey Pastor Pete, I’m writing in reference to the email that I sent last week. I don’t mean to bug you, but I didn’t know if it got lost in the shuffle or if you saw it. Hope you are having a great week and would love to hear from you if you get a moment to respond! Thank you Pastor!” (include the previous email below as reference)
  2. If they don’t respond via email, call their office or administrator.
  3. If they don’t respond via email or the first phone call to the office, try calling again. (and additional times spaced out)
  4. Try sending a snail-mailed pastors packet and then calling again / emailing again.
  5. Keep all emails short, sweet and to the point. If you want to share ministry details, do so in an attached one-sheet.
  6. Stay away from any impression that makes you come across as entitled to hear back from the pastor.
  7. Feel free to include QR codes or links to your signature at the bottom with more information – like a Link.tree or Epistle newsletter feed.

TO A PASTOR YOU HAVE NOT MET

Hi Pastor Greg,

My name is Jenn Fortner and I am a newly approved Missionary Associate with the Southern Missouri District. I am going overseas for a two year assignment to Estonia with Assemblies of God World Missions on a Live Dead team. 

We haven’t had the chance to connect yet but I am emailing to ask if perhaps we could. I would love to buy you a cup of coffee or come and bring one to you at your office. I wouldn’t take too much of your time — but could we somehow connect further and see if there are any ways I could serve your church and share more about missions? 

Thank you for taking the time to read and I so appreciate you and 1st Assembly. I’m attaching a quick one-sheet that gives a bit more information about me and the ministry in Estonia, including a brief reference from my home church pastor at Solid Rock in Springfield, MO.  

THANK YOU!

Jenn Fortner

Missionary Associate to Estonia

Linktree link

Giving.ag.org/ACCOUNT number

417 619 1111

fortnerjenn@eurasiaregion.com

(ONE SHEET ATTACHED!)

Hi Pastor Will and Missions Board members,

My name is Jenn Fortner. I am a newly approved (and excited!) Missionary Associate to Estonia. I would love to connect with you and your church further about Estonia and the Assemblies of God ministry that I am endeavoring to be a part of. Could we schedule a time to connect further? Whatever works best for you I will find a way to work into my schedule – whether thats Zoom, coffee, or me coming to your office with coffee. Thanks for taking the time to consider! Attached I have a quick one-sheet that gives a bit more information about myself and the ministry in Estonia. I so appreciate you and 1st Assembly of God.

Sincerely, 

Jenn Fortner

Missionary Associate to Estonia

Linktree link

Giving.ag.org/ACCOUNT number

417 619 2430

fortnerjenn@eurasiaregion.com

(ONE SHEET ATTACHED)

TO A PASTOR YOU JUST MET

Hi Pastor Pete!

It was so good meeting you at the recent District Council in April. To remind you – my name is Jenn Fortner and I am a Missionary Associate to Estonia for a two year term with Assemblies of God World Missions. Thanks for taking the time to connect further and being willing to set something up. I am writing for that reason! Could we find a time to connect further in the next couple of weeks? I would be happy to travel to your office and buy you a cup of coffee, Zoom, or even just speak over the phone. I don’t want to take up too much of your time but would love to share with you some details on Estonia and see if there are any opportunities to serve your church and connect further. 

Thanks for taking the time Pastor Pete. I look forward to hearing from you!

Sincerely,

Jenn Fortner

Missionary Associate to Estonia

Linktree link

Giving.ag.org/ACCOUNT number

417 619 6455

fortnerjenn@eurasiaregion.com

Mastering Texts for Face-to-Face Appointments

~ Jenn Fortner ~ 1 Comment

Texting vs. Phone calls for face to face appointments — if you have been reading my blog on support raising or listening to me teach on support raising over the years — guess what? My thoughts have changed! I still maintain that asking for an appointment via phone is superior to asking via text message as it promotes relationship, and any time the word “finances” is read in a text it comes across like a billboard, at times drawing people away from responding. But a big fat caveat to that is this –texting to ask for an appointment totally makes more sense in a lot of situations. I have come to experience that there is nuance involved and we simply have to account for it. Also, text messaging for appointments with individuals needs a certain degree of finesse to pull off and come across relationally minded. With that in mind – here are some helpful sample texts for face to face appointments!

WARNING LABEL TO THE SAMPLE TEXTS FIRST

  1. First off, an important distinction to be made here – THESE ARE TEXT MESSAGES…NOT social media direct messages (DMs). Yes, there is a difference and yes, it does matter. 
  1. DMs are never going to be as warm as a text message and 1,000% less warm than a phone call. (Pause here and think back to any times you have had people solicit you on FB Messenger en mass for donations. If you have ever had that done to you, you know it’s definitely not relational.)  If you don’t have someone’s phone number, DM and ask them for their contact info, but don’t DM any of these samples below.

