Using Texting As a Tool In The Support Raising Process (re-post from SupportRaisingSolutions.org)

This post comes from the wonderful people of www.supportraisingsolutions.org and the brain of Aaron Babyar, a friend and fellow partnership development coach. (Have you ever read The God Ask? You should!) Aaron and I on numerous occasions have conversed on coaching, support raising, and how we can better train workers how to biblically support raise. We have dialogued specifically about texting vs. calling, and when I read this post on text messages to potential partners I was beyond thankful for the brilliant explanation that Aaron gives to how texting can be helpful and harmful in the support raising process. This is an issue I regularly see workers struggle with, so I felt it definitely needed reposting here at jennfortner.com. I love Aaron’s sample texts – I think they are great templates to use as you develop your own language on financial partnership. Thank you Aaron and the SupportRaisingSolutions.org team! – JF

Using Texting As A Tool In The Support Raising Process – from supportraisingsolutions.org/blog/

“Hey (potential ministry partner), I am excited about my new role with XYZ ministry! I’d love to get together with you soon to share my vision, budget goals, and how God is using this ministry to change lives. Could we maybe grab coffee next Thursday morning?”

You hit send on your well-crafted text and wait for their reply.

Crickets.

Although texting seems to be a preferred method of communication these days, the majority of successful support raisers I have spoken with tend to avoid using texts to set appointments because of a high failure rate. There are a number of reasons for this, including a reality that some people might see the word “finances” or “budget” and quickly dismiss your appointment request without ever replying. When trying to secure an appointment, it is more personal and interactive to do so verbally, whether over the phone or face-to-face. Filling your appointment calendar by shooting out some texts certainly sounds appealing, but unfortunately text messaging in this stage of support raising often doesn’t work so well. You could literally communicate this very message to someone verbally and likely get a better response than sending a text message using the exact same words!

A helpful exercise might be to think of all forms of communication as tools in your toolbox. Not every tool is going to be the best instrument for every job. For instance, it’s unlikely you will ever need a sledgehammer when repairing your computer (though you might feel like you want to use one sometimes)! But if you want to break up concrete, you will want that sledgehammer and not a rubber mallet. When trying to set up an initial appointment, texting seems to act like a sledgehammer being used on the wrong job; however, that doesn’t mean you should never use that tool. Here are at least 3 other occasions when texting might be the right tool for the job.

1. Setting up an “appointment request phone call”

I’ve had times when people simply don’t answer their phone or return calls despite two or three attempts at calling. Maybe I even left a short voicemail or two in which I didn’t mention money, but they still aren’t replying. At this point, my new go-to method is to send a short text like this: “Hey John, this is Aaron Babyar. Sorry I keep missing you. Is there a better time to talk later today? Or perhaps is now a good time to talk?” Some people respond by calling me immediately. Many others eventually reply, which jump starts further communication. Note that I ended my simple text with a question or two. That might be partially why some are compelled to finally respond.

2. Confirming the appointment

I like to send a statement message 12-24 hours before a planned get together. For instance, “Jeff, I’m looking forward to seeing you tomorrow morning at 9 a.m. at Kennedy Coffee.” This serves to help them remember our commitment to meet, and if perchance they have also scheduled something else during that time and accidentally forgotten about me, it also allows them time to rearrange their calendar. Meanwhile, it saves me from drinking coffee all alone, again, because I forgot to confirm…again!

3. Post-invitation follow up confirmation

When someone gives a “maybe” answer to potentially join my team, I’m careful to set a follow-up expectation during the meeting by saying something like, “Great. Sounds like we agree that we can follow up this Saturday. I will be praying for God to lead you and your husband as you process this potential partnership in the gospel.” Meanwhile I want to be praying for them, and I always send a recent newsletter as they are hopefully moving towards making a clearer decision.
Increasingly though, I have begun to send a text the day before our follow-up that looks something like this, “Sarah, thanks again for prayerfully considering joining my support team. We had discussed clarifying your decision by tomorrow. Let’s plan to touch base in the early afternoon.” I’ve had a variety of replies to statements like this: from people who have already decided “no” who text me their decision on the spot, to people who ask if we can wait one more day, to people who have already decided “yes” that respond, “Great. We are in for $150 a month. Talk to you tomorrow, and maybe you can tell us how to set that up.”

Sometimes, sending a text message is the perfect tool for the job. Be sure to know when to use it, when not to, and when to search through your toolbox for a different form of communication.

