Video: How to Launch a Successful Facebook Campaign

screen shot facebook campaign vid

I have been sharing for a couple of years now how effective a well-executed Facebook Campaign can be. The idea started from the Assemblies of God Mobilization department to utilize the power social media can have in expanding one’s network. And man we have seen the idea spread and grow over the years!

We (Assemblies of God Mobilization + myself) decided the older videos on the Facebook Campaign needed a bit of a face lift as we have learned a few things in the past two years. Thus, here’s a new video for you!

For those of you who don’t know what what a Facebook Campaign is, let me explain. In one sentence – essentially it is a campaign for monthly or cash support on Facebook set to a specific amount of time and a specific goal. Of course, you’ll grab the big picture by watching the video above.

To be clear, I am against asking for funds on Facebook or any other type of social media in most any other context (besides maybe a short video on Giving Tuesday or for a End of Year Campaign). I believe the absolute best way to ask for monthly financial partnership is via personal face-to-face appointments. I also do not believe the Facebook Campaign to be the end-all-be-all in support raising. However, I have seen it be very useful. Those whom I have coached who launch well executed Facebook Campaigns (after they have reached at least 75% of their support goal and built up healthy teams) have seen some pretty awesome success. Some workers I’ve coached have raised as much as $1,000 in monthly support. Others have raised $10,000 in cash from doing a Campaign. For most campaigns I see, a typical amount to raise is around $300-400 in monthly support or around $700-$1,000 in one time cash gifts.

If you are interested in launching your own Facebook campaign, follow the information on the video. To go along with the video, here are a few things I find important to emphasize:

1. It is VERY IMPORTANT while doing your FB campaign to stay abreast on all likes and comments that come to you campaigners pages. Check them every day and more than once a day. Return comments with Private Messages (PM) and likes with PM when it feels appropriate. It is your job to connect further with the people responding, and if they have commented or liked but haven’t given, chances are with a personal message from you they may.
2. Create great graphics and videos. No half-way doing this thing or results will be minimal. With a little work, the results will be fantastic.
3. Create a reasonable goal. (see video)
4. Follow up with your new financial partners after the Facebook campaign. Never let someone start giving to you without trying to get to know them. Attrition rates for someone giving to you on a monthly basis that you don’t know at all are statistically low – so beat that by building a relationship with your new financial partners. Do this by emailing them, calling them, Facebook messaging them. Whatever you do, ask them questions about themselves. Of course don’t overwhelm them – make them feel safe as they probably don’t know you well. Use common sense. Think about what would make you feel connected if you were in their shoes.
5. Think about creating a Facebook Secret group with your campaigners and some prayer partners in the group. In that group you can post your posts for the campaigners every day. There should be around 15-20 campaigners and perhaps somewhere around 10-15 prayer partners in this group. (Your prayer partners will probably catch a burden and start funding you monthly if they aren’t already on your team 🙂 Sometimes asking around on FB on your secret group or in your newsletter prior to see if anyone wants to be a part will help give you a few extra campaigners as well posting on your behalf. Make sure you make your campaigner team full of people with various levels and places of connection. See if you can get a few people of influence to be on your campaign team as well.
6. Go above and beyond in your communication with with your campaigners from the very beginning. Tell them your goal and how many days for the campaign, and communicate that you want them posting every day. ALSO VERY IMPORTANT to find out how they can best receive the post information from you. Some people post on Facebook from their phones – so a text may be better. Some people may do better with you giving them content in an email. Some may remember just fine by only getting it through your secret group. Find out what works best for them so they don’t miss a post. Make it easy for them!
7. Encourage your campaigners to change the wording of their posts if they want to to make it personal to them / their audience. Just give them guidelines and make sure they stick to security rules and use your graphic. You may want to feed them the wording for the first couple of days and then encourage them to create their own with the content you’d like posted.

I hope this video and post helps. As we come up into Giving Tuesday and End of the Year Giving, it may be a perfect time to launch your campaign (if your around 80% raised of course!). Go for it – I think you’ll find some success in creating your own! – JF

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What Is Your End Of The Year Strategy?

Did you know that last year 31% of ALL GIVING in the States occurred in the month of December? Or to put it this way, did you know that 12% of giving occurred in the last three days of the year?