***Here’s a sample asking for number and contact information on DM: 

“Hi Christy! Hey, how is Adam doing?? Heard he had a tough fall and have been keeping him in my prayers. I hope he is on the mend. Wanted to ask — could I get your contact info? Phone number, Email address, and mailing address? Zach and I are about to embark on a ministry journey and grabbing contact information. Thanks Christy.” 

  1. Don’t give too much information when sending a text message asking for a face to face appointment. Try to be as brief as possible while still giving needed information. Remember, you are asking for a face to face appointment, not for them to join your team. You do not want to make an ask in written form or have your face to face meeting over text. Save the details for the appointment. It’s easy to make this mistake and not realize you are doing it, and then all of the sudden you are asking someone for financial partnership in a text. OOOPS. (that’s not a good thing) 
  1. It’s important to realize that there is a hierarchy of relationship when it comes to asking for appointments. Doing so over the phone or even in person is much warmer and relational than in a text. If you’re struggling with how to ask for an appointment – move down this list and start as high as you can!
    • Hierarchy of warmth and relationship in asking for Face to Face Appointments:
      1. In person
      2. Phone call / Phone call + invitation letter first == these options are always best! 
      3. Invitation letter + Text message
      4. Text message
      5. Email
      6. DM
  2. NUANCE details. Just a few things to remember!
    • If you are reaching out to a boomer or a millennial for support — try calling! They will likely see it as more relational. You can always move into texting them if they don’t answer the phone after trying a few times.
    • If you are reaching out to a peer whom you text often – go ahead and text.
    • If you are reaching out to a person you haven’t spoken to in awhile, try sending an invitation letter first and then texting.
    • If you are trying to reach a pastor/church– this is a different process all together! Go to the search bar and type in “pastor” and you’ll find a lot of articles on the subject.

TEXT SAMPLES

TEXT SAMPLE 1:

“Hey Pete! Do you have time for a quick 2-3 minute phone call?”

(**Always my preferred option for a text message. Use the text to lead to the phone call. If they don’t answer you in a text, you still have the ability to call them later that evening or even the next day – just don’t wait too long. You can also try texting again.) 

TEXT SAMPLE 2: (*No invitation letter prior)

“Hey Taylor. Beau turned 1 years old?!?! WWHUUTT? Its curious to me how time can move so fast. Congrats and I hope this year has been truly wonderful.. Hey – I don’t know if you’ve heard, but Zach and I are heading to Estonia to be workers with Assemblies of God World Missions. We are pumped. If you have no idea what I’m talking about: HA! 🤗 I would like to fill you in!!  We are working on building up our financial and prayer partnership team and have to get to 100% before we can go to Estonia. I know you have been a major influence in my life and would love to connect about joining some aspect of our partnership team. Could we potentially grab coffee sometime this week or next? I’d love to chat with you more before we move, tell you what we are doing, and see if it’s a good fit for you to join some aspect of our team – whether thats prayer, finances, or getting our newsletter and communication pieces regularly. Let me know either way — and no pressure. We so appreciate and love you guys!

TEXT SAMPLE 3:  (*Invitation letter prior)

Hi Rosie! Its been a minute. How are you guys? Hope you are doing well and congrats again on Emmerson’s graduation. 💓  Hey question — Zach and I would love to share with you guys about our move and ministry in Estonia, as well as invite you to partner with us, whether that be through prayer or finances or just staying in touch with our newsletter/communication pieces. We are here until January 4th, so you just let me know when would be best and if you are available / interested. Much love to you guys!!❤️❤️”

TEXT SAMPLE 4: (*Invitation letter prior)

““Hey Sam! Jenn Fortner here – hope you are doing well. I know it’s been a long time since the 1st Assembly days. I hope you all have been well. Hey – Zach and I are in the process of moving to Jordan for a 2 year term (probably longer) as workers overseas. We are spending time before we go building up our team of partners – comprised of those who are praying, giving, or possibly both. You and Jacob came to mind when we were thinking of people we would love to pray with us. Would you be available for coffee sometime in the next couple of weeks? My treat. I’d love to sit down and share details as well as just get a chance to catch up before we go. Thoughts?ing that Dustin is well.”