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10 Easy Ways To Connect With Financial Partners

 

Here’s a statistic that Bill Dillon, a guru in the support raising world and author of People Raising, has that I think you’ll find potent:

For every 100 people that stop supporting you:

66% of people stop giving because they think you don’t care about them

15% are unhappy with your organization

15% transfer their giving somewhere else

4% move away or die

Woah.

When I train missionaries on how to raise their support I tend to stay away from the word “fundraising” for many reasons, and when I really think about it — this statistic is at the heart of all of my reasons. Basically,  No one wants to invest in something that yields no return. If an individual gives a worker monthly support and feels as though the worker could care less about their giving, they will likely go somewhere else with their giving dollars.

And in my opinion, they should.

Ouch! Why you ask? Because the reason donors are investing in the Great Commission is because they are called to be a vital part of the Great Commission too. And if they are called to be a part of the Great Commission, why should they be made to feel as though their “vital part” is on the sidelines and forgotten?

I believe that one reason we forget to invest in the relationships we have with our financial partners is because we forget (or perhaps don’t have the paradigm) that they are as vital to the work that we are doing as we (as ministers) are. That being said, many christian workers on financial support struggle in the area of continually connecting with their financial partners even they have a high value for their relationships with them.

It makes sense. We are all busy. Ministers are typically very busy. I totally get it.

As much as I understand, I also believe it isn’t a valid excuse. There are so many easy ways to connect across continents in our world. As such, I would like to offer up 10 suggestions on how workers on financial support can continually, quickly, and easily connect with churches and individuals who financially invest in the kingdom work they are doing.

10 Ways to Connect

1. The Quarterly Newsletter

Here’s a no-brainer: Send your newsletters. You should do a minimum of four a year. Keep them short and talk way more about ministry than personal things. Include pictures of active ministry (no vacation spots).

2. Short Email or Letter

When you get on the field, pick 10-15 financial partners each month and email them a QUICK and SHORT personal hello/touch base. For example:

“Hi Sally, just wanted to touch base with you and see how you have been doing. You and Chuck are on our prayer list for this month and we are wondering if you have any updates or requests? Things here are going wonderful. We just finished with our building project and couldn’t be more excited to receive students this coming fall. There will be 10! We will definitely be busy with it but we are pumped! I am also really looking forward to getting back into teaching. Anyhow, hope you all are well and let us know how we can be in prayer for you.” – Jenn

See…how painful is that? It took me all of two minutes to write that… You may be saying, but what happens when they write back? If they do, take another minute of your day to promptly reply to those who responded to your email. If all 10 respond it will take you around 15-20 minutes to respond to everyone. Then, take the time to mention them in your prayers and follow up with that as you have time and God leads. Keep a simple notebook. Write them down. It will make all of the difference and mean so much to the people spending so much time praying for you.

Once you have gone through your 10-15 partners each month, circle back around your list. Put these on some sort of white board in your room or house to remind you, or put it into a calendar each month. Whatever you do, calendarize it in some way.

3. Postcards and Presents

Send small gifts or postcards to your financial partners. Tell them thank you for their continuing support.

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I recently received a postcard from a friend vacationing in Costa Rica. That postcard remained on my fridge for 2 months for two reasons: (1) My friend thought of me from a far off destination and it made my day getting that postcard! (2) It was beautiful! Personally, I’m a sucker for a pretty print of any far off destination.

Small gifts do not have to cost much to mean a lot.

4. Stay Active on Social Media

  • If you don’t already have one, create a Facebook page. Create a secret group if you are going to a sensitive country. Stay active on it while you are on the field. Pictures, prayer updates, short videos, scripture verses, and praise reports are all fantastic. *If you are somewhere sensitive keep that in mind while posting and follow the rules of your organization.
  • Consider getting onto Instagram and Twitter as well! This is not for everyone, and typically I say to start with one social media outlet (probably Facebook) and do it well. However if you have the time and know-how try one or both of these. I love posting on Twitter and have a personal Instagram page as a creative outlet. Both have been effective in communicating with friends and helping me to network on a larger scale.
  • Another great thing to think about doing in your secret Facebook groups or if you have a ministry page is a Facebook Live. If you choose tdownloado do one before hand promote the time your event will be taking place, and take care to choose a time that works well for your financial partners. When you do a Facebook Live event, make it a guided Q&A and consider doing your Facebook Live in an interesting place. That Facebook Live will record as a video so anyone not able to make the time can view later!
  • Facebook message your financial partners or like their posts. Stay active on your personal page (including Twitter or other social media outlets).

