Category: Practical Helps

6 Things To Consider In 2023

~ Jenn Fortner ~ 2 Comments

Happy 2023 everyone! Guys, I love January. There’s nothing like a fresh start. Did anyone out there do New Years resolutions or spend some of the last few weeks goal setting? I personally love taking time in the new year to look over my vision statement and goal set for the year. If you did, I would challenge you to find something to add to those goals as it relates to partnership development. Novel idea right?! If you are in full time ministry and live off of support, working on your financial partnership development is a VITAL part of your life. How you view it and treat it are fundamental to your success and longevity as a minister.

That being said, are you slipping into any bad habits? Is your communication strong with your partnership base, or has it slipped to the dusty corners of your to-do wishlist? When was the last time you wrote a newsletter? When was the last time you reached out to an old friend or prayed for them just because? Could you do anything new to stand out? Try something new? Could your vision statement or your print pieces use a little refinement? How’s your attitude as it concerns raising support? Do you love and nurture your support team or tend to neglect involving them in your ministry?

My intention is not to overwhelm you if you have slipped into a few bad habits, but maybe adopting a few of these small changes (or coming up with ideas of your own) could make 2023 and beyond easier and more enjoyable as it relates to ministry and your partnership development. Here are a few ideas to consider:

1. In 2023, PERSONALLY connect with everyone on your partnership team on a quarterly basis. 

Consider bumping up your communications with your partnership team. Perhaps create a goal to reach out directly to every partner (churches and individuals) on a quarterly basis. Here are some ways to consider reaching out:

  • Direct Message on your social media app of choice
  • Emails
  • Short video from your phone
  • Text message or WhatsApp
  • postcard
  • Written letters

Reaching out to a supporter personally doesn’t have to be lengthy to be effective. Some ideas:

  • Just say hi. Let them know you were thinking of them
  • Ask how they are doing and how you can pray for them
  • Share a podcast or a sermon if they come to mind
  • Share a verse you love and are studying
  • Say happy birthday
  • text a picture of a ministry event with a quick thank you.

These little habits of regular communication make a big difference!

Here’s an idea, if you’ve never sent postcards from your city or country maybe 2023 is the time to do it! Chunk your list and make a goal of sending 10-20 postcards out a month.

2. In 2023, learn how to close your appointments well and do great follow up to make your life easier.

Here’s a blog post to help with that.

3. In 2023, refine your public speaking skills.

Are you going to be doing a lot of public speaking while on itineration? Mark it as a chance to develop or refine your skills by studying the subject and applying a few new tips. Here’s a short list of some quick reads on the subject:

4. In 2023, be bold.

“As you ask remember that you are asking on behalf of the lost, so with that in mind BE BOLD, and walk forward in faith. It’s not for you but for His glory. Don’t let rejections stop or discourage you…because ultimately it is all for the lost. It will come in from a different source! Keep praying, fasting, and sabbath-ing throughout it all!” – Anonymous Overseas Worker

4. In 2023, keep the sabbath.

Dunno who needs to hear this but — keep that sabbath day holy! Okay? Okay.

5. In 2023, refine your vision statement.

Knowing who you are, how you were called, and what you want to do in ministry is important, right? Right.

“A mission statement is not something you write overnight… But fundamentally, your mission statement becomes your constitution, the solid expression of your vision and values. It becomes the criterion by which you measure everything else in your life.”  Stephen Covey

We know mission statements are important, but it can be challenging to find the time and energy to sit down and refine one’s mission statement. I would argue though, taking that time to blow the dust off of your mission statement (whether that’s a personal or a team missions statement) is crucial to success.

“People are working harder than ever, but because they lack clarity and vision, they aren’t getting very far. They, in essence, are pushing a rope with all of their might.”  Stephen Covey

Even businesses struggle to maintain their vision statements, and recent research has showed that over half of employees (52%) cannot recite their business’s vision. All the while, a recent report shows that “sense of purpose” in work is the second most important criteria for millennials considering a job. Interesting.

If you want more information on vision statements and why they are so important to success, I’d recommend picking up a copy of 7 Habits of Highly Effective People. (Personally it is one of my favorite books EVER and goes in depth on the subject.)

6. In 2023, rebrand.

Have you been thinking for awhile it’s time to take your “brand” to the next level? Maybe it’s reordering new prayer cards that feature your newest child, or taking your Case Document and Connect Cards to the next level. Or maybe it’s thinking through a new newsletter template or features that align with your Facebook Group posts and website.

I’d say anything you can do to stand out, look professional, and raise the bar with quality communication and materials really does make a difference! Make 2023 the year to do it! The picture below is an example of a packet given to pastors that really stands out. Notice the fancy envelope and the beautiful graphics.

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I hope these help spark some ideas for you! Happy 2023! -JF

Support Raising Stand Out: Try Video Messaging

~ Jenn Fortner ~ 5 Comments

Standing out amongst a crowd is a good thing when it comes to support raising. Many ministry workers I talk to are continually looking for impactful ways to make themselves memorable. One great way to stand out is by making a strong first impression with well written and branded communication pieces. However, many ministry workers become frustrated with the lack of response they receive from their carefully crafted communication pieces, wondering where they might have gone wrong with only fractions of pastors and individuals responding to written pieces such as newsletters, emails, and texts.

I think I have a fun suggestion to solve for X.

Recently I got into a conversation with a worker that I coach (let’s call her Kate), and she mentioned she started video messaging pastors and individuals instead of using standard emails (she also substitutes video messages for texts, and some phone calls).

After she mentioned this I did what any good coach would do, and reverted to a classic coaching phrase “Say more about that“, (…honestly I was a little worried she was going way too far off the beaten path in her communication) and she began to explain how she had been using video messaging instead of using boring ole emails. To quote Kate:

“I’m a X (omitted for security purposes) district ministry worker with Assemblies, and no one really knows who I am because I’ve never been in full time ministry before. My hope is that sending a video first to pastors puts a face to the name. Having something outside of the box helps and shows that, hey! I’m a human!”

To get specific, Kate is using a video messaging service called Bombbomb.com. BombBomb’s tagline boasts “Get more replies, save valuable time, and add a human touch with BombBomb video email and video messages.” Think about it: Have you have sent correspondence to a pastor/church or individual only to hear nothing back? Have you felt bombarded by emails and quickly skim or don’t even read many of your emails? Have you sent text messages out that read like books (tl;dr = too long don’t read) that haven’t gotten desired responses?