NOTES

**One of these sample texts mentions “no pressure”. I left this phrase in because that can be helpful in some circumstances. I personally wouldn’t over-use anything that completely gets them out of considering financial support as an important option. I hear phrases from workers all the time like “prayer is more important” or saying during an appointment “consider support and pray about it” or “if you don’t want to it’s no big deal” — which are misleading statements and not always helpful. True, prayer is important but the best prayer partner is typically the one who is giving (Matthew 6:21). True you want someone to consider partnering but don’t throw that phrase into an appointment when now is the time to make the big ask, and they have been prompted to consider prior to your appointment. And finally, plainly said it’s not true that if they don’t want to support it’s not a big deal — even though we should hold yeses and no’s loosely in our hearts — it is a big deal if they join your team! Think through these phrases giving people outs carefully, and don’t overuse them. 


I hope this post and samples are helpful! – JF

Balancing Monthly Support and Project Funds

~ Jenn Fortner ~ Leave a comment

Raising support for your monthly budget and being in need of project funds can be… well, daunting. Like trying to bake two pies at once BUUUTTT they are both filled with different stuff and one takes more time than another to bake and you have curious hangry toddlers in the room and possibly a husband that wants to lick the bowl because thats just what he just…does. Wait….just me? Where did we go there? Anyway, you get it. Doable, but you might lose a little sanity in the process. But take heart: you are not alone. Many have baked those pies, fumbled through it, learned a few lessons, and somehow came out peachy with actual monthly support and project funding. (Miracles do happen. And now I’m hungry)

If you’re trying to figure out how to ask for both without sounding like a human GoFundMe campaign, this one’s for you.

1. Get Clear on the Ask: Monthly vs. Project Funds

Monthly = the messenger / people
Project = the pathway

The Gospel requires flesh and blood. The work of ministry—especially in hard-to-reach places—demands presence and proximity. Project funds can build a building, but monthly support puts a missionary in that building.

In most circumstances I think it’s a good idea to keep your main ask for MONTHLY SUPPORT when you approach churches. Generally speaking monthly support is harder to get, and keeping the main thing the main thing will help you know where to start and focus. When you speak about your need – share that your biggest need is monthly support and share your heart and passion for those you are serving. Let that guide you. Then, when that is made known, tell the pastor how you want to minister – which is the project. And from there, you can pull out a business proposal (short with bullet points of specific dollar needs) and let the pastor know of that need as well.

When churches hesitate to support missionaries monthly but are eager to fund projects, there’s often a disconnect—not a lack of generosity, but a lack of understanding. It’s up to us to bridge that gap with grace and clarity, and perhaps quality print pieces or other materials that break down the specifics.

2. How to Reach Out to Pastors

Every pastor is a little different in the ways they prefer to be reached out to. There is one clear winner – at least according to this survey that was just started while I am fresh typing this post – and that is email. I still believe how to reach out to a pastor varies due to numerous factors. In some districts/ church cultures – Old-fashioned phone calls work best to initially reach a pastor. I suggest if you try to reach a pastor via phone and they don’t answer, After phone follow up with a short but nicely made email packet. (Key phrase: not a novel. Keep it simple and informative). In other districts beginning with a mailed pastors packet and then following up with a phone call may make the most sense. It could also be that what works for one church does not work for another. Stay flexible and tweak your strategy of reaching out to new churches / pastors based on your experience and what you find works best in your area.

3. Touch Points Galore (aka Holy Persistence)

We’re talking 15+ touches per church. Sometimes that’s what it takes. Stay persistent without being overbearing. Never be demanding or carry entitlement in the process. Serve and love and expect that these pastors and churches are busy shepherding their flock.

4. Start with an ask for a coffee

“I’m in the area—can I drop by for 5 minutes?”

You don’t need a service every time. You need connection. And coffee. Always coffee.

5. Heart Then (Get Down to) Buisness

Consider getting a business coach to help you develop your overall plan if you haven’t already done so. Tighten up any loose ends of how any project you may be pioneering may start and be comprised of, your costs, infrastructure, etc. (honestly, I’m not the expert here — but business planners / coaches can be!) – and then be ready to be flexible. Have a plan, and make it well thought out. BUT don’t be so tied to it in your pitch that everything goes wrong if the business morphs over time. Lead with your heart — then hand them the spreadsheet.

What’s at the heart of your business plan / project?!?! You. Your calling. Your why. Your passion. Again, we ask first for monthly support and then follow with the business (mostly). The heart of why you are there should lead you, then you can provide the details.

5. Handling the “We Only Do Projects” Response Like a Pro

Cool. We get it. Some churches just give project funds.