5. I’m Thinking Of You

Sometimes as I listen to audio sermons, worship sets, podcasts, or scriptures, I’ll check in with God and ask if He would like me to share any of those with my friends, family, or financial partners. If I feel prompted, I’ll send that sermon or verse to a friend on Facebook with a little message. These have to make sense and the sermons probably shouldn’t be overly convicting on major sins or anything. (Don’t imply that your friend has a problem). Use common sense. ie. Don’t send a message on tithing to a partner who hasn’t recently been giving.

6. The Church Letter or Video

Write a short letter to the churches that financially partner with you. Put a note in to the pastor to please read where he feels it appropriate to the congregation (small groups, prayer groups, Sunday school). Make-your-own-Video-1080x675If you don’t have time for a letter, create a quick video on your smart phone or computer and email it to the pastor. Ask the pastor to share that with his congregation or prayer group if possible.

7. Events

When you come back home, hold an event in key areas where your financial partners are. During the event provide desserts and coffee. Share stories from the field, answer any questions, tell them about your future plans, and thank them, thank them, and thank them.

These events can be as elaborate or simple as you want to make them. I would of course error on the side of taking care of your important guests by providing refreshments and some sort of dessert or snack – these also provide an incentive for your guests to come.

Create connect cards for those interested in giving for the first time.

8. Face to Face

In addition to the church event, when you come home set up one-on-one coffee times with pastors and friends and family that have supported you. Thank them and catch up on their lives while you were gone. Be relational and intentional. Really, this shouldn’t be optional!

9. FaceTime / Skype Meetings

Are you spending some time on FaceTime or Skype with your far away family and friends? Why not pick 6-12 financial partners per year to Skype or FaceTime while on the field? This is particularly good practice with financial partners that are giving sizable amounts or with churches and small groups that are partnering financially. Give them a real-time live update on where and how you are. Take them into an actual ministry event via Skype or FaceTime on your phone if you can. They will be floored at your thoughtfulness and most likely continue to financially partner you throughout assignments to come.

10. Text them!

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There are multiple programs available that will allow you to set up video and picture messaging while on the field. If you have a urgent prayer request, why not send a group text message out to your financial and prayer partners with a picture detailing your prayer need? If you have a praise report, send a text and allow them to celebrate with you (of course, keep in mind time zone differences so that you are not texting them at 2:00am)!

In Closing

If you are a worker on financial support, I hope that these simple ideas to connect with your partnership base help you. Let’s remind our financial partners that they are important to us and to the Great Commission! Let’s keep our attrition rates up with our financial partners by spending just a little time letting them know that we care. Let’s value them! Let’s realize that they are vital part of what we do. Amen? Amen.

Capacity: It’s Not About Time

If your in a season of support raising it is likely that you have thought about your capacity recently. Questions may have come up such as “How am I going to find the time to raise this budget?” or “What do I need to get done this week to reach my budget goal?” or “What’s more important, getting this laundry load folded or spending another 15 minutes calling potential financial partners on the phone?”

Believe it or not – capacity actually has nothing to do with time. We all have the same amount of hours in a day, we simply focus our 24 hours differently. 

John Maxwell in his book No Limits: Blow the Cap off Your Capacity says this about capacity:

“If you grow in your awareness, develop your abilities, and make the right choices you can reach your capacity. In other words AWARENESS + ABILITIES + CHOICES = CAPACITY.”

Let’s quickly explore awareness, abilities, and choices in light of capacity.

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AWARENESS AND ABILITIES

It’s not naturally what you would think, but capacity truly has everything to do with self awareness. The better word for capacity often times is the plural form, “capacities”. Another way to say it perhaps is “abilities”.

To explain – being realistic about your limitations, strengths, and weaknesses can create awareness that can be helpful in optimizing your capacity. If you are aware which capacities you have strengths in and others that you can explore growth in, you’ll naturally be more likely to grow. Have you ever taken a capacity quiz? John Maxwell provides a very insightful one. Take a few moments and take the quiz: http://go.johnmaxwell.com/no-limits-capacity-quiz.

You may find yourself struggling in an area that someone else may excel in (classic examples include organization, public speaking, task management). Exploring what comes naturally to you and what areas you can improve in have everything to do with maximizing your capacity. The more your grow in self awareness, the more you can challenge yourself to grow in areas of weakness – it’s all about knowing who you are and working to strengthen your abilities!

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CHOICES

As Maxwell states, a large part of our capacity is also determined on what choices we make. If we make the right choices to work toward our overarching goals, we can be healthy in our capacity concerning those goals. To do that, we have to figure out what goals we have and what we want our lives to be all about.