So why does video messaging work? Well, the thing that makes BombBomb so effective is that it embeds the video message with a gif-like link in the body of the email (you can also send these out as text messages!). It moves and shakes and gets readers attention instead of just having bland words in an email. The other thing that makes it so effective is that the video is personalized to the person. For instance, in Kate’s video to me there was a banner of Valentine’s Day (I got this in early February, they rotate the banners based on holidays, seasons, and preferences) and Kate brilliantly held up a personalize sign of my name that became the thumbnail / gif of the video. It made me instantly want to watch it and find out what she had to say TO ME. Not only that, I knew immediately from the banner that it was a 43 second video (you never want to make videos long!) so I knew it was going to be taking too much of my time. Here’s a screen shot of the email (some details omitted for security purposes):

So how did this experiment in video messaging work out for Kate’s support raising? Well, as Kate began sending this videos out to pastors that she had never met before, she started getting instant responses. With BombBomb, you can ask the recipient to record their own video back or respond to the email – which gives them a fun and/or a quick easy way to respond.

Interested? Here are creative some ways you could use a video messaging service such as BombBomb to stand out in your support raising:

  1. Emailing pastors / churches / missions boards instead of sending emails for an introduction
  2. Texting individuals and groups reminders for events
  3. Texting individuals, groups, pastors, or businesses for personalized communication
  4. Newsletters
  5. Follow up from a connect card
  6. As a thank you for someone beginning their support
  7. Quick prayer updates to supporters
  8. Saying a personalized “hi” to supporters while on the field
  9. There are probably a lot more that you can think of!

** Just a quick side-bar here: I don’t believe texting or emailing for face to face appointments with individuals should replace the phone call and this post is not about condoning that. However, if you are reaching out to individuals and numerous churches or businesses this idea could be perfect for you to help communicate in some of the ways above.

Kate has decided after trying BombBomb.com for free that she is gladly going to pay for the BombBomb Plus program (FYI there is a free option for Non-Profits!). She is going to switch her actual newsletters over from e-newsletters on Mailchimp to video newsletters via BombBomb (with BombBomb Plus you can send videos out to multiple people at a time). What a fresh take on a newsletter! Kate is also using BombBomb to follow up with groups.

Here’s Kate sharing some details on follow up with groups:

“I shared at a (church) service yesterday! I’m putting all those individuals I talked with or gave me back connect cards in a group on BombBomb. Today or tomorrow, I’ll send that group a BombBomb campaign video email and say thank you, welcome to the journey, here’s what to expect now, and here’s monthly giving info, etc. I’m trying to find new ways to incorporate BombBomb in follow up tasks.”

What do you think? I think it’s BRILLIANT. Thinking outside of the box and standing out is becoming more and more important to the workers I coach, and I love that this is a unique and easy way to do that. Also, side note = bombbomb.com services are free for non-profits!

Have you tried video messaging? What are some ways you are thinking outside the box? What are some ways you are utilizing technology? Post it in the comments! I hope this idea sparks ideas that encourage you to stand out!

Click the link below to watch the full video that Kate sent me!

https://bbemaildelivery.com/bbext/?p=vidEmbed&id=E2AB08DB-821E-48E5-BC99-C7263989E2B5&ar=0

Closing A Face To Face Appointment

~ Jenn Fortner ~ 1 Comment

Happy New Year everyone! I’ve been thinking of what to post this month to kick off the new year, and I wanted to go ahead and re-post this from May of last year. I think it may be one of the most essential blog posts I’ve done in awhile, so I’d like to throw you what I thought was a highlight of 2021 up front. I think creating a short goal during The Close (read on to see what I’m talking about) is an absolute game changer! Enjoy! – JF

Having a great Close to your Face to Face Appointments is almost as important as having a great Ask. What do I mean by the “Close”? Essentially, closing your appointment comes right after The Ask and includes elements like next steps, setting expectations, and getting the financial partner on-boarded to start their giving.

Do you know if your closing your appointments well? Let me ask you a few questions so we can gauge it together:

  • Are you having trouble getting verbal commitments turned in to actual gifts? Do you feel like your chasing your tail? 
  • Are you having issues with new partners giving to your organization correctly? Are they seamlessly giving without any hiccups, misdirection of funds, or accidentally just giving one time instead of monthly? 
  • Do you think your new monthly partners have clear next steps and expectations of how you will communicate with them? 
  • Do you feel like after you’ve done your appointment the real challenge comes in getting ahold of them to turn it in? (why yes! I am aware this question is a bit redundant to the first question!)

If you’ve answered yes to any of these questions – your Close may need a little work and tweaking. Or a lot… It could need a lot of tweaking. I find in the workers that I coach if the Close is not in ship-shape, the process of follow up can become extra cumbersome and challenging. Here are some quick tips to help you tighten up your Close and get those new partners on-boarded to your team.

3 FOLD COMMITMENT:

First things first! While closing your face to face appointment set clear expectations to your new financial partner with a commitment to your team. My commitment suggestion comes in 3 parts: (1) work hard on assignment, (2) communicate regularly, (3) pray for your team.

Imagine you just started giving 100$ a month to a new missionary. As a giver, you would probably like to know what to expect after you start your giving. Right? Right. Therefore, let your shiny new partners know how you will be communicating with them – is it through newsletters and a Facebook Secret Group? Is it via email? WhatsApp or iMessages or Direct Messages? Do you have a TikTok or Instagram account dedicated to your ministry? Do you have a Secret Facebook Group? How often are you doing your newsletters? This is all helpful information to include during the Close of your appointment. I like to do this in my 3 fold commitment to them. It goes a little sum’ like this:

“As a team member I would like to make a 3 fold commitment to you. First, I promise to work hard while I’m on the field, reaching the X people for Christ and working diligently to make relationships with the X people through X Y and Z. Secondly, I promise to keep you updated regularly. Though I won’t be able to connect as consistently via phone because of the connection in X country, I will be keeping my team updated regularily through bi-monthly newsletters and my Secret Facebook Group. The Facebook Group is titled X and I will send you an invitation to it tonight, so be on the lookout. My hope is to shoot out updates there every week. Please feel free to comment or like things there, but keep in mind even though it’s “secret” I still need to be sensitive to not giving too much information due to X country. I also intend to email you from time to time, which leads me to number 3! Thirdly, I would love to pray for you on a continual basis and will be reaching out via email from time to time asking for prayer requests. Please keep me updated as well with any prayer requests as time goes on. My desire is for this to really be a team, as I simply cannot do what I am doing without you. Any questions about that?”