If you don’t have a project you are trying to fund immediately, here’s a potential response:

“Awesome! Thank you! If you give to project funds and are interested – here are 3 holes we need plugged in order to stay long term in X ministry / country. (gives fancy sheet that includes some of the following:)

  • THIS THING AT THIS COST (Language learning classes?)
  • THIS OTHER THING AT THIS OTHER COST (beds for hostel!)
  • THIS LITTLE THINGY AT A SMALLER COST (a laptop! a desk! kids something or other)
  • THIS HUGE THING WITH A LARGE COST (tuition for kids school? cost of an administrative assistant that is local)

If you do have a project you are trying to fund, respond by giving them a sheet with #5 (heart then business!).

No matter your response, when you share, I’ll say it again – share your heart – and not with your financial need plastered so in front of it that they can’t see your passion. Hopefully, they become kingdom-ly invested while informed. And some of those project-givers? Ended up giving monthly later on. Go figure.

Remind them gently and remind your own heart: Presence matters. Proximity matters. And projects are the pathway and are great too.

6. Use organization tools like Donor Elf

Some of the workers I train use Donor Elf while in a season of itineration because:

  • It’s connected to a large amount of ministries
  • It pings you when someone’s giving lapses
  • It saves your sanity 🙂

Pro tip: Add every contact. Take notes. If you have a spouse split the workload with your spouse. Do support raising work with roommates or others on your team also raising support. High-five each other often.

In Summary:

  • Make a business plan. Know it but flex with it.
  • Make monthly support your first goal, then share your project fund needs
  • Lead with your heart and passion, not your plan
  • Email people. Maybe call people. (I know, terrifying.) Or call people than email. Or email and then call. Or snail mail and then call. But probably emailing and calling is in there somewhere.
  • Be well thought out in what you need. Use bullet points and specifics.
  • Let pastors into your story.
  • Drink coffee.
  • Eat the pies (? I don’t know if that works here but I’m keeping it)
  • Repeat.

You’ve got this. Go raise support like a boss. I mean baker.

Effective Strategies for Raising Support While Overseas

~ Jenn Fortner ~ Leave a comment

How to Raise Support While Still on the Field

Raising support while actively serving overseas can feel daunting. How can we raise support relationally while being separated by time zones and ocean water? The good news is—with the right strategies, it can absolutely work. Whether you’re far away on assignment or involved in full-time ministry locally, these tips can help you strengthen your support base and grow your network with confidence.

Top Tips for Raising Support While Overseas

Here are some key strategies to help you stay well-supported, even while you’re serving on the field:

1. Ask Existing Supporters For An Increase

One of the simplest and most effective ways to raise additional support is by asking current supporters for a small increase—typically 5–10%—as long as they haven’t made an adjustment recently. A personalized message (likely emailed) that acknowledges their ongoing commitment with a hearty amount of thanks and explains the current need can open the door to increased giving. It’s a strategic first step that often yields results without the need to expand your network right away.

Keep in mind, these asks are best if you haven’t requested an increase recently or asked them for support within the last 6–12 months. This approach is mainly intended for churches and individuals who have supported you for over a year.

Here’s a quick email template you can take and make your own:

Subject: Hello from Sweden + Support Update

Hi Pastor Ed,

I’m writing from Sweden! I hope all is going well there. I wanted to pop in quickly and share a few updates with you.

First off, thank you to you and 1st Assembly for continually supporting Zach and me as we’ve moved through various assignments in Sweden over the past six years. You all make what we do in CITY/MINISTRY possible, and we couldn’t do it without our team. We love and value you and are so thankful for your ongoing partnership.

Second, I wanted to let you know that we have plans to extend our term another year (🥳), and we’re reaching out to our existing partnership team to ask for prayer and support in this effort. We’re needing about $1,000 in additional monthly support and $12,000 in special gifts to make the extension happen.

If you know of any other churches or pastors who might be open to connecting with us, please let us know. And if 1st Assembly feels led to increase or give a special gift, we’d love to hear from you.

Just to give perspective—if every church on our team increased their monthly support by 10%, we’d already be halfway to our goal!

As always, thank you so much. We’ll continue to keep you posted via newsletters and social media. We’re attaching our most recent update below.

We’d also love to hear what’s happening at 1st Assembly. Stay in touch!

Many blessings,
Jenn (and Zach) Fortner
jfortner@eurasia
Sloane and Merrick

Giving #: ________
Sign up for Prayer Alerts: link__
[Attached Newsletter]

2. Use a Multichannel Approach

This is just a general tip that may come in handy as you think through ways to push out information on your financial need. Using multiple communication channels—newsletters, social media, phone calls, texts, videos, and Zoom—is key to effective support raising – period. Different people prefer different types of communication, so using a mix helps you reach a broader audience in ways that resonate with them. A multichannel approach increases the chances that your message will be seen, remembered, and acted on. So, if you are putting a goal of $1,000 increase in monthly support as you present your need in newsletters also use the same messaging in any social media (that you can based on security), phone calls or text messages (to existing partners telling them of your need), Zoom, emails, etc. I suggest starting with a great graphic and concise copy that you can sprinkle into all of your. communication pieces. Then, text or call or email your existing partners and let them know of your need (this may coincide with asking for increases – or point 1.)