That’s right. 12% all in 3 days.

Did you know that twenty-five to thirty percent of ALL DONATIONS come in at the end of the year (November and December). Thus begs the question: Do you have a end of the year strategy for financial partnership development? If the answer is no, or you were even tempted to coast in November and December and simply eat Christmas cookies, Christmas shop, and watch Elf and/or the new Star Wars movie 6 times in one week… I plead with you to keep those percentages in mind and reach higher. Why? Because people are going to give – and they want to give to someone they know. Thus you may want to figure out how that giving can be to you and your ministry cause.

Here are a couple of ideas for your year end strategy:

1. SEND OUT A REGULAR NEWSLETTER at the beginning of November, even if you have done one recently.

  • Keep it to 1 page – be brief.
  • Keep it ministry focused with specific stories.
  • Say thank you.
  • Don’t do any asks on this newsletter.

2. CREATE A CHRISTMAS / END OF YEAR LETTER Sometime before December 31st (think about sticking it in the mail the day after Thanksgiving) send out a end of year letter to your existing financial and prayer partner list.

Include the following components:

  • Merry Christmas greeting.
  • Express your authentic thankfulness for your support team. Emphasize and focus your letter on the impact your partners are having.
  • Percentage update of where you are at raising your funds.
  • A gift-wrappy-Christmasy-wonderful-snowy graphic that has your organization’s giving website / ways to give. (Make it pretty – I made the one below in 5 minutes using Canva.com)
  • An actual ask in the letter for finances (yep, this is the only time of year I say go for it on a letter!). Consider making it about one story of a life changed or need.
  • Do a nice handwritten PS.

Tips for end of year letter:

  • Switch this up from a regular newsletter. Use a slightly different template than a regular newsletter and maybe make it more like a letter.
  • Don’t send an ask end of year letter to anyone who recently (probavly within the past 2 months) started giving (or gave 1 time) or recently increased their giving. Maybe just send them Christmas cards instead. You don’t want to overwhelm them with too many asks.
  • Consider creating a different version of your end of year letter maybe those who haven’t started giving yet or didn’t give when asked. Change particulars as needed for the audience.
    • Perhaps for people who have said that they can’t give – give them a soft opportunity to give but change the thankfulness for being on your support team and instead thank them for their prayers and involvement in your life.
    • For those you haven’t yet met with, change the particulars to reflect your desire to meet with them soon and thank them for the involvement in your life. You may want to include a soft ask but not as bold as to those you send it to who you’ve already met with.
  • Snail mail your end of year letter.
  • Keep it to 1 page make it look really nice!

From the Montgomery family

3. HAVE AS MANY FACE-TO-FACE APPOINTMENTS AS POSSIBLE NOW. Are you are tempted to put the breaks on contacting individuals for face-to-face appointments? Particularly in November and December? Let me tell you, experience has taught me that it can be a GREAT time for face-to-face appointments. Don’t stop reaching out to connect with people over coffee and making the ask. Some tips:

  • Pay for their coffee.
  • Get a small gift for your potential financial partner and bring it to your appointment.
  • Try and set up the appointment sooner than later. If they cant meet before the end of the year, put something in the calendar for January. Allow a couple of extra weeks to put something on the calendar.
  • Make it about them when you meet as much as it is about you. Ask questions and get excited about who they are.
  • Send a thank you card within 48 hours after you meet – regardless of responses!
  • If you cannot reach someone toward the holidays, don’t sweat it. Try reaching out to them again in January.1-Gift-Wrap-Main

4. SEND YOUR FINANCIAL PARTNERS / PRAYER PARTNERS CHRISTMAS CARDS / SMALL GIFTS. December is a great time of year to express your thankfulness to your support team. Go above and beyond that newsletter! Either send a Christmas card after your newsletter or perhaps with it. Christmas cards should be handwritten and possibly include a small gift of thanks. It can go a long way in letting your financial partners know you care about them.

5. CREATE A FACEBOOK CAMPAIGN IN NOVEMBER OR DECEMBER. A well crafted, intentional, relational Facebook campaign can be helpful during these months of giving. Keep in mind, this is only if you have gotten far enough in your financial partnership (75-80%) to start one.