SET GIVING EXPECTATIONS: 

“Yes” comes with a wide variety of nuances. It’s like a buffet out there guys. Some will say they need to pray about an amount prior to committing, others will say they will commit 75$ and turn it in tomorrow morning, still others will just say they will turn it in “soon”. No matter their response – make sure to ask two things: (1) If they know the amount and (2) when they would like to turn it in by. 

This is important for two reasons:

  1. Because it gives you a frame of reference as to when to expect their commitment turned in by.
  2. Because it helps you know how to respond and set up your follow up accordingly, which can be varied. For instance, if they say they will turn it in this week then your response could be “Great Shelly, that’s going to be so helpful to get to my goal of 50% by the end of the month. If I don’t see it come in by the end of the week I’ll shoot you out a text (you may ask if they prefer text or phone call) to see if you need a reminder or have any questions about how to set it up – does that work okay?” Or, say for instance they indicate they need to pray about the amount. You can then respond with “Great Shelly, do you think a couple of days would be sufficient for that or would you need more time?” (Shelly says a couple of days is sufficient) Then, “Okay, I will text you for follow up Wednesday to see where you’re at after a couple of days to pray If I don’t reach you, I may try and call to reach you. Does that work for you?” 

SHORT PERCENTAGE GOAL: 

Setting a short percentage goal is a little trick I’ve been proselytizing lately. So what does setting a percentage goal mean? Let me explain by setting the stage for this one: 

Sally has just said yes to joining your monthly partnership team and has told you she will get it turned in this week. A month has gone by and unfortunately you didn’t do a good job on your close with creating follow up expectations or creating percentage goals. Whomp. To combat situations like this in the future, when Sally tells you she is going to join your partnership team at 100$ a month and will get signed up this week, the next thing you say to Sally is “Oh my Sally! This is so great as it helps me get to my goal of 75% by the end of May! If you can get that turned in this week that would get me closer to that goal and of course closer to 100% by August. I really appreciate it.” See what I did there? I created a short percentage goal to let Sally know it matters when she gets her monthly commitment turned in. A lot of new financial partners don’t know that you will never be able to get to 100% unless they turn in their commitment (though this can vary based on your organization), and the reason is because you haven’t told them! Thus, make sure to communicate clearly (and gently…and nicely, you know what I mean) what your needs are. Creating a short goal that is less than a month away is perfect for getting a little urgency in and communicating that you are working toward getting to 100% in a timely manner. Doing so will help you get commitments turned in efficently.

SET FOLLOW UP EXPECTATIONS:

As a support raising coach I have seen that setting clear follow up expectations can make or break your season of support raising. Essentially you want to do 3 things while setting follow up expectations during your appointment:

  1. GIVING EXPECTATIONS: As above, ask them when they would like to give and how much. (If they are praying / thinking it over this still applies just tweak it)
  2. SHORT PERCENTAGE GOAL: As above, give them a short percentage goal and communicate your needs for having them turn it in.
  3. COMMUNICATE AND CALENDARIZE FOLLOW UP: If they are praying about an amount or unsure of their giving, set a time frame and let them know you will follow up with them. An example could be this: “Great Sally! Thank you so much for praying about a commitment. How much time do you think you need to pray about it? A couple of days? (*Sally says yes) “Okay, how about I text you on Friday and find if you’ve come to any decisions? Would that be okay?” (*Sally says yes) “Great, and if I don’t get ahold of you Sally I may try to call. Thank you so much for praying!” The same process works if they say yes and they get it turned in in a couple of days, just change the wording a bit to something like this: “Okay, if I don’t happen to see it come in by Friday or Saturday I will shoot you a text and see if you need a reminder or any help getting it set up. I’m so thankful Sally and appreciate you being a part of this team. Your giving now will help me reach my short goal of getting to 50% by the end of the month, and 100% by August! Thank you!”

A text to Sally for follow up would look something like this: “Hey Sally! Thanks so much for praying about joining my partnership team. I really loved our time together and am so grateful. Have you come to any decisions? Let me know either way and I appreciate you!”

**Please note, it’s always best to get a new financial partner on-boarded during the appointment, so shoot for that when they choose that entree of the buffet table! It’s like getting the steak! Or maybe like getting the soft serve ice cream after dinner when you were a (big) kid. Remember buffets?!?!**

GIVING INSTRUCTIONS:

Have you ever tried to give a reoccurring gift to a worker/ministry and felt like you were doing rocket science? Unfortunately the process isn’t always easy, and yet again comes with another buffet of options for the giver. Online? On the phone? Via check? It’s likely there are multiple ways your new financial partner could give, and typically not everyone will want to set it up the same way. Your job is to make it as easy as possible for your new financial partner to give. To do this, provide a short sheet of giving instructions. It doesn’t have to be fancy to be helpful! If you don’t know various ways that someone can give to your organization, learn all of the processes and make sure you understand how each works.

So I hope these were helpful! Now you’ll be pro level closing your appointments and getting new financial partners on-boarded to give! Recap:

  • 3 Fold Commitment
  • Giving Expectations
  • Short Percentage Goals
  • Follow Up Expectations
  • Giving Instructions

Aaaaannnnd Closed.

THE CLOSE: How to Close Appointments Like a Pro

~ Jenn Fortner ~ Leave a comment

Having a great Close to your Face to Face Appointments is almost as important as having a great Ask. What do I mean by the “Close”? Essentially, closing your appointment comes right after The Ask and includes elements like next steps, setting expectations, and getting the financial partner on-boarded to start their giving.

Do you know if your closing your appointments well? Let me ask you a few questions so we can gauge it together:

  • Are you having trouble getting verbal commitments turned in to actual gifts? Do you feel like your chasing your tail?
  • Are you having issues with new partners giving to your organization correctly? Are they seamlessly giving without any hiccups, misdirection of funds, or accidentally just giving one time instead of monthly?
  • Do you think your new monthly partners have clear next steps and expectations of how you will communicate with them?
  • Do you feel like after you’ve done your appointment the real challenge comes in getting ahold of them to turn it in? (why yes! I am aware this question is a bit redundant to the first question!)

