Do Something Different, Use Sway

Have you ever heard of Sway? Sway is an App / web application that is about a year old and is a part of the Microsoft Office family of awesomeness.

It’s also free to use + simple, and I am in love with it. 

I wanted to dedicate a post to Sway because I think it can be a very effective (and outside-of-the-box) tool for anyone support raising. Below is a link of how I used it to present some basics on financial partnership development for an online class I taught:


Perhaps this makes you think, gee Jenn, that’s nice, but what are some practical ways I could use it in my support raising? Well, practical is practically my middle name – so I’ve thought about it and here is my list of ways to use Sway:

  1. Personal Stories. Connecting online with individual and church potential partners is a huge part of building your team. Use Sway to create something visually stimulating that immediately grabs people’s attention. I can see Sway helping you share your personal story and vision for ministry in some of the following ways (***always keep in mind – with all of these suggestions – to follow any security measures your sending organization  deems needed in developing content and sending out content):
    1. Put your Sway as a link in the signature of your emails.
    2. Email or Facebook pastors and potential support team members your Sway so they can read up a little of your passion and vision for ministry.
    3. Share your Sway on your Facebook group.
    4. Use Sway as a platform for a video. Instead of just watching your video – you could have it nicely displayed on your Sway with some text and background to enhance it even more.
    5. Put up your Sway on a tablet or computer for your display table for services, meetings, small groups, fundraising events, etc.
  2. Newsletters. Mailchimp is probably still the winner for electronic newsletters, but I wouldn’t hesitate to play around with Sway to see if one could create something of an archive of newsletters or something different from the norm.
  3. Reports. Infographics and interactive graphs are available on Sway and very simple to use. Here are some ways I can think of to use Sway for reports:
    1. Create a budget report with infographics and interactive graphs/charts to share with your support team or those on your potential support team who are asking for financial specifics.
    2. Create a landing page for your core prayer team. Include a video or other interactive material to get them excited about praying for your ministry (this could be prior to going to your field or while on your field).
  4. Presentations. If you have pictures or videos to share during your face-to-face appointments with potential financial partners, create a Sway to put them into one place. All you need is wifi or your phone to show the content.

Some advantages to using Sway:

  1. Downloading is not necessary. Sway is web and app based so no one will need  a certain software program to view your content.
  2. Sway comes with the ability to password protect the content and has various sharing preferences. For those of you going to sensitive areas, Sway comes with a little security. (however, as we all know nothing on the internet is wholly “secure”)
  3. Sway is great if you have a report, presentation, or personal story that needs to be updated on a regular basis. As it is web based, the person looking at your Sway won’t need to have the latest version sent to them, changes are automatically displayed for them.
  4. If creating a website seems daunting to you, you can create a simple one by using Sway. Fun!

If you have used Sway, please share with me how you used it for your work life or personal life! I would love to hear more examples of this tool.


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