3. Stay Connected and Communicative

As you grow into your role as someone who lives off of financial support, communication with your existing partnership team should become part of your regular lifestyle—not just something you do when you’re actively raising support.

While group updates are important, nothing replaces personal connection. Reach out to key supporters via direct emails, texts, phone calls, or Zoom. Just because you’re overseas doesn’t mean you can’t maintain meaningful relationships. These touchpoints deepen relationships and create opportunities for further engagement and support.

There are tons of great tools out there for staying in touch, especially when itineration time is limited. Use them to check in, express appreciation, and ask for small increases when appropriate.

Need ideas? Check out:
10 Easy Ways to Personally Connect With Financial Partners Without Taking Too Much Time

4. Expired Credit Cards

If a financial partner’s giving stops suddenly, don’t assume they’ve pulled their support. Often, the issue is something as simple as an expired credit card. A quick, friendly message to check in can resolve the issue quickly.

If you don’t follow up, you may unknowingly leave money on the table. Many partners are grateful for the reminder and are happy to update their info once they know there’s a problem.

Here’s a sample template from another worker you may use as you communicate with anyone who has lapsed on their giving:

We pray you are doing well!

I spent some time today catching up on our financial stuff and it looks like the last time you gave was on 8/20/24. Are you wanting to continue giving each month, or are you needing to adjust your monthly commitment? 🙂

(If you didn’t realize your giving stopped, the most common issues are either your card on file expired or you had a “deadline” for your giving from when you originally signed up to give.) If either of these were the reason your giving stopped, let us know and we can help walk you through how to restart your giving.

Regardless of if you’re able to keep giving, we are so thankful for your financial sacrifice thus far. Please let us know what you plan to do so we can keep our financial records up to date!☺️

We love you and are praying for you!

C&C

5. While on Assignment, Make It a Ministry Team Effort

Support raising doesn’t have to be a solo act. Creating intentional time with your ministry team—or even just a roommate or fellow worker—to work on support together can be a game-changer.

Set up a “support raising work party.” Think: cookies, coffee, laptops, thank-you notes, postcards, and good vibes. Working alongside others helps make the task less overwhelming and more enjoyable. (Bonus points if you take time to pray for your supporters as a group.)

Whether it’s writing updates, reaching out to lapsed supporters, or brainstorming fresh ideas, doing it in community builds momentum, accountability, and encouragement.

6. Try a Facebook / Social Media Campaign

You may try in your multichannel approach to existing partners to do a social media campaign. This would include coming up with a specific goal (10 partners at $50 a month), creating a great graphic, creating posts, and getting together a team of campaigners who can post on their walls on your behalf – spreading your need farther than you could get on your own. This is a bit of an older post that explains the basics in more detail.

What’s Next? Action Steps to Try

Feeling inspired? Keep in mind, creating a concrete goal and thinking through your overall strategy before jumping in may be helpful – but here are some simple things you can do to begin!

  • Draft an email template to use when a financial partner’s giving stops—having it ready will save you time.
  • Post a heartfelt “just because” thank-you to your support team on social media or via your newsletter or text.
  • Take 10 minutes this week to pray intentionally for a segment of your supporters, then send them a message letting them know. (then, see if you can repeat that every month)
  • Schedule with your ministry team on assignment (or a roommate or anyone you know who is also on financial support!) a regular team session focused on prayer and partnership development.
  • Personally connect with your supporters in a different way than you have before—maybe even by postcard!
  • Host a Zoom webinar from the field to share updates and answer questions to your existing partnership team. Record it and share it widely (as you are able to based on security)
  • Draft an email to send to pastors and then another to send to individuals supporting you asking for an increase. Don’t forget to include in the email the ask of referrals as well!
  • Start thinking through who may help you do a social media campaign, keeping in mind your need for security!

