How Postcards Are The New Postcards: Testimony from a Ministry Worker

Recently I received a letter from a ministry worker that I thought would be helpful to share with you. Essentially the letter is on the importance of keeping up with your financial partnership base, particularly through the form of postcards.

Thus this post is dedicated to all of you out there who have been in ministry partnership development for awhile. This post is also for those traveling overseas for ministry. Keep in mind however, postcards can work no matter if you find yourself domestically or internationally called / serving. Without further ado:

Dear Jenn,

I have a story to tell you.

The postcards…

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Over a year ago you challenged people to write postcards to their support teams. I went out and bought some to start, but in busyness I never got started. Finally, I got around to them at the beginning of this year. I was doing great writing the postcards, and then I counted how many I still had left. I still had way over 100, more like 150, to go. I wasn’t even half way through and felt like I had written a million postcards. I felt discouraged and stopped for about a month.

Then, I got with it and finished. I wrote somewhere around 250 postcards total, to every single person or church that has regularly supported us–whether they started 2 months ago or have been giving since we first went out. Honestly, I was bored to death with what I said.

“Assembly So-In-So, When we see your faithful gift come in each month, we are so grateful. Your partnership enables us to build His church in Holland. Thank You.”

I wrote that or some variation of those same lines, postcard after postcard. Of course, I got especially good on the variations toward the last 50. I was so bored, yet, with every one I wrote, I WAS grateful. I looked at how many gave to us so faithfully over so many years. I saw the incredible faithfulness of our home church and the churches and individuals that sent us out. We have some that give just $5 a month, many at $50 or $100 and some with several hundred a month. I wrote to them all.

I was so bored, yet, with every one I wrote, I WAS grateful.

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Today I just looked at our monthly giving from July. We had a huge month with NOT ONE SINGLE SPECIAL GIFT. It was comprised solely of all the people who regularly give. Many of those on our support team will miss a month or so, but no one missed this month. There are many months we will have a special extra few thousand from someone and that brings our overall budget up.

This month none of that–just faithfulness. And a great month.

Not only that, what blew me away was the new and renewed commitments. Usually there are 2 or 3. Today there are 27 NEW COMMITMENTS.  A few of those 27 increased the commitment. Some have given to us regularly and never made the commitment, but they took the time and made the commitment. Others have given for years, but never renewed it. This month, they renewed it.

Moral of the story: Postcards work.

Thanks for the encouragement to do something that is boring, but so worth it.

– Sincerely, “Kathie”

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Author: Jenn Fortner

Jenn Fortner is a seasoned fundraising coach with over 10 years of experience. Currently Jenn serves Eurasia Assembly of God World Missionaries and provides guided training and coaching to over 100 missionaries. Right out of college Jenn began to raise her own funds for ministry assignments and quickly realized a heart for not only ministry, but for the people who served as her financial and spiritual team throughout years of ministry. Jenn began a journey of coaching others called to ministry to develop a relational approach to raising their funds, and has coached over 300 missionaries throughout their journey of fundraising.

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