PSA: We have about a month until turkeys get carved.
You know what that means?
Well, let me tell you! In the support raising world it means NOW is the time to LASER FOCUS on face to face appointments with individuals. I mean, sure, technically in my book it’s always time to laser focus on face to face appointments. However now it’s particularly more important than any other time of year. If you need some reasoning as to why, let me indulge you with two thoughts:
1. In general, families are very into their routines in school and work this time of year. Think about it from your own experience – is this generally a locked down time of year for you? Are you in a good routine with work or schooling? If it isn’t right now, is it just a curve ball outlier? Was this time of year a routine heavy one for you growing up?
Routine is good news for scheduling an appointment or reaching someone on the phone. According to Gallup – 55% of Americans go on trips in the summer.
According to one estimate by Travel Agent Central – 35% of American’s take a trip in the spring. Interesting. Those vacations taper off after September and typically the only traveling people are doing is during the holiday weeks.
2. As the Christmas season hits it can be more challenging to schedule appointments due to your personal schedule and the schedule of your potential partners. However, note that December is the best giving month of the year. Though people are feeling generous in December, time is more limited than usual. (Think Christmas shopping, special Christmas gatherings, school parties, lots of family. You get the idea. You know.) Thus, early to mid November is a great time for scheduling appointments before people’s calendars fill up.
Okay, pause for a MASSIVE CAVIAT HERE: Don’t hear me say you need to stop reaching for appointments in December! I think it’s actually VERY STRATEGIC to do so because people want to give in December. What I’m saying is it may be a teeny more challenging to lock something into the calendar immediately. If that happens, don’t be afraid to schedule something several weeks ahead for mid-January after schedules have cleared and the Christmas lights are off.
So everyone, my advice is to turn on the jets and drink a lot of pumpkin spice lattes in November over appointments. Okay? You’ll be glad you did.
Do you want more information on Year End Giving? Check out some great ideas on the post directly below this one!