6. SEND OUT AN EMAIL ON DECEMBER 29th or 30th. Include the following.

  • Greeting of happy new year for your partners
  • Remind them of your ministry as they execute their giving.
  • Use that christmasy-graphic and update it to be new-years-y with a clickable link on giving online.
  • Don’t include a formal ask. Just thank yous and the graphic on how to give online.

7. DUST OFF YOUR CONTACT LIST AND TAKE ANOTHER LOOK AT IT. Now is a good time to go back to the beginning of your season of itineration. Dust off that old initial contact list and go through it with a fine comb. As you comb through it create a new list of those you were not able to get ahold of, those who have committed to give but haven’t started yet, and those you never asked because you got too scared (whhaaatt you say?! How did she know that?!), and those that you just simply have yet to ask. Take that list and get back to contacting them about joining your team. BONUS POINTS: As you go through your list text / email / Facebook message those that are highlighted to you and just say hi.

I hope you find these ideas helpful in building your strategy! – JF

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Develop Your End of The Year Strategy

Did you know that last year 31% of ALL GIVING occurred in the month of December? Or that 12% of giving occurred in the last three days of the year?
That’s right. 12% all in 3 days.full

Thus begs the question: Do you have a end of the year strategy for financial partnership development? If the answer is no, or you were even tempted to coast in December and only eat Christmas cookies, Christmas shop, and watch Elf and/or the new Star Wars movie 6 times in one week… I plead with you to keep those percentages in mind and reach higher.

12-adorable-funny-christmas-2013-gifs-to-share-enjoyHere is a couple of quick ideas for your year end strategy:

  1. CREATE A CHRISTMAS NEWSLETTER TO YOUR EXISTING PARTNERSHIP BASE. Sometime before December 31st (probably not on Christmas or Christmas Eve), send out a Christmas newsletter to your existing financial and prayer partner list. These should be people you have already communicated your ministry vision and details with. Make it short and sweet and include the following components:
    1. Merry Christmas greeting and express your authentic thankfulness for your support team.
    2. 3-5 bullet points of prayer requests.
    3. A percentage update of where you are at raising your finances.
    4. A gift-wrappy-Christmasy-wonderful-snowy graphic that is a clickable link to your organization’s giving website. (Make it pretty – I made this one in 5 minutes using Canva.comFrom the Montgomery family
  2. HAVE AS MANY FACE-TO-FACE APPOINTMENTS AS POSSIBLE and DON’T STOP SCHEDULING THEM NOW BECAUSE YOU THINK EVERYONE IS TOO BUSY. Are you are tempted to put the breaks on contacting individuals for face-to-face appointments in the month of December? Let me tell you, experience has taught me that it is a GREAT time for face-to-face appointments. Don’t stop reaching out to connect with people over coffee and making the ask. Some tips:
    1. Pay for their coffee.
    2. Get a small gift for your potential financial partner and bring it to your appointment.
    3. Try and set up the appointment sooner than later. If they cant meet before the end of the year, put something in the calendar for January. Allow a couple of extra weeks to put something on the calendar.
    4. Make it about them when you meet as much as it is about you. Ask questions and get excited about who they are.
    5. Send a thank you card after you meet with everyone!
    6. If you cannot reach someone now, don’t sweat it. Try reaching out to them again in January.
  3.  SEND YOUR FINANCIAL PARTNERS CHRISTMAS CARDS / SMALL GIFTS. Now is a great time of year to express your thankfulness to your support team. Send a Christmas card with a handwritten note and include a small gift of thanks. It can go a long way in letting your financial partners know you care about them.
  4. CREATE A FACEBOOK CAMPAIGN IN DECEMBER. A well crafted, intentional, relational Facebook campaign can be helpful during this month of giving. Click here to find out more how to craft your own successful Facebook campaign.
  5. DUST OFF YOUR CONTACT LIST AND TAKE ANOTHER LOOK AT IT. Now is a good time to go back to the beginning of your season of itineration. Dust off that old initial contact list and go through it with a fine comb. As you comb through it create a new list of those you were not able to get ahold of, those who have committed to give but haven’t started yet, and those you never asked because you got too scared (whhaaatt you say?! How did she know that?!), and those that you just simply have yet to ask. Take that list and get back to contacting them about joining your team. BONUS POINTS: As you go through your list text / email / Facebook message those that are highlighted to you and just say hi.