If you’ve answered yes to any of these questions – your Close may need a little work and tweaking. Or a lot… It could need a lot of tweaking. I find in the workers that I coach if the Close is not in ship-shape, the process of follow up can become extra cumbersome and challenging. Here are some quick tips to help you tighten up your Close and get those new partners on-boarded to your team.

3 FOLD COMMITMENT:

First things first! While closing your face to face appointment set clear expectations to your new financial partner with a commitment to your team. My commitment suggestion comes in 3 parts: (1) work hard on assignment, (2) communicate regularly, (3) pray for your team.

Imagine you just started giving 100$ a month to a new missionary. As a giver, you would probably like to know what to expect after you start your giving. Right? Right. Therefore, let your shiny new partners know how you will be communicating with them – is it through newsletters and a Facebook Secret Group? Is it via email? WhatsApp or iMessages or Direct Messages? Do you have a TikTok or Instagram account dedicated to your ministry? Do you have a Secret Facebook Group? How often are you doing your newsletters? This is all helpful information to include during the Close of your appointment. I like to do this in my 3 fold commitment to them. It goes a little sum’ like this:

“As a team member I would like to make a 3 fold commitment to you. First, I promise to work hard while I’m on the field, reaching the X people for Christ and working diligently to make relationships with the X people through X Y and Z. Secondly, I promise to keep you updated regularly. Though I won’t be able to connect as consistently via phone because of the connection in X country, I will be keeping my team updated regularily through bi-monthly newsletters and my Secret Facebook Group. The Facebook Group is titled X and I will send you an invitation to it tonight, so be on the lookout. My hope is to shoot out updates there every week. Please feel free to comment or like things there, but keep in mind even though it’s “secret” I still need to be sensitive to not giving too much information due to X country. I also intend to email you from time to time, which leads me to number 3! Thirdly, I would love to pray for you on a continual basis and will be reaching out via email from time to time asking for prayer requests. Please keep me updated as well with any prayer requests as time goes on. My desire is for this to really be a team, as I simply cannot do what I am doing without you. Any questions about that?”

SET GIVING EXPECTATIONS:

“Yes” comes with a wide variety of nuances. It’s like a buffet out there guys. Some will say they need to pray about an amount prior to committing, others will say they will commit 75$ and turn it in tomorrow morning, still others will just say they will turn it in “soon”. No matter their response – make sure to ask two things: (1) If they know the amount and (2) when they would like to turn it in by.

This is important for two reasons:

  1. Because it gives you a frame of reference as to when to expect their commitment turned in by.
  2. Because it helps you know how to respond and set up your follow up accordingly, which can be varied. For instance, if they say they will turn it in this week then your response could be “Great Shelly, that’s going to be so helpful to get to my goal of 50% by the end of the month. If I don’t see it come in by the end of the week I’ll shoot you out a text (you may ask if they prefer text or phone call) to see if you need a reminder or have any questions about how to set it up – does that work okay?” Or, say for instance they indicate they need to pray about the amount. You can then respond with “Great Shelly, do you think a couple of days would be sufficient for that or would you need more time?” (Shelly says a couple of days is sufficient) Then, “Okay, I will text you for follow up Wednesday to see where you’re at after a couple of days to pray If I don’t reach you, I may try and call to reach you. Does that work for you?”

SHORT PERCENTAGE GOAL:

Setting a short percentage goal is a little trick I’ve been proselytizing lately. So what does setting a percentage goal mean? Let me explain by setting the stage for this one:

Sally has just said yes to joining your monthly partnership team and has told you she will get it turned in this week. A month has gone by and unfortunately you didn’t do a good job on your close with creating follow up expectations or creating percentage goals. Whomp. To combat situations like this in the future, when Sally tells you she is going to join your partnership team at 100$ a month and will get signed up this week, the next thing you say to Sally is “Oh my Sally! This is so great as it helps me get to my goal of 75% by the end of May! If you can get that turned in this week that would get me closer to that goal and of course closer to 100% by August. I really appreciate it.” See what I did there? I created a short percentage goal to let Sally know it matters when she gets her monthly commitment turned in. A lot of new financial partners don’t know that you will never be able to get to 100% unless they turn in their commitment (though this can vary based on your organization), and the reason is because you haven’t told them! Thus, make sure to communicate clearly (and gently…and nicely, you know what I mean) what your needs are. Creating a short goal that is less than a month away is perfect for getting a little urgency in and communicating that you are working toward getting to 100% in a timely manner. Doing so will help you get commitments turned in efficently.

SET FOLLOW UP EXPECTATIONS:

As a support raising coach I have seen that setting clear follow up expectations can make or break your season of support raising. Essentially you want to do 3 things while setting follow up expectations during your appointment:

  1. GIVING EXPECTATIONS: As above, ask them when they would like to give and how much. (If they are praying / thinking it over this still applies just tweak it)
  2. SHORT PERCENTAGE GOAL: As above, give them a short percentage goal and communicate your needs for having them turn it in.
  3. COMMUNICATE AND CALENDARIZE FOLLOW UP: If they are praying about an amount or unsure of their giving, set a time frame and let them know you will follow up with them. An example could be this: “Great Sally! Thank you so much for praying about a commitment. How much time do you think you need to pray about it? A couple of days? (*Sally says yes) “Okay, how about I text you on Friday and find if you’ve come to any decisions? Would that be okay?” (*Sally says yes) “Great, and if I don’t get ahold of you Sally I may try to call. Thank you so much for praying!” The same process works if they say yes and they get it turned in in a couple of days, just change the wording a bit to something like this: “Okay, if I don’t happen to see it come in by Friday or Saturday I will shoot you a text and see if you need a reminder or any help getting it set up. I’m so thankful Sally and appreciate you being a part of this team. Your giving now will help me reach my short goal of getting to 50% by the end of the month, and 100% by August! Thank you!”

A text to Sally for follow up would look something like this: “Hey Sally! Thanks so much for praying about joining my partnership team. I really loved our time together and am so grateful. Have you come to any decisions? Let me know either way and I appreciate you!”

