Setting Up Your Social Media: Facebook Ministry Pages and Groups

Setting up various ministry social media is one of the beginning steps a christian worker takes in raising their support. Rightfully so! These days anyone raising personal support should be active on social media to build community and awareness of their ministry.

Creating a Facebook ministry Page or Group is one of the cornerstones in setting up ones social media presence. However, often times a worker chooses one before knowing the differences (or consequences) between Pages and Groups. Pages and Groups both have pros and cons. Groups have different settings making one Group vastly different from another. Here’s a guide to help you set up the Page or Group that works best for you!

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DECEMBER: THE GIVING MONTH

Did you know that last year 31% of ALL GIVING occurred in the month of December? Did you know that 12% of giving occurred in the last three days of the year?

Thus begs the question: Do you have a end of the year strategy for financial partnership development? If the answer is no, or you were even tempted to coast this month and just eat Christmas cookies, Christmas shop, and watch Elf and/or the Star Wars: The Force Awakens movie 6 times in one week… I plead with you to keep those percentages in mind and reach higher. Here is a couple of quick ideas for your year end strategy:

  1. CREATE A GREAT CHRISTMAS NEWSLETTER TO YOUR EXISTING PARTNERSHIP BASE. Sometime before December 31st (probably not on Christmas or Christmas Eve), send out a Christmas newsletter to your existing financial and prayer partner list. These should be people you have already communicated your ministry vision and details with. Make it short and sweet and include the following components:
    1. Merry Christmas greeting and express your authentic thankfulness for your support team.
    2. 3-5 bullet points of prayer requests.
    3. A percentage update of where you are at raising your finances.
    4. A gift-wrappy-Christmasy-wonderful-snowy graphic that is a clickable link to your organization’s giving website. (Make it pretty – I made this one in 5 minutes using Canva.comFrom the Montgomery family
  2. HAVE FACE-TO-FACE APPOINTMENTS and DON’T STOP SCHEDULING THEM NOW BECAUSE YOU THINK EVERYONE IS TOO BUSY. Are you are tempted to put the breaks on contacting individuals for face-to-face appointments in the month of December? Let me tell you, experience has taught me that it is a GREAT time for face-to-face appointments. Don’t stop reaching out to connect with people over coffee and making the ask. Some tips:
    1. Pay for their coffee.
    2. Get a small gift for your potential financial partner and bring it to your appointment.
    3. Try and set up the appointment sooner than later. If they cant meet before the end of the year, put something in the calendar for January.
    4. Make it about them when you meet as much as it is about you. Ask questions and get excited about who they are.
    5. Send a thank you card after you meet with everyone!
    6. If you cannot reach someone now, don’t sweat it. Try reaching out to them again in January.
  3. SEND YOUR FINANCIAL PARTNERS CHRISTMAS CARDS / SMALL GIFTS. Now is a great time of year to express your thankfulness to your support team. Send a Christmas card with a handwritten note and include a small gift of thanks. It can go a long way in letting your financial partners know you care about them.
  4. CREATE A FACEBOOK CAMPAIGN IN DECEMBER. A well crafted, intentional, relational Facebook campaign can be helpful during this month of giving. Click here to find out more how to craft your own successful Facebook campaign.
  5. DUST OFF YOUR CONTACT LIST AND TAKE ANOTHER LOOK AT IT. Now is a good time to go back to the beginning of your season of itineration. Dust off that old initial contact list and go through it with a fine comb. As you comb through it create a new list of those you were not able to get ahold of, those who have committed to give but haven’t started yet, and those you never asked because you got too scared (whhaaatt you say?! How did she know that?!), and those that you just simply have yet to ask. Take that list and get back to contacting them about joining your team. BONUS POINTS: As you go through your list text / email / Facebook message those that are highlighted to you and just say hi.

I hope you find these helpful. Whatever you end up doing for your end of the year strategy, make it as relational as possible.

Also, MERRY CHRISTMASTIME! I pray it is an amazing time of fellowship and family for you.

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The B Roll: All the Things They Didn’t Tell You

Support raising is a dense subject! Right? Right.

As I continue to teach on support raising, I’ve found typically there is more to teach than time allots for. As I coach numerous small groups and individuals, we just never get to all of the things. Teaching and learning how to raise a budget can be like drinking from a fire hydrant. #TOOMANYTHINGS

Thus, I’m calling this post: The B Roll.

This post goes out to all of those workers I have coached along the way! Here are some random pieces of information that may have gotten stuck in the cracks of little time, lots of practice, and dense material.
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I mentioned above the post on How To Create a Successful Facebook Campaign. Check it out and I hope it helps!

Also, a quick word on #5…I’m not saying never ask for a appointment on Facebook. I’m just saying do some strategic thinking before you do, and I wouldn’t default to it.

Want more practical tips, you can find them in the Financial Partnership Development Workbook here.

 

 

17 Resources That Will Make You A Support Raising Rock Star

Below is a list of great blogs, books, design tools, social media helps, and more. All of these resources can majorly help as you build your financial partnership team. Below the infographic I have the links for all of the resources. Check them out!