What To Do If A Financial Partner Stops Giving

~ Jenn Fortner ~ 1 Comment

This post was originally done in 2020, and wanted to freshen it up! – JF

What happens if you are months into your assignment and you notice that the support of one of your financial partners has come to a screeching halt? Would contacting them be awkward? How would you word such a conversation? Here are some tips on how to deal when giving drops off:

  • If someone’s support drops off, try to deal with it relatively quickly. Don’t wait 4 or 5 months (or yikes…even longer) to reach out. I think waiting until the second month is okay, but I probably wouldn’t go beyond that if you can help it.
  • If someone stops their giving don’t assume that they don’t want to give any more. It could likely be a credit card expiration situation.
  • If someone’s support drops off contact that financial partner! Personally I would use email or phone call to connect, and I would stay away from less personal spaces like Facebook Messenger or text. Here’s a sample email or phone conversation:
    • “Hey Paul! Hope you are doing well! Things here are going great as we continue building the school. We’ve made some huge progress within the past two months and it’s built up morale in the midst of some national unrest at times. It’s also lead to a lot of really great ministry moments recently that I’ll be sharing more in depth in my newsletter coming up next week. Excited to share more! How are you all doing ? Everything ok with you and your family? Would love to hear more. // I want to reach out because I noticed in May that your monthly support did not come in. I’m wondering if that is a credit card issue / expiration or if there are other circumstances? Let me know if you could either way. I would love to be praying if you have any specific prayer requests and thank you for the continued support in ministry, it has and does mean more than words can say. I’ll be attaching instructions to the bottom of this email if indeed it is a credit card change. Thank you Paul!” (*include giving information, instructions on credit card changes that are extremely user friendly, and your contact information)
  • If they don’t happen to answer, don’t give up, try to reach out in another way. And/or if you are emailing and don’t get a response, wait a week or so and pop in with a quick email that says something like “Hey Paul, just checking in. Did you happen to get the email I sent you on a couple of weeks ago in the beginning of June?”
  • If they answer back and let you know it’s a credit card expiration, I would respond by providing them again with the needed information to make the change. Do as much of the work as you possibly can for them, and make it AS SIMPLE AS POSSIBLE for them to complete the task.
  • If they answer that they won’t be continuing and their financial abilities have changed say something along the lines of:
    • “Hey Paul, thanks for letting me know about the situation that lead to a pause on the giving. It truly helps me. Thank you so much as well for your giving over X amount of time, words cannot say enough how grateful I am. If it’s okay I would love to touch base with you later on down the road and see if jumping back on would make sense after the challenges you are facing pass – and will be praying for you in the midst of it. I’m sure it’s a challenging time and I’m so sorry you have to walk through that (*or whatever helpful language works here based on relationship and challenge they are facing*). I’ll continue sending newsletters and thank you for your continued prayers. If you would like to not get those any longer let me know and I can take you off the list. Again, appreciate you and your family and will stay in touch.” 
    • If you send this back to them set yourself a calendar reminder to email or text them in a month or two just to simply check in and ask how they are doing. There should be no other agenda for that touch point unless they initiate it. Tell them you have been praying for them (and indeed – pray for them!) and let them know you were thinking of them.
  • Just as a reminder, stay relational with your partnership team! According to Bill Dillon’s statistics in his book People Raising, 66% of people stop giving because they don’t think that you care about them or their giving. Don’t be that worker that goes off to their assignment and forgets the team beyond you and behind you that makes it possible! If that is the case, you will likely have people drop off.

Year End Letter Example

~ Jenn Fortner ~ Leave a comment

Hi! I’m back for a part two to my recent post on Year End Giving! (If you haven’t read the first post yet, check it out before reading ahead!)

So for this post, I want to supply you with an example of a Year End Letter. Year End Letters can vary based off of how long you have been raising your support. If you have been raising support for awhile, it may look like segmenting your Year End Letter in to multiple audiences. One letter may be more geared toward those who have recently given, and those who you have had a hard time reaching throughout the support raising process thus far. If you are brand new, it may not contain an ask so much as just a friendly year end update letting them know that you are in a support raising season. For more tips on this, I’ll refer you back again to the most recent post on Year End Giving. Here’s the example! And thank you so much to the worker who supplied it.

Year End Giving 2024

~ Jenn Fortner ~ 1 Comment

2024 is coming to a close and it’s time to talk about your Year End Giving strategy.

I say this every year – but November and December are statistically the best two months of the year for giving. In fact, around 17-30% of ALL GIVING in the United States occurs in the month of December alone. Here are a few more interesting statistics from 2022 (sources: tithe.ly, M+R Benchmark):

  • Monthly giving has gone up by 11%
  • Nonprofits raised 3.1 billion on Giving Tuesday in 2022 (I have yet to find the 2023!)
  • Around 11% of charitable giving happens on the last 3 days of the year.
  • Around 46.2% of nonprofits start their year end giving campaigns in November.

Maybe you aren’t singing the Jingle Bell Rock just yet but here are some things to think about ahead of time to get your strategy in place NOW.