**Please note, it’s always best to get a new financial partner on-boarded during the appointment, so shoot for that when they choose that entree of the buffet table! It’s like getting the steak! Or maybe like getting the soft serve ice cream after dinner when you were a (big) kid. Remember buffets?!?!**

GIVING INSTRUCTIONS:

Have you ever tried to give a reoccurring gift to a worker/ministry and felt like you were doing rocket science? Unfortunately the process isn’t always easy, and yet again comes with another buffet of options for the giver. Online? On the phone? Via check? It’s likely there are multiple ways your new financial partner could give, and typically not everyone will want to set it up the same way. Your job is to make it as easy as possible for your new financial partner to give. To do this, provide a short sheet of giving instructions. It doesn’t have to be fancy to be helpful! If you don’t know various ways that someone can give to your organization, learn all of the processes and make sure you understand how each works.

So I hope these were helpful! Now you’ll be pro level closing your appointments and getting new financial partners on-boarded to give! Recap:

  • 3 Fold Commitment
  • Giving Expectations
  • Short Percentage Goals
  • Follow Up Expectations
  • Giving Instructions

Aaaaannnnd Closed.

So You’re Doing Another Round of Support Raising? 9 Things To Get Started Early

~ Jenn Fortner ~ 1 Comment

This post was written originally in August 2018. But it was definitely worth a repost as a helpful little list of 9 things to do when entering back into a season of raising support. So if you are a worker who is reentering a season of raising support – this is for you! I hope you find it helpful! – JF

Recently, I attended a conference where I met with numerous workers who have lived off of support for a long time. Some of them had been in their assignments for over 15 years! Most of the workers I connected with are coming back home to enter into itineration and wanted some advice on how to best navigate a new successful season of support raising.

I found in my conversations that I was encouraging these workers to do several strategic things before they came back home, and I thought it would be helpful to share those ideas here. So, if you are already in your assignment and are gearing up for another season of raising up your team – this is for you! If you haven’t raised your support and haven’t made it to your assignment, tuck this post away for the future you! I hope these give you great ideas of where to start before you land back home. – JF

pre-itineration_31724110 (6)

I hope this gave you some helpful ideas! Below are some links with further information.

Here’s a link for more information on Connect Cards

Here’s a link for more information on Case Documents

Here’s a link for more information on Appointment Kits and Pastor Packets

Here’s a link for more information on Fundraising and Non-Fundraising Events

TEXT SAMPLES FOR FACE TO FACE APPOINTMENTS

~ Jenn Fortner ~ 8 Comments

TEXTING STILL ISN’T THE BEST WAY TO ASK FOR AN APPOINTMENT…BUT

I’m writing this post for a specific person. It may not be you, and that’s a-okay. This document is not for you if you are having success asking for face to face appointments via phone. I will always maintain that asking for an appointment via phone is far greater than asking via text message as it promotes relationship, and any time the word “finances” is read in a text it comes across like a billboard, generally drawing people away from responding. I stand by that thought and still agree with it. (read the link for more info!) Thus, if you are calling on the phone – pat yourself on the back and let me give you a high five from the internet. You don’t necessarily need to read any further. 

This post is for you if you are the person who is probably going to go ahead and text asking for an appointment anyway, even though your support raising coach and training has said it is 100% best to phone call and ask for face to face appointments. It is for you too if you are texting someone as a one off and don’t want to botch it, which I completely get.

That being said, I want to be clear that this post is not to condone texting for an appointment as the normal go-to, but knowing it will happen, at least if you text first you have examples of how to best word it. Okay! All that being said, let’s get into some samples. Well, in a minute.

WARNING LABEL TO THE SAMPLE TEXTS FIRST

  1. First off, an important distinction to be made here – THESE ARE TEXT MESSAGES…NOT social media direct messages (DMs). Yes, there is a difference and yes, it does matter. 
  1. DMs are never going to be as warm as a text message and 1,000% less warm than a phone call. (Pause here and think back to any times you have had people solicit you on FB Messenger en mass for donations. If you have ever had that done to you, you know it’s definitely not relational.)  If you don’t have someone’s phone number, DM and ask them for their contact info, but don’t DM any of these samples below.

***Here’s a sample asking for number and contact information on DM: 

“Hi Christy! Hey, how is Adam doing?? Heard he had a tough fall and have been keeping him in my prayers. I hope he is on the mend. Wanted to ask — could I get your contact info? Phone number, Email address, and mailing address? Zach and I are about to embark on a ministry journey and grabbing contact information. Thanks Christy.” 

  1. Don’t give too much information when sending a text message asking for a face to face appointment. Try to be as brief as possible while still giving needed information. Remember, you are asking for a face to face appointment (or in times of Coronavirus a Zoom appointment), not for them to join your team. You do not want to make an ask in written form or have your face to face meeting over text. Save the details for the appointment. It’s easy to make this mistake and not realize you are doing it, and then all of the sudden you are asking someone for financial partnership in a text. OOOPS. (that’s not a good thing) 
  1. It’s important to realize that there is a hierarchy of relationship when it comes to asking for appointments. Doing so over the phone or even in person is much warmer and relational than in a text. If you’re struggling with how to ask for an appointment – move down this list and start as high as you can! 
    • Hierarchy of warmth and relationship in asking for Face to Face Appointments:
      1. In person
      2. Phone call / Phone call + invitation letter first == these options are always best! 
      3. Invitation letter + Text message
      4. Text message
      5. Email
      6. DM

TEXT SAMPLES

TEXT SAMPLE 1:

“Hey Pete! Do you have time for a quick 2-3 minute phone call?”

(**Always my preferred option for a text message. Use the text to lead to the phone call. If they don’t answer you in a text, you still have the ability to call them later that evening or even the next day – just don’t wait too long. You can also try texting again.) 

TEXT SAMPLE 2: (*No invitation letter prior)

“Hey Taylor. Beau turned 1 years old?!?! WWHUUTT? The nerve of babies to grow. UGH. And how does time fly? Please answer life’s mysteries for me Taylor. I believe in you. 🙃

I don’t know if you’ve heard, but Zach and I are heading to Estonia to be workers with Assemblies of God World Missions. We are pumped. If you have no idea what I’m talking about: HA! 🤗 I would like to fill you in!! 

I’m reaching out because you recently came to mind. We are working on building up our financial and prayer partnership team and have to get to 100% before we can go to Estonia. I know you have been a major influence in my life and would love to connect about joining some aspect of our partnership team. 

Could we A. Zoom this week or next? (I’ll order us some Panera treats or Grub Hub while we meet if it works!) B. Grab coffee outside this week or next? C. Masks and coffee inside this week? 

