End of the Year Giving Optimization

Did you know 10% of annual giving occurs on the last 3 days of the year, and on December 31st most online giving occurs between noon and 7 p.m (stats from http://www.durhamandcompany.com). Needless to say, it’s a good week to be asking people to join your financial partnership team. So, how can you use this information to your advantage? My first two ideas:

Get back to face-to-face appointments and develop a social media campaign. 

Face to Face Appointments: If you have procrastinated over the Christmas break in asking individuals to become involved in your team – now is the time to follow up or schedule some face-to-face appointments! Start fresh today and into the New Year in relationally building your team.

Social Media Campaign: Secondly, answer this question for me:

Are you fully utilizing social media?

You should be! Remember, on Dec 31st most online giving occurs between noon and 7pm and 10% of annual giving is happening NOW. Thus, a good appropriate post on a new Facebook page would be a great start!

Straight from the Assemblies of God World Missions Mobilization Department, here is a How-To on building a successful Facebook Campaign. Take a moment to watch and then apply a Facebook campaign in your own financial partnership development.

As you think about what steps you need to take into the New Year with financial partnership development – don’t make the mistake of replacing the face-to-face appointment with a social media campaign. However, learn how to utilize both to relationally build your team of financial and prayer partners. 

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