The hard part comes in when we have to make decisions on what we are willing to give up in order to reach the goal or do the thing we really care about. The mom with 2 kids may decide that time with her family is more important than her career goals, and take a step down at work. A person raising support may have to decide not to lead the small group or church committee anymore and let someone else step in to do it, so that they can have more time to devote to raising funds. The student who decides it’s important for them to take care of a sick parent may decide to move back in instead of stay on campus and maybe take a few less hours that semester. Bottom line, the choices we make have a great impact on our capacity. And sometimes those choices can be very challenging to make.

In a season of raising support there maybe some good things that you have to hit pause on. That’s okay! The thing to keep in mind is to know where you want to focus and ultimately land. If we aren’t intentional typically the loudest voice will grab our attention instead of the goal or area we really want to focus on. Before we know it – we look up and our capacity is swallowed by a thing we never intended it to be! Oftentimes I see this in workers who are raising support but also have full time demanding jobs. With these workers, the loudest voice is their current job and it’s rigors, and they struggle to find extra time to raise support. If they aren’t careful they will loose the long term goal they have to get to their field of ministry, because they are so busy trying to keep up with the job they will eventually leave behind. Our goals and our “why” in life often have to be fought for, especially in circumstances when they aren’t actualized immediately and take hard and consistent work to achieve. Those long term, non-immediate goals need to be known, recognized, and remembered to intentionally spend ourselves on. Ultimately it’s a CHOICE that requires diligence along the way.

“No valid plans for the future can be made by those who have no capacity for living now.” -Alan Watts

In summary, if you find yourself challenged with capacity in this season of raising support, think about the following:

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A. Are you self-aware? Are you aware of the places you naturally excel and the places you find challenging to implement? Challenge yourself to grow in those areas and give extra time and thought into expanding the capacities you find yourself low in.

B. What choices are you making with your time and this season of life. Are you reaching toward your long term goals, or listening to the loudest voice that may be crowding out your capacity and overall ability to reach that goal? Maybe it’s time to make some changes to adjust life according to your larger goals. 

I hope this post inspires you to think about your capacity and how you can grow in this season!

9 Common Mistakes in Raising Support

Below are some common mistakes I see ministry workers make while raising their funds. If some of these mistakes look too familiar to you, don’t fret! My hope is that by mentioning them you are able to move forward and are helped, not discouraged.

1. Follow Up Fails: Not setting expectations for follow up during a face to face appointment.

This is probably the most common of all mistakes I see as a coach. Though it’s best to have a new financial partner sign up for giving during a appointment, many financial partners need time after an appointment to sign up. The problem with a delayed giving start is that it puts the ball in the court of the financial partner, not yours. Often times, your new financial partner will absolutely plan on giving but drag his or her feet in turning in the commitment. Reasons as to why range as wide as there are different personalities of people. However when they intend to give (I call these “verbal commitments”), you as a ministry worker must have a plan for getting verbal commitments turned in! The first place that plan should begin is during the appointment, by setting expectations of exactly when and how you will follow up anyone who has said that they would like to give but doesn’t give during the appointment. Read more on how to turn verbal commitments into written ones here.

2. Relying On The Newsletter: Not going beyond the newsletter in communication, especially once on assignment.

If you use the words “team” to describe the people who give regularly to your ministry – treat your team as an actual team! Involve them in your ministry by reaching beyond the newsletter in your communication to them with personal texts, small gifts, personal emails and/or social media messages, etc. Your team should not only be hearing from you on a macro level, put on a personal one as well.

3. The Drawn Out Newsletter: Making newsletters too lengthy.

Newsletters do not need to be long to be helpful or informative. Quite the opposite is true. Think about it from your own personal experience as a giver…do you read 2,3,4 page newsletters? My guess is probably not, unless you are skim reading or interested beyond your average financial partner. Thus, create newsletters that are effective yet short. Include essential ministry information, bullet points of prayer requests, a few pictures from the field (or if your raising your support and sending out a newsletter – include an infographic of what percentage you are at in raising your budget), and a heartfelt thank you. Make your newsletter it interesting, pleasing to the eye, and brief. Then, take to heart the above common mistake #2 and spend some time connecting with your team personally.

4. Shirking Responsibility: Not putting the ball in their court when leaving voicemails.

The ball is in your court when you have control and responsibility in a situation. In phone calls taking the responsibility to connect is up to you, not to your potential partner. When calling a potential partner to ask for a face to face appointment, from time to time you will have to leave a voicemail. A common mistake I have seen is in when leaving voicemails, ministry workers ask the financial partner to call them back instead of telling them that they will try to reach out to them again. That’s a no as the responsibility should be on you. Your voicemail should go something like this: “Hi Don, I’m calling in reference to the letter I sent a couple of weeks ago. I’d love to connect for a few short moments on the phone and don’t want to take too much of your time. I’ll try to reach out again tomorrow evening and see if that time works better – but if you get a moment between now and then to call please do so. Talk soon!”