Let me know what you think one way or another. Importantly, I want you to know that there’s no pressure. Except for you to solve life’s mysteries Tay. That I EXPECT. Love you, your friendship, and that darling 1 YEAR OLD. 

TEXT SAMPLE 3:  (*Invitation letter prior)

“Hi Rosie! I have been praying for you & Fred as you are recovering. My mom said you texted yesterday that you guys are on the mend- praise the Lord!💓 When you are feeling better, Zach and I would love to safely meet and share with you guys about our burden for Estonia, as well as invite you to partner with us, whether that be through prayer or finances. We are here until January 4th, so you just let me know when would be best. Much love to you guys!!❤️❤️”

TEXT SAMPLE 4: (*Invitation letter prior)

“Hey Ron and Kathie. This is Jenn Fortner. How are you all? Been thinking of you and of course Dustin recovering from COVID. I’ve been saying prayers since last time we spoke — How has he been since recovery? 

Would you be able to schedule a time to safely meet this week or next? Let me know if you are available and what works best for you, we are pretty flexible. We would love to connect, hear about how you all are doing, and share a bit more about what we are doing in ministry and see if it fits for you to join some aspect of our partnership team. 

Thanks guys. Most important note: Just want you to know we love you, your friendship, and praying that Dustin is well.”

NOTES

*some of these samples are written during COVID, so take “safely meet” etc out of equation once things go back to normal.

**One of these sample texts mentions “no pressure”. I left this phrase in because that can be helpful in some circumstances. I personally wouldn’t over-use anything that completely gets them out of considering financial support as an important option. I hear phrases from workers all the time like “prayer is more important” or saying during an appointment “consider support and pray about it” or “if you don’t want to it’s no big deal” — which are misleading statements and not always helpful. True, prayer is important but the best prayer partner is typically the one who is giving (Matthew 6:21). True you want someone to consider partnering but don’t throw that phrase into an appointment when now is the time to make the big ask, and they have been prompted to consider prior to your appointment. And finally, plainly said it’s not true that if they don’t want to support it’s not a big deal — even though we should hold yeses and no’s loosely in our hearts — it is a big deal if they join your team! Think through these phrases giving people outs carefully, and don’t overuse them. 


I hope this post and samples are helpful! – JF

How To Make Your Own Prayer Card on Vistaprint

~ Jenn Fortner ~ 1 Comment

I’m excited to share this wonderful tutorial on How to Make Prayer Cards on Vistaprint. I didn’t make it, a friend of mine in ministry at a sensitive location did. I’d tell you her name, but I can’t, so we will just call her “Designer Debbie”. What I can say is please use this link if you end up using Vistaprint to make your Prayer Card. By using it you will give Designer Debbie discounted materials for future use! WIN WIN http://reward.vistaprint.com/go.axd?ref=TBNJM5

My girl DD is also a really great designer and makes Prayer Cards along with other promotional materials (case documents, connect cards, etc.), so if you want to skip the DIY – contact me and I can get you in touch with her.

So what is a Prayer Card? Think of it as a business card for ministry. Typically they are small, display your tagline, picture, ministry, and contact information. They are helpful for giving out at events, face to face meetings, short conversations, etc. and provide the recipient a quick glance at your ministry and way to keep your contact information. Often these go on refrigerators as prayer reminders, go in invitation letters, thank you cards, pastor packets, and the like. Read along to find out more on how to make your own! Thanks Designer Debbie!

Click to access prayercardtutorial1.pdf

prayercardtutorial1-2Download

Ghosting! When It’s Time to Make The Final Contact

~ Jenn Fortner ~ 1 Comment

Ghosting! It’s October so let’s talk about it now for obvious reasons.

You all know the scenario, chances are you’ve been there…

You reach out to a friend via phone and try to set up an appointment. No answer. You text them and ask if they have time for a quick phone call. Nope, nothing. Then you call again and leave a voicemail. Crickets. Then the process gets a little weird because you call again a couple of days later and still: NADA. Maybe you send another text several weeks after beginning the process, but you don’t know what to say. So you send something but don’t love it, bite your nails and then…na that wasn’t them that texted back…it was just MORE CRICKETS. And you’re wondering…did I just damage a relationship? What if I see them at Target? Do they shop at that one? Maybe I’ll drive to the one on the other side of town that’s farther away from their house. AWKWARD.

So what do we do with this whole ghosting MONSTER lurking under the bed? How do we appropriately handle the FEAR that rejection is happening before our eyes? I’ve got some ideas to combat the SCARY scenarios. Don’t SCREAM, let’s dive in (and okay, I’ll stop using the puns). There are 3 main things to keep in mind when you think you are being ghosted – let’s talk about them.

1. Don’t Jump to Conclusions

When you feel you are being ghosted don’t jump to conclusions. People are busy with their own lives, and your top priority is almost always NOT their top priority. They’ve got their own world swirling around them, so recognize that we have to meet people where they are at and contacting you back may not be at the top of their list. Don’t jump to the conclusion that if they aren’t Johny-On-The-Spot with getting back to you it doesn’t mean they aren’t interested. It could mean a variety of things such as one or some of the following:

  • they are bad with returning phone calls / messages / insert media you used
  • they are busy
  • it’s a hard week
  • it’s a hard year. ahem… it is 2020.
  • they are out of town / country
  • they intend to but just haven’t gotten there yet
  • they are distracted
  • their phone broke?
  • they have a new number
  • they are potty training their toddler and are laser focused unto getting rid of cloth diapers for ever and ever amen (wait… just me?!)

Thus before making the conclusion you are being ghosted, here are ask some important questions of yourself. If you answer “no” to any of these things – then try that thing before jumping to conclusions:

  • Am I using the right contact method to reach them? Have I tried multiple ways to get in touch?
  • Are they actually receiving my phone call / message?
  • Have I tried enough times over a period of time, and given them long enough to respond?
  • Have they already expressed interest in giving but have had trouble responding recently?