I hope you find these helpful. Whatever you end up doing for your end of the year strategy, make it as relational as possible.

Also, MERRY CHRISTMASTIME! I pray it is an amazing time of fellowship and family for you.

santa-claus-animated-gif-4

End of the Year Giving: The Facebook Campaign

During November and December try to focus on some good ways to reach out to individuals and utilize the best two giving months of the year.

If you are down the road in raising your finances enough (close to 80% raised) doing a Facebook campaign in the month of November or early December could be perfect in utilizing this window and helping you reach 100% (I DO NOT RECOMMEND FACEBOOK CAMPAIGNS BEFORE 80%).

You may have already read the previous post on this subject from last year: “How to Create a Successful Facebook Campaign and Other Glorious Facebook Information.”   

https://www.google.com/amp/s/jennfortner.com/2015/03/10/how-make-your-own-facebook-campaign-and-other-glorious-facebook-information/amp/?client=safari
If not, let me give you a summary. A Facebook Campaign essentially is getting together a team of 10-15 people who post daily on their Facebook walls, on your behalf, for around 10 days. You create the campaign with video content, give-a-ways, graphics, and a monthly goal you would like to reach over the duration of the Facebook Campaign. The end result is reaching out to a wide audience that may not have ever heard about you or your ministry any other way – and may be really eager to support someone in the ministry field.

If this is something that interests you, watch the videos below for more information and then read the very important tips:

 

Here are key things to keep in mind as you develop your Facebook campaign and develop any new relationships that come from it:

1. It is VERY IMPORTANT while doing your FB campaign to stay abreast on all likes and comments that come to you campaigners pages. Check them every day, more than once a day. Return comments with Private Messages (PM) and likes with PM when it feels appropriate. It is your job to connect further with the people responding, and if they have commented or liked but haven’t given, chances are with a personal message from you they may.

2. It is also VERY IMPORTANT to create great graphics and videos. No half-way doing this thing or results will be minimal. With a little work, the results will be fantastic.

3. it is VERY IMPORTANT to create a reasonable goal. (see video)

4. It is VERY IMPORTANT to follow up with your new financial partners after the Facebook campaign. Never let someone give to you without trying to get to know them. Attrition rates for someone giving to you on a monthly basis that you don’t know are statistically low – so beat that by building a relationship with your new financial partners. Do this by emailing them, calling them, Facebook messaging them. Whatever you do, ask them questions about themselves. Of course don’t overwhelm them – make them feel safe as they probably don’t know you well. Use common sense. Think about what would make you feel connected if you were in their shoes.

5. Think about creating a Facebook secret group with your campaigners and some prayer partners in the group. In that group you can post your posts for the campaigners every day. There should be around 15-20 campaigners and perhaps somewhere around 10-15 prayer partners in this group. (Your prayer partners will probably catch a burden and start funding you monthly if they aren’t already on your team)

6. It is VERY IMPORTANT that you communicate well with your campaigners from the very beginning. Tell them your goal and how many days, and communicate that you want them posting every day. ALSO VERY IMPORTANT to find out how they can best receive the post information from you. Some people post on Facebook from their phones – so a text may be better. Some people may do better with you giving them content in an email. Some may remember just fine by only getting it through your secret group. Find out what works best for them so they don’t miss a post. Make it easy for them.

I hope these tips help you create a solid Facebook campaign with new financial partners that you minister to along the way!

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DECEMBER: THE GIVING MONTH

Did you know that last year 31% of ALL GIVING occurred in the month of December? Did you know that 12% of giving occurred in the last three days of the year?