5. The Too Soon Newsletter Announcement: As soon as the worker is approved, they send out a massive newsletter to everyone they know asking for finances and announce on social media that they need support.

When you know the direction God has placed on your life and have taken the next step in acting upon it, you get excited right? I think most of the time the excitement is where this particular common mistake comes from, and it’s understandable. However, the best way to make an ask for financial support is always going to done relationally, and the best way to do that is to meet with someone in person to ask. For the most part, newsletters should be reserved for people who have already joined some aspect of your team or have said they would like to receive your newsletter. Newsletters are not for the general masses. Social media announcements should be limited to information and for the most part, not asks for financial support (unless doing a strategic one time Facebook Campaign).

6. Social Media Is EVERYTHING: Over utilizing / emphasizing social media.

There are social media directors for businesses these days, conferences on social media, and how to’s on fundraising concerning social media. Good! Let’s learn all about it. Personally, I love social media and think it is an extremely helpful resource. HOWEVER…I do believe it is often over emphasized. Some workers raising support decide to make it the end-all- be-all of support raising, and I believe that can be a mistake. No matter how helpful creating a excellent social media presence can be, it will never take the place of meeting with someone in personally and relationally. A post is not a personal postcard. A “like” is not a text saying hello. A instant message is not a coffee date. Thus, I say work to create a strong social media presence and stick with it when you get into your assignment. However, as I mentioned above save asks (with some few circumstances – check out here and here) for personal appointments.

7. Nervous Asking: Beating around the bush during an ask and/or making qualifiers after asking.

After asking for a monthly support amount, the next person who talks should be the potential partner. NOT YOU. It’s tempting to create qualifiers to save awkwardness but typically they do not help, only hinder, your ask. Make your asks clear, bold, and to the point. Don’t beat around the bush and leave the potential partner wondering what you really want. Confidence will come across not as pushy, but respectful. Often times tentative and timid words will come across as you being uncertain of your calling, less passionate, and less confident. Choose boldness and clarity over timidity.

8. Billboard Texts: Asking for an appointment on text or social media instead of calling.

It can be tempting to skip the phone call and choose instead to ask someone for an appointment on text or on Facebook Messenger. I get it, texting is a bit more normative than calling someone on the phone these days. However, text doesn’t take the place of being able to explain something in detail verbally. Thus, consider sending a quick text to someone before calling that reads something along the lines of “Hey, Don. Wondering if I could give you a quick call to discuss something. Don’t want to take but a few minutes of your time.” or “Hey Don, can I give you a call real quick?“. When you give too many details on a text or Facebook Message typically any explanation of the need for support reads like a billboard. Text with an ask for financial support or an appointment can also get buried because the person is dealing with their own day and life and busyness. Stick to calling people first, then move to another mode of communication if you absolutely have to after multiple attempts at the phone call.

9. Accidentally Asking On Social Media: Not getting contact information properly or giving too much information when asking for contact information.

Sometimes ministry workers I coach begin sending out invitation letters to their potential supporters before they have a phone number to reach the potential partner afterward.  Invitation letters are to set up a phone call asking for a appointment. So without the number how is one supposed to call and ask for a appointment? Oops. Don’t send an invitation letter until you have all of your potential partner’s contact information.

Oftentimes ministry workers I coach make the mistake of giving too much information when asking for contact information from a potential partner. Say a worker Facebook Messages a potential partner because they need their phone number, email, and snail mail address. A good way to ask on Messenger for contact information is to say: “Hi Jill! Hope you are doing well. Could you give me your phone number, email, and snail mail address? I’d like to send you some information on a upcoming ministry assignment my husband and I are doing.” 

A bad way is to give too much information, thus leaving the potential partner with almost what looks like an ask on social media instead of in person. Here’s an example of a bad way: “Hi Jill! Hope you are doing well. My husband and I are going on an assignment to India for two years and hope to go this coming June once we raise 100% of our financial budget. Can I get your phone number, email, and snail mail address so that I can give you information on how to join us in some aspect of our ministry as we go overseas? Thanks so much Jill – look forward to hearing from you.” 

Though the language is good enough, this is way TOO MUCH INFORMATION to give up front when simply asking for contact info. When asking for contact information don’t pull the wool over their eyes but don’t ask for support either – save that for the relational face to face appointment.