2. The Final Contact

If you have have sufficiently tried to reach out to someone but are getting no response (see list above) then you may consider making The Final Contact. The Final Contact essentially is communication that attempts to honor the relationship when someone isn’t responding, and lets that person know you will not be contacting them again about support. Now, that being said I have some pretty strong thoughts about The Final Contact and how it works / doesn’t work that I need to share before proceeding further:

  1. Consider all of the questions above carefully before doing The Final Contact.
  2. You should NOT be doing The Final Contact if you’ve only tried calling a person twice or even 3 times. It should be after you’ve made several attempts, tried several communication methods, and given them time to respond. Many people make the mistake of believing someone’s silence is rejection and give up too quickly due to fear. Be confident, and remember you don’t have to apologize for inviting someone to be a part of the Great Commission.
  3. If a Final Contact is given too early you run the risk of offending cherished relationships.
  4. If you move to the Final Contact too early you also run the risk of no support from them.
  5. It’s likely that after you make The Final Contact, you will hear from the person who has ghosted you. It happens often.
  6. In wording your Final Contact, keep the door open a smidge that you may have a future assignment / time you raise support, and perhaps you will reach out again in the future (see example below – this doesn’t need to be emphasized, just accommodated for).
  7. You don’t make The Final Contact if someone has answered your calls and methods of communication, only if they don’t (unless it’s a nuanced situation). Don’t make The Final Contact you’re out for any circumstance that gets awkward that you don’t want to follow up on. No no.


So HUGE WARNING HERE: Don’t do it too early. However, well timed Final Contacts can help in putting the relationship in good standing. So what does a good Final Contact look like? This example of a Final Contact is written by my friend Grant Hoel who is a support raising coach and in full time ministry with Chi Alpha.

“Hi [Name], I hope everything is going well for you. I’ve been trying to get in touch with you recently to share about my upcoming ministry assignment to [City or Country] but I have been having trouble. It is possible that this is not the best method of communication for you or that you’ve been extremely busy and unable to get back to me. Or maybe you’re just not interested, and that’s okay. In any case, I wanted to let you know that this will be my last attempt to reach you in regards to this assignment. Also know that I really value your friendship and would love to catch up or hear how I can be praying for you at any time. If you are interested in talking about the ministry and how you could be involved, feel free to give me a call: (555) 555-5555. Either way, I look forward to catching up the next time I see you. Have a great week and God Bless.“

Some thoughts straight from Grant on what a well-crafted Final Contact does:

  1. It provides the person the most charitable excuse for not returning your call.
    • “I know you’re probably super busy…”
    • “I understand that now may not be the best time for you…”
    • “You may not be able to give right now…” “And that’s OK!”
  2. Let’s them know that you will not be contacting them regarding support/financial partnership for this assignment.  You won’t bring it up unless they initiate it.
    • “So I just want to let you know that I won’t be contacting you again about this unless you bring it up.  If I’m wrong and you just haven’t been able to get back to me, just give me a call and we’ll pick up the conversation from there.”
  3. Affirms your relationship with them. 
    • “I just want you to know that I absolutely appreciate your friendship…” 
    • “Let me know if there is anything I can do for you or any way to pray for you…”
    • “I look forward to the next time we get to see each other…”

3. Don’t be Timid: Its The Great Commission (See Rejection post)

I get it, it can be SCARY to reach out to friends and family for support, and when that friend ghosts you in the process, it doesn’t feel good. But I think alongside having the Final Contact in our pocket, remembering that we are all called to the Great Commission as either goers or senders is one of the most important things to remember in the midst of asking for finances. Asking someone for financial support is okay and it’s even biblical. (If you doubt that to be true, here are some verses to check out) Also, what you are doing is downright cool and inspiring. Seriously. You don’t have to be ashamed about telling people about Jesus and you certainly aren’t the only one since the days of Moses who raised finances to do it.  You can be bold. You can be confident (and it actually helps). You don’t have to apologize for following God’s path, and you actually get to be an inspiration for those you connect with to follow their own paths with God! He’s actually the one that set it up for the christian worker to live off of support. If someone doesn’t join maybe someone else is supposed to. I can be as simple as that, if you let it be.

It’s hard to know what to do when a person isn’t responding to you, I hope some of these thoughts help in the process. Below is a song to help inspire you. As Grant put it to me when explaining his process on The Final Contact “Now may you confidently and effectively raise the funds you need to do the work in which God has called you. May you have even deeper and more meaningful relationships as a result of your support raising efforts.” – JF

What To Do If A Financial Partner Stops Giving

~ Jenn Fortner ~ Leave a comment

What happens if you are months into your assignment and you notice that the support of one of your financial partners has come to a screeching halt? Would contacting them be awkward? How would you word such a conversation? Here are some tips on how to deal when giving drops off:

  • If someone’s support drops off, try to deal with it relatively quickly. Don’t wait 4 or 5 months (or yikes…even longer) to reach out. I think waiting until the second month is okay, but I probably wouldn’t go beyond that if you can help it.
  • If someone stops their giving don’t assume that they don’t want to give any more. It could likely be a credit card expiration situation.
  • If someone’s support drops off contact that financial partner! Personally I would use email or phone call to connect, and I would stay away from less personal spaces like Facebook Messenger or text. Here’s a sample email or phone conversation:
    • “Hey Paul! Hope you are doing well! Things here are going great even in the midst of COVID-19. We have gone out of shelter in place and have been able to connect more with the local church as well as resume our English teaching with ease – which is great. It’s also lead to a lot of really great ministry moments recently that I’ll be sharing more in depth in my newsletter coming up next week. Excited to share more! How are you all doing in the midst of COVID? Everything ok with you and your family? Would love to hear more. // I want to reach out because I noticed in May that your monthly support did not come in. I’m wondering if that is a credit card issue / expiration or if there are other circumstances? Let me know if you could either way. I would love to be praying if you have any specific prayer requests and thank you for the continued support in ministry, it has and does mean more than words can say. I’ll be attaching instructions to the bottom of this email if indeed it is a credit card change. Thank you Paul!” (*include giving information, instructions on credit card changes that are extremely user friendly, and your contact information)
  • If they don’t happen to answer, don’t give up, try to reach out in another way. And/or if you are emailing and don’t get a response, wait a week or so and pop in with a quick email that says something like “Hey Paul, just checking in. Did you happen to get the email I sent you on a couple of weeks ago in the beginning of June?”
  • If they answer back and let you know it’s a credit card expiration, I would respond by providing them again with the needed information to make the change. Do as much of the work as you possibly can for them, and make it AS SIMPLE AS POSSIBLE for them to complete the task.
  • If they answer that they won’t be continuing and their financial abilities have changed say something along the lines of:
    • “Hey Paul, thanks for letting me know about the situation that lead to a pause on the giving. It truly helps me. Thank you so much as well for your giving over X amount of time, words cannot say enough how grateful I am. If it’s okay I would love to touch base with you later on down the road and see if jumping back on would make sense after the challenges you are facing pass – and will be praying for you in the midst of it. I’m sure it’s a challenging time and I’m so sorry you have to walk through that (*or whatever helpful language works here based on relationship and challenge they are facing*). I’ll continue sending newsletters and thank you for your continued prayers. If you would like to not get those any longer let me know and I can take you off the list. Again, appreciate you and your family and will stay in touch.” 
    • If you send this back to them set yourself a calendar reminder to email or text them in a month or two just to simply check in and ask how they are doing. There should be no other agenda for that touch point unless they initiate it. Tell them you have been praying for them (and indeed – pray for them!) and let them know you were thinking of them.
  • Just as a reminder, stay relational with your partnership team! According to Bill Dillon’s statistics in his book People Raising, 66% of people stop giving because they don’t think that you care about them or their giving. Don’t be that worker that goes off to their assignment and forgets the team beyond you and behind you that makes it possible! If that is the case, you will likely have people drop off.
  • In the wake of the Coronavirus pandemic, I don’t think these tips or steps change. It may be that someone on your team falls on hard times and drop offs due to the economy, and staying ministry minded will serve you well. Still reach out using the following the tips above.