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  1. Support Raising Solutions – www.supportraisingsolutions.org
  2. Funding Your Ministry by Scott Morton – amazon.com
  3. A Spirituality of Fundraising by Henri Nouwen – amazon.com
  4. People Raising – the book and blog are available here
  5. Reachmodo.com – find out more on their website
  6. Piktochart.com
  7. Canva.com
  8. MailChimp
  9. IMissionsPro
  10. TNTMPD
  11. Portent’s Content Generator 
  12. How to Create Your Own Facebook Campaign
  13. Funding the Family Business – book and blog available here
  14. Dunham&Company – Fundraising Research
  15. Tailored Fundraising – Twitter feed
  16. 101 Fundraising Blog
  17. Biblical Basis from jennfortner.com

Also as a resource, check out the Financial Partnership Workbook available here, and my Twitter and Facebook pages. I try to continually share content from multiple angles on partnership development and think you will find it helpful!

Have your own great resources? Post them in the comments!

Part 2: Hard Questions with Thoughtful Answers – Q&A with Support Raising Geniuses

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Special thanks to the ministers who participated and gave their heartfelt and practical answers. You all are my heros. Have your own tips? Post them in the comments!

Create Your Own Ministry Facebook (Secret) Group

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I hope that these 5 steps help you understand Facebook secret groups better. Here are a couple of additional thoughts while we are on the subject:

  • Creating a secret group may not be for you.
  • “Pages” are different from “groups”.
  • Choose to make a Facebook ministry “page” or create a separate Facebook account if you are not going to a sensitive population. They are preferable because they do not notify your audience every time you post. (unlike a Facebook “group” that does notify it’s group members every time a post is made.)
  • Facebook secret groups should not be a free-for-all of information just because it’s “secret”. As one person that serves a sensitive population put it “there is really nothing that is “secret” if it is on Facebook.” All sensitive locations have agreements with online services like FB and Twitter to make their content available due to security concerns.  That being said, don’t post anything you wouldn’t want someone else reading.

If you have questions, go ahead and post them in the comments section and I will be happy to get back to you. God bless you in creating your own Facebook group!

Become a Better Public Speaker

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I used to be terrified to speak in public. Knotty stomach, raised pulse, sweating, and no sleeping the night before. Growing up I avoided any classes that had me speaking in front of the class. I cannot count how many times I ran in the opposite direction if there was even a hint of me having to be in front of a group.

Now, surprisingly, I’m mostly over it. Why the dramatic change? Practice. A lot of practice. I have been blessed with leadership over the years that encouraged me as well as provided no-way-out situations speaking to groups. (I hated them for it then, love them for it now) As for my personal skill level, I cannot say I have arrived exactly where I want to be; but I have come a long way and am proud of where I am today.

A lot of missionaries and those in ministry are plagued by fear of public speaking. Many missionaries are not afraid of public speaking, but have a long way to go to refine the art of giving a impactful message or 5 Minute Window at a church service. Whether you are starting off with cold sweats just thinking about public speaking, a boarder-line professional, or somewhere in between – I hope this simple info-graphic helps. Here are a couple of additional notes for some of the steps above:

STEP 4 VISUALS: If you are having a hard time describing where you are you are going overseas, a job you are doing, etc. use something visual to illustrate it! Also, if you are a missionary or traveling minister speaking at a church, set up a table in the back but don’t let it be boring. Create ways for people to comfortably interact with you after the service.

Some examples: (1) Create a alphabet in the language of the country you are going to so those stopping by your table can spell their names (and children’s names) in your country’s alphabet. (2) Have a video about your ministry continuously playing on a laptop or tablet. (3) Have something small available that represents your ministry.

STEP 9 THE ATTENTION GRABBER: After providing a brief introduction of yourself (and your family if you have one), you need an attention grabber. Use one of the following to grab people’s attention from the very beginning:

  • Share a short personal story. “I’d like to begin by telling you a story about Anna, a 5 year old girl I befriended in Spain.” 
  • Ask a group question or do a quick group survey. “Raise your hand if you have any idea where Qatar is on a map?” (then show the map later on the slide). “What do you think of when you hear the word “poor”? You shouldn’t be receiving actual answers, only developing a story / idea and involving the congregation.
  • A thought-provoking statement. Impressive to everyone (not just you). “Did you know that in Africa 1 out of every 10 people are _______” This of course needs to relate to what you are doing and why you are speaking with the group.

STEP 10 ESTABLISH A NEED: After you have their undivided attention, you must establish need. You can do this in multiple ways. Here are two suggestions that you can effectively establish need:

1. Share statistics and data. Appeal to the congregations logic and reasoning. Don’t overdo the stats — it’s easy to do.

2. Share stories, pictures, or videos. Appeal to the listener’s emotions with these. (If you shared a story for your attention grabber; a good idea is to come back to some aspect of the story, develop it more, and thread it throughout your presentation.)

One last word on public speaking: you will get better at it! Practice makes perfect, and the more you speak in front of groups the better you will become.

Are there any tips you have? Add them in the comments!

Want more information on public speaking, including an effective outline?  Read the Financial Partnership Development Workbook.