I hope seeing these common mistakes will help you not make the same mistakes yourself. Did you make one of these mistakes? Perhaps you made another type of mistake? Post it in the comments and help others learn from you!

How To (and How NOT TO) Share Your Budget

This will be a quick post on sharing your budget with friends and family members. Here’s what I have to say: don’t!

Okay just kidding. Kind of.

There will be times it’s appropriate to share your specific budget figures with friends and family, but most of the time it’s best to speak in percentages. Less is always more, unless someone asks for specific numbers.

Why you ask? Let’s explore one major reason.

It is possible if you share your specific budget details, the person with whom you are sharing the information will make uninformed judgments on your lifestyle in ministry. Let’s use an example to illustrate. Say you are fresh out of college and share with a potential partner who is also fresh out of college that your budget to go overseas is $3,500 in monthly support for two years and a cash budget of $30,000. That’s reasonable right? Well lets say that peer is struggling to find a job and could only dream of making that much money each month. When you share this information quickly with them in a face to face appointment, they don’t have the ability to see what goes into that $3,500 per month and $30,000 in cash (overseas insurance, cost of living is higher due to the country you are going to, language learning school, etc.). To them your budget merely seems extravagant in the wake of their own circumstances. In contrast, an overprotective family member may do some mental math on your behalf and evaluate that you aren’t making enough for those two years.

All of that to say, if you share your budget details off the cuff in your presentations, newsletters, etc., people are simply prone to make judgements they are not qualified to make.

So what is the solution? Talk in percentages! Change the sentence from “I need $3,500 in monthly support and $30,000 in cash” to this: In order to go over seas I need to raise 100% of my budget. Would you be willing to partner with me at $100 a month?

BONUS: Did you notice in the sentence above I also did NOT mention my need for cash gifts? That is strategic as well, as typically it is much harder to raise monthly support than it is one-time / special gifts. Potential partners (and people in general) tend to default to the least amount of commitment possible, and if you are giving the people an option during your face-to-face appointments to give one time they will take you up on it! This will leave you with less in monthly commitments. Your partners will be patting themselves on the back because they gave, and you leaving disappointed that you didn’t get a new monthly partner.

So as a rule when making the ask: stick to percentages and ask for monthly support alone. 

Now, I realize you may be asking if there are exceptions to this rule? Of course there are. Responses to “asks” are as varied as there are people, and here are some examples of when to deviate:

  1. If you are talking to a pastor about church support, go ahead and share the specifics of your budget straight away. Pastors are different than individuals, as they tend to know more about the landscape of needs involved in ministry. Typically it’s helpful for them to have specific information on your budget, so share away!
  2. If an individual asks what your budget is, go ahead and share. I would advise you to have something written up for this scenario that shows some of the line items in your budget to make it understandable for those who ask.
  3. If someone cannot commit to giving monthly support, then ask if they would like to give a special / one-time gift. True it is far better to ask someone for monthly support, but if they can’t commit – definitely explain they can give to your cash budget / give a special gift.
  4. If you are sharing a specific goal on a Facebook campaign or special post on social media, it is okay to share a line item in your budget. For instance, a couple I coach for #GivingTuesday recently challenged their friends on Facebook to help them raise $1,000 toward their budget on Giving Tuesday. They shared in their videos and posts that the $1,000 would go toward their language learning costs specifically. They didn’t share the entirety of their budget, but they did project a specific need out of their budget with their audience.

I hope this helps in your communications of your specific budget. You don’t have to share all of the details to ask and to keep people informed! Have any thoughts on the subject? Share them in the comments!

 

Video: How to Launch a Successful Facebook Campaign

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I have been sharing for a couple of years now how effective a well-executed Facebook Campaign can be. The idea started from the Assemblies of God Mobilization department to utilize the power social media can have in expanding one’s network. And man we have seen the idea spread and grow over the years!

We (Assemblies of God Mobilization + myself) decided the older videos on the Facebook Campaign needed a bit of a face lift as we have learned a few things in the past two years. Thus, here’s a new video for you!

For those of you who don’t know what what a Facebook Campaign is, let me explain. In one sentence – essentially it is a campaign for monthly or cash support on Facebook set to a specific amount of time and a specific goal. Of course, you’ll grab the big picture by watching the video above.