First off, in October, and early November, it’s great to focus one’s efforts on face to face appointments. If you can, kick it into overdrive and set goals for more appointments and initial contacts than usual! Why? Well, typically speaking it’s one of the easiest times of year to schedule appointments. Summer is over and people are into routine, school is back, people are checking their calendars and not overwhelmed with plans. After Thanksgiving is when things should shift from business as usual face to face appointments to Year End Giving mode. Toward the holidays there are additional touches you can create to show your existing team you care as well as generate some excitement and cash gifts. (see below for the ideas!)

Thirdly, October is an excellent month of the year to reach out to churches. If you wait to reach out to a pastor/church until November or December, you may have a bit of a tougher time until January due to the church’s busy holiday schedule.

Lastly, consider creating a specific goal for all of your Year End Giving and try a multichannel approach that all work together to support that specific goal. Maybe you want to raise $3,000 for your language learning costs, get $200 in new monthly support, or reach 75% funded. Just make sure it is reasonable and attainable.

With all of that being said, here’s a break down on some specific ideas for your Year End Giving strategy.

1. GIVING TUESDAY

Giving Tuesday, which occurs the Tuesday after Thanksgiving, is a day for non-profits and others raising funds to solicit donations. It is a GREAT DAY to post something online asking friends and family to give. Giving Tuesday donations has risen 143% in the last 7 years.

The first example below is from a family who was going to a sensitive location. For Giving Tuesday they set a specific goal of $1,000 to go to pre-school and language learning. They promoted throughout the day (and prior!) by posting multiple times it on their Secret Facebook Group, which was comprised of people who were already a part of their team either in prayer and/or finances. They also created a post prior to Giving Tuesday on their regular Facebook page, asking if anyone was interested in hearing more about their journey. Then they added those interested parties to their Hidden Facebook Group so that they could see the posts. BRILLIANT.

Do you want to know if they made their goal? Screen shots of their posts and progress are below. For security purposes I am not sharing the totality of their ADORABLE video, however, I did write down their script and have it below. It’s a great example of how you can raise over $1,000 in cash in ONE SINGLE DAY with a little bit of effort and excitement. By the way, the Smiths were EXCELLENT at face to face appointments and had a solid team in place by the time Giving Tuesday came. You may think Giving Tuesday wouldn’t work for an already established team…but see below for the results!

The second example is a couple who did a matching goal for Giving Tuesday. Spoiler: it went great! See the results just below.

VIDEO SCREEN SHOTS:

VIDEO SCRIPT:

Jason: “Hi guys, we are the Smith family. This is baby Justin, my wife Sara, and I’m Jason. Justin just turned 1 year old yesterday (all: YAY!) We hope you had a wonderful Thanksgiving!”

Sara: “After Black Friday, Small Business Saturday, and Cyber Monday if there is anything left in your bank account today is what is called “Giving Tuesday”. It’s an opportunity to bless people who are in the process of raising money. Many of you know that we are moving to X in the spring and we have been in the process of raising our monthly budget. But we also have to raise a cash budget up front. We are asking our friends and family on Facebook to consider giving us a cash gift of $25. Our goal is to raise $500 for Justin’s school and $500 for our language learning training for a total of $1,000 in just 1 DAY! You can give towards Justin’s school which will give him the opportunity to learn language, learn the culture, and make friends. Or today you could choose to give to our language training which will give us the opportunity to learn X and connect with people in their language.”

Jason: “Now it’s super easy to give, all you have to do is click the link and it will take you straight to the page where you can give. Then if you would send us a Facebook Message telling us which of these two things you gave towards – that way we can keep a running tally. Otherwise we won’t know for a couple of days, and that’s way less exciting.”

Sara: “Thank you friends for your generosity we appreciate you more than words can say.”

Both: “Happy Giving Tuesday!”

*funny bloopers with Justin and family at the end

*graphics displayed on video about link with arrows, Giving Tuesday, and Thank You. 

*fun music in the background – light and airy. 

POSTS:

Giving Tuesday 1

EXAMPLE 2

2. NOVEMBER NEWSLETTER

Send out a regular newsletter at the beginning of November, even if you have done one recently.

  • Keep it to 1 page – be brief.
  • Keep it ministry focused with specific stories.
  • Use it to promote any Facebook Live or Giving Tuesday efforts you will be doing.
  • Say a very hearty thank you!
  • Don’t do any asks on this newsletter.

3. CHRISTMAS CARD / YEAR END LETTER

Do Christmas cards along with a year end letter sometime before December 31st (think about sticking it in the mail the day after Thanksgiving). I think it’s a good idea in some circumstances (see below for more on this) to bundle these two and stick them in the mail together, the card of course being Christmasy with the year end letter inside. Send these out to your existing financial and prayer partner list.