Thus begs the question: Do you have a end of the year strategy for financial partnership development? If the answer is no, or you were even tempted to coast this month and just eat Christmas cookies, Christmas shop, and watch Elf and/or the Star Wars: The Force Awakens movie 6 times in one week… I plead with you to keep those percentages in mind and reach higher. Here is a couple of quick ideas for your year end strategy:

  1. CREATE A GREAT CHRISTMAS NEWSLETTER TO YOUR EXISTING PARTNERSHIP BASE. Sometime before December 31st (probably not on Christmas or Christmas Eve), send out a Christmas newsletter to your existing financial and prayer partner list. These should be people you have already communicated your ministry vision and details with. Make it short and sweet and include the following components:
    1. Merry Christmas greeting and express your authentic thankfulness for your support team.
    2. 3-5 bullet points of prayer requests.
    3. A percentage update of where you are at raising your finances.
    4. A gift-wrappy-Christmasy-wonderful-snowy graphic that is a clickable link to your organization’s giving website. (Make it pretty – I made this one in 5 minutes using Canva.comFrom the Montgomery family
  2. HAVE FACE-TO-FACE APPOINTMENTS and DON’T STOP SCHEDULING THEM NOW BECAUSE YOU THINK EVERYONE IS TOO BUSY. Are you are tempted to put the breaks on contacting individuals for face-to-face appointments in the month of December? Let me tell you, experience has taught me that it is a GREAT time for face-to-face appointments. Don’t stop reaching out to connect with people over coffee and making the ask. Some tips:
    1. Pay for their coffee.
    2. Get a small gift for your potential financial partner and bring it to your appointment.
    3. Try and set up the appointment sooner than later. If they cant meet before the end of the year, put something in the calendar for January.
    4. Make it about them when you meet as much as it is about you. Ask questions and get excited about who they are.
    5. Send a thank you card after you meet with everyone!
    6. If you cannot reach someone now, don’t sweat it. Try reaching out to them again in January.
  3. SEND YOUR FINANCIAL PARTNERS CHRISTMAS CARDS / SMALL GIFTS. Now is a great time of year to express your thankfulness to your support team. Send a Christmas card with a handwritten note and include a small gift of thanks. It can go a long way in letting your financial partners know you care about them.
  4. CREATE A FACEBOOK CAMPAIGN IN DECEMBER. A well crafted, intentional, relational Facebook campaign can be helpful during this month of giving. Click here to find out more how to craft your own successful Facebook campaign.
  5. DUST OFF YOUR CONTACT LIST AND TAKE ANOTHER LOOK AT IT. Now is a good time to go back to the beginning of your season of itineration. Dust off that old initial contact list and go through it with a fine comb. As you comb through it create a new list of those you were not able to get ahold of, those who have committed to give but haven’t started yet, and those you never asked because you got too scared (whhaaatt you say?! How did she know that?!), and those that you just simply have yet to ask. Take that list and get back to contacting them about joining your team. BONUS POINTS: As you go through your list text / email / Facebook message those that are highlighted to you and just say hi.

I hope you find these helpful. Whatever you end up doing for your end of the year strategy, make it as relational as possible.

Also, MERRY CHRISTMASTIME! I pray it is an amazing time of fellowship and family for you.

tumblr_lw9vjaObwi1r7zaoqo1_500

End of the Year Giving Optimization

Did you know 10% of annual giving occurs on the last 3 days of the year, and on December 31st most online giving occurs between noon and 7 p.m (stats from http://www.durhamandcompany.com). Needless to say, it’s a good week to be asking people to join your financial partnership team. So, how can you use this information to your advantage? My first two ideas:

Get back to face-to-face appointments and develop a social media campaign. 

Face to Face Appointments: If you have procrastinated over the Christmas break in asking individuals to become involved in your team – now is the time to follow up or schedule some face-to-face appointments! Start fresh today and into the New Year in relationally building your team.

Social Media Campaign: Secondly, answer this question for me:

Are you fully utilizing social media?

You should be! Remember, on Dec 31st most online giving occurs between noon and 7pm and 10% of annual giving is happening NOW. Thus, a good appropriate post on a new Facebook page would be a great start!

Straight from the Assemblies of God World Missions Mobilization Department, here is a How-To on building a successful Facebook Campaign. Take a moment to watch and then apply a Facebook campaign in your own financial partnership development.

As you think about what steps you need to take into the New Year with financial partnership development – don’t make the mistake of replacing the face-to-face appointment with a social media campaign. However, learn how to utilize both to relationally build your team of financial and prayer partners.