To be clear, I am against asking for funds on Facebook or any other type of social media in most any other context (besides maybe a short video on Giving Tuesday or for a End of Year Campaign). I believe the absolute best way to ask for monthly financial partnership is via personal face-to-face appointments. I also do not believe the Facebook Campaign to be the end-all-be-all in support raising. However, I have seen it be very useful. Those whom I have coached who launch well executed Facebook Campaigns (after they have reached at least 75% of their support goal and built up healthy teams) have seen some pretty awesome success. Some workers I’ve coached have raised as much as $1,000 in monthly support. Others have raised $10,000 in cash from doing a Campaign. For most campaigns I see, a typical amount to raise is around $300-400 in monthly support or around $700-$1,000 in one time cash gifts.

If you are interested in launching your own Facebook campaign, follow the information on the video. To go along with the video, here are a few things I find important to emphasize:

1. It is VERY IMPORTANT while doing your FB campaign to stay abreast on all likes and comments that come to you campaigners pages. Check them every day and more than once a day. Return comments with Private Messages (PM) and likes with PM when it feels appropriate. It is your job to connect further with the people responding, and if they have commented or liked but haven’t given, chances are with a personal message from you they may.
2. Create great graphics and videos. No half-way doing this thing or results will be minimal. With a little work, the results will be fantastic.
3. Create a reasonable goal. (see video)
4. Follow up with your new financial partners after the Facebook campaign. Never let someone start giving to you without trying to get to know them. Attrition rates for someone giving to you on a monthly basis that you don’t know at all are statistically low – so beat that by building a relationship with your new financial partners. Do this by emailing them, calling them, Facebook messaging them. Whatever you do, ask them questions about themselves. Of course don’t overwhelm them – make them feel safe as they probably don’t know you well. Use common sense. Think about what would make you feel connected if you were in their shoes.
5. Think about creating a Facebook Secret group with your campaigners and some prayer partners in the group. In that group you can post your posts for the campaigners every day. There should be around 15-20 campaigners and perhaps somewhere around 10-15 prayer partners in this group. (Your prayer partners will probably catch a burden and start funding you monthly if they aren’t already on your team 🙂 Sometimes asking around on FB on your secret group or in your newsletter prior to see if anyone wants to be a part will help give you a few extra campaigners as well posting on your behalf. Make sure you make your campaigner team full of people with various levels and places of connection. See if you can get a few people of influence to be on your campaign team as well.
6. Go above and beyond in your communication with with your campaigners from the very beginning. Tell them your goal and how many days for the campaign, and communicate that you want them posting every day. ALSO VERY IMPORTANT to find out how they can best receive the post information from you. Some people post on Facebook from their phones – so a text may be better. Some people may do better with you giving them content in an email. Some may remember just fine by only getting it through your secret group. Find out what works best for them so they don’t miss a post. Make it easy for them!
7. Encourage your campaigners to change the wording of their posts if they want to to make it personal to them / their audience. Just give them guidelines and make sure they stick to security rules and use your graphic. You may want to feed them the wording for the first couple of days and then encourage them to create their own with the content you’d like posted.

I hope this video and post helps. As we come up into Giving Tuesday and End of the Year Giving, it may be a perfect time to launch your campaign (if your around 80% raised of course!). Go for it – I think you’ll find some success in creating your own! – JF

What Is Your End Of The Year Strategy?

Did you know that last year 31% of ALL GIVING in the States occurred in the month of December? Or to put it this way, did you know that 12% of giving occurred in the last three days of the year?

That’s right. 12% all in 3 days.

Did you know that twenty-five to thirty percent of ALL DONATIONS come in at the end of the year (November and December). Thus begs the question: Do you have a end of the year strategy for financial partnership development? If the answer is no, or you were even tempted to coast in November and December and simply eat Christmas cookies, Christmas shop, and watch Elf and/or the new Star Wars movie 6 times in one week… I plead with you to keep those percentages in mind and reach higher. Why? Because people are going to give – and they want to give to someone they know. Thus you may want to figure out how that giving can be to you and your ministry cause.

Here are a couple of ideas for your year end strategy:

1. SEND OUT A REGULAR NEWSLETTER at the beginning of November, even if you have done one recently.

  • Keep it to 1 page – be brief.
  • Keep it ministry focused with specific stories.
  • Say thank you.
  • Don’t do any asks on this newsletter.

2. CREATE A CHRISTMAS / END OF YEAR LETTER Sometime before December 31st (think about sticking it in the mail the day after Thanksgiving) send out a end of year letter to your existing financial and prayer partner list.

Include the following components:

  • Merry Christmas greeting.
  • Express your authentic thankfulness for your support team. Emphasize and focus your letter on the impact your partners are having.
  • Percentage update of where you are at raising your funds.
  • A gift-wrappy-Christmasy-wonderful-snowy graphic that has your organization’s giving website / ways to give. (Make it pretty – I made the one below in 5 minutes using Canva.com)
  • An actual ask in the letter for finances (yep, this is the only time of year I say go for it on a letter!). Consider making it about one story of a life changed or need.
  • Do a nice handwritten PS.