Include the following components:

  • Merry Christmas greeting.
  • Express your authentic thankfulness for your support team. Emphasize and focus your letter on the impact your partners are having.
  • Percentage update of where you are at raising your funds.
  • A gift-wrappy-Christmasy-wonderful-snowy graphic that has your organization’s giving website / ways to give. Canva is great for this if you don’t know what you are doing!
  • An actual ask in the letter for finances (yep, this is the only time of year I say go for it on a letter!). Consider making it about one story of a life changed or need.
  • Try to stay away from “I” language and use “we” language instead. Example: “I need $500 more in monthly support” to “In order to keep this ministry to the United School in South Africa and impact people like Miles, we are looking for $500 more in monthly support.” Answer the question “What difference will this make in someone’s life?”
  • Do a nice handwritten PS.

Tips for year end letter:

  • Switch this up from a regular newsletter. Use a slightly different template than a regular newsletter and make it more like a letter.
  • Don’t send an ask year end letter to anyone who recently started giving, just gave one time recently, or just increased their giving. (probably within the past 6 months). Just send them Christmas cards instead. You don’t want to overwhelm them with too many asks.
  • Consider creating a different version of your year end letter to those who haven’t started giving yet or didn’t give when asked. Change particulars as needed for the audience.
    • Perhaps for people who have said that they can’t give- give them a soft opportunity to give. Change the thankfulness for being on your support team and instead thank them for their prayers and involvement in your life.
    • For those you haven’t yet met with, change the particulars to reflect your desire to meet with them soon and thank them for the involvement in your life. You may want to include a soft ask but not as bold as to those you send it to who you’ve already met with.
  • Snail mail your year end letter.
  • Keep it to 1 page make it look really nice!

4. SMALL GIFTS

Send your members of your partnership team small gifts. December is a great time of year to express your thankfulness to your support team. Go above and beyond that newsletter!

5. FACEBOOK CAMPAIGN

A well crafted, intentional, relational Facebook Campaign (or other social media outlet) can be helpful during these months of giving. Consider creating a Facebook Campaign in October, November, or December if you haven’t done one recently. Here are. afew things to keep in mind as you craft yours:

A wonderful time to start a campaign is around or on Giving Tuesday!

Keep in mind, this is advisable only if you have gotten far enough in your financial partnership (75-80%) to start one.

GET SILLY. (this applies to Giving Tuesdays as well!) Shave a head if you reach your goal! Do a weird dance! Eat something weird! Write a song! Don’t discount the lure of silly rewards. Here’s a screen shot of a worker who jumped into freezing waters on the last day of their Campaign (they reached their goal of $1,000 in monthly support in 10 days):

The below screen shots are from a Year End Facebook Campaign that incorporated Giving Tuesday and shows you ways their campaigners changed the wording of the copy to make it unique to them.

6. EMAIL AFTER CHRISTMAS

Send out an email on December 29th or 30th. Include the following:

  • Greeting of Happy New Year for your partners
  • Remind them of your ministry as they execute their giving.
  • Use that christmasy-graphic and update it to be new-years-y with a clickable link on giving online.
  • Don’t include a formal ask. Just thank yous’ and the graphic on how to give online.

OTHER TIPS:

  • Stay consistent with your goals and shoot for a multi-channel approach. The secret sauce for creating a successful year end strategy is all about sequence. What does that mean? Essentially, sequence is you creating a goal and using that message/goal consistently to create a multi-channel integrated approach. Your goal should be consistent across any blogs or websites, social media, email, and written mail.
  • Have your strategy in place and communication pieces written BEFORE November.
  • Sequence maximizes the return on your effort and time investment. Stay consistent.
  • Try to get a hook when creating your goals. Maybe an image, theme, tagline, story.
  • Try to be eye-catching. Be compelling.
  • Less is more. The fewer words the better. Keep videos as short, fun, and informative as possible.
  • Don’t send a year end letter to anyone who just started giving, gave a special gift, or increased their giving in the last six months. Just send them a Christmas card.
  • Customize two different letters: one for on-going financial partners, one for non-givers.
  • In your wording, focus on the partner. Example: “There is hope, and that hope is you.” Talk about how your partners make the world better with their gift: “You gave 50 kids the gift of Jesus last year with your donation, and now you can do more.” The partner and the partnership between you becomes the hero of this story. Acknowledge their important role in your mission.
  • Get creative! These aren’t the only ways to utilize this season, just some ideas I’ve seen work very well.
  • Don’t let your partners only hear “asks” from you. Be sure you stay on top of personal communication. The routine newsletter that arrives in early November will be helpful – 1 page with pictures, ministry focused with specific stories. But get beyond that and reach out in micro relational ways to your team.