Tips for end of year letter:

  • Switch this up from a regular newsletter. Use a slightly different template than a regular newsletter and maybe make it more like a letter.
  • Don’t send an ask end of year letter to anyone who recently (probavly within the past 2 months) started giving (or gave 1 time) or recently increased their giving. Maybe just send them Christmas cards instead. You don’t want to overwhelm them with too many asks.
  • Consider creating a different version of your end of year letter maybe those who haven’t started giving yet or didn’t give when asked. Change particulars as needed for the audience.
    • Perhaps for people who have said that they can’t give – give them a soft opportunity to give but change the thankfulness for being on your support team and instead thank them for their prayers and involvement in your life.
    • For those you haven’t yet met with, change the particulars to reflect your desire to meet with them soon and thank them for the involvement in your life. You may want to include a soft ask but not as bold as to those you send it to who you’ve already met with.
  • Snail mail your end of year letter.
  • Keep it to 1 page make it look really nice!

From the Montgomery family

3. HAVE AS MANY FACE-TO-FACE APPOINTMENTS AS POSSIBLE NOW. Are you are tempted to put the breaks on contacting individuals for face-to-face appointments? Particularly in November and December? Let me tell you, experience has taught me that it can be a GREAT time for face-to-face appointments. Don’t stop reaching out to connect with people over coffee and making the ask. Some tips:

  • Pay for their coffee.
  • Get a small gift for your potential financial partner and bring it to your appointment.
  • Try and set up the appointment sooner than later. If they cant meet before the end of the year, put something in the calendar for January. Allow a couple of extra weeks to put something on the calendar.
  • Make it about them when you meet as much as it is about you. Ask questions and get excited about who they are.
  • Send a thank you card within 48 hours after you meet – regardless of responses!
  • If you cannot reach someone toward the holidays, don’t sweat it. Try reaching out to them again in January.1-Gift-Wrap-Main

4. SEND YOUR FINANCIAL PARTNERS / PRAYER PARTNERS CHRISTMAS CARDS / SMALL GIFTS. December is a great time of year to express your thankfulness to your support team. Go above and beyond that newsletter! Either send a Christmas card after your newsletter or perhaps with it. Christmas cards should be handwritten and possibly include a small gift of thanks. It can go a long way in letting your financial partners know you care about them.

5. CREATE A FACEBOOK CAMPAIGN IN NOVEMBER OR DECEMBER. A well crafted, intentional, relational Facebook campaign can be helpful during these months of giving. Keep in mind, this is only if you have gotten far enough in your financial partnership (75-80%) to start one.

6. SEND OUT AN EMAIL ON DECEMBER 29th or 30th. Include the following.

  • Greeting of happy new year for your partners
  • Remind them of your ministry as they execute their giving.
  • Use that christmasy-graphic and update it to be new-years-y with a clickable link on giving online.
  • Don’t include a formal ask. Just thank yous and the graphic on how to give online.

7. DUST OFF YOUR CONTACT LIST AND TAKE ANOTHER LOOK AT IT. Now is a good time to go back to the beginning of your season of itineration. Dust off that old initial contact list and go through it with a fine comb. As you comb through it create a new list of those you were not able to get ahold of, those who have committed to give but haven’t started yet, and those you never asked because you got too scared (whhaaatt you say?! How did she know that?!), and those that you just simply have yet to ask. Take that list and get back to contacting them about joining your team. BONUS POINTS: As you go through your list text / email / Facebook message those that are highlighted to you and just say hi.

I hope you find these ideas helpful in building your strategy! – JF

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Here I Am, Or There You Are?

I recently listened to this Eurasia Conversations podcast episode that I just had to share with you.

The podcast is short, but all 10 minutes pack a powerful message on how to practically appreciate financial partners. Omar Beiler, Regional Director of Eurasia speaks to our attitude and perspective by bringing up a powerful question — are we making people feel stronger or weaker in our interactions with them?

Here’s one of my favorite lines from the podcast:

“We are servants of Jesus. I don’t have a right to expect support from a church, but I think I have an OBLIGATION to ASK because the task is bigger than me.” – Omar Beiler

Take 10 minutes and listen! I bet you’ll be a better support raiser for it. Here’s the link: https://drive.google.com/open?id=0B9URJrTqAYt0aEdJOElyLVdZOGs

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