Overcoming Obscurity

~ Jenn Fortner ~ Leave a comment

Below is post from guest author Pastor Chris. Originally this was posted in May of 2017 but thought it would be helpful for some of you newer to the blog to read. Enjoy! If you haven’t read some of his previous posts you can find them here, here, and here. They are all excellent!  – JF

OBSCURITY:  The state of being unknown, inconspicuous, or unimportant.

When you are starting out on the path of fundraising your number one problem is OBSCURITY.  People do not know who you are.  More and more our culture is becoming relational.  People and churches want to know YOU before they know what you are called to do.  For this reason you must make it a priority to become known among the people and churches that you hope will fund your calling.

This problem is not unique to fundraising.  50% of all business start-ups fail in the first 5 years.  One author says 80% of all new business owners know they are failing in the first 18 months!  Some will have bad business plans, too much debt, the wrong location… but the majority simply cannot overcome obscurity.  Their potential clients do not even know they exist.

“Obscurity is the single biggest killer to a business or entrepreneur.” – Grant Cardone

Grant Cardone asks young business leaders two questions in relation to obscurity:

#1. How far will you go to get attention?

#2. How frequent will you be in your attempts? 

The ONLY correct answer is = “WHATEVER IT TAKES”

When it comes to fundraising we need this same attitude.  Please do not take this too far and manipulate “whatever” to mean being immoral or unethical.  I don’t believe Grant intended that and I certainly am not taking an extreme view of that word.  But we have to get the desperation that is in that phrase into our hearts and lives.  What will you do?  Whatever it takes!!!!  Will you face your fears?  Will you be uncomfortable?  Will you accept rejection?  Will you remain prayerful and positive?  Will you work 40 hours a week?  Will you work 60 hours a week?  Will you work 80 hours a week?  Your answer to all these questions and a thousand more must be “Yes – I will do whatever it takes!”

The reality of your situation is that there are lots of people with lots of money that want to give it to a worthy cause.  Trust me – there is NO shortage of money.  So how do you break out of the obscurity you are in, find these people, and get them to join your team?

#1 – You Must Renew Your Mind

And do not be conformed to this world, but be transformed by the renewing of your mind, so that you may prove what the will of God is, that which is good and acceptable and perfect. -Romans 12:2 NASB

To break obscurity you must first stop seeing yourself as obscure. (Remember obscurity is the state of being unknown, inconspicuous, or unimportant.) The only way to do this is to constantly meditate on God’s word… then you will make your way prosperous and you will have good success (Joshua 1:8).

You are NOT obscure… You are a child of the Most High God!  He has made you the head and not the tail… He has set you above and not beneath… He has called you and given you a divine purpose and destiny.  He has made you an overcomer and more than a conqueror in Christ Jesus!

If you see yourself as obscure then you are obscure.  You cannot expect to break out of obscurity until you first break the obscure mindset that is holding you back.

OB1

#2 – You Gotta Get Social

Personally, I hate Facebook and I don’t Twit or Tweet or whatever! Whether you love it or hate it: You Gotta Get Social!!  The people you are seeking to join you in your mission need to know you on a personal level. Do not wait to meet people.  When you call a church, ask for the pastor’s email.  Search for his name on Facebook and send a friend request.  If he gets to know you, his church is more likely to support you.

#3 – You Need to Dig Your Well

Harvey Mackay wrote the best book on networking long before Facebook and even before email, it’s entitled Dig Your Well Before You Get Thirsty.  If you should read his book you may be put-off as he describes how to set up your rolodex (some of you may need to Google “rolodex”).  Look beyond that technical part (or lack thereof) for the true heart of how to network.

Mackay opens his book with a story about getting a call from an old friend at 2am who was semi-hysterical and said he needed $20,000 that day or he would be at risk of going to jail.  He writes, “The strange thing is, I hadn’t talked to him in over ten years. I offered him a few thousand dollars, but I didn’t give him what he needed even though I could have.”

Then Mackay asks a revealing question:

“How many people could I realistically count on to bust a gut to help me out if I’d called them at 2am?”

OB3

#4 – You Have to Learn to Write

I am still learning this skill myself but if you say, “I’m just not a good writer” – you are most likely copping out.  Remember? – You said you would do whatever it takes!  A good amount of your support will come from writing letters, emails, and newsletters.  So learning how to do it correctly is important.  Write a lot!  If you write an appeal letter, ask a pastor you are friends with to give you an honest opinion. Did it sound needy?  Was it a crisis appeal?  Was it too long?  Was it boring?  Did it communicate the vision?  Did it make you feel connected?  By honestly assessing your writing you will get better.

#5 – You have to Learn to Speak

One Sunday morning after the church service the pastor was feeling quite proud about the message he had just delivered.  On the way home he asked his wife – “How many genuinely good preachers do you think there are in the world?”  She muttered under her breath, “One less than you do.”

If you think you are a good speaker you are in the most danger because you are probably not as good as you think you are! So regardless if you think you are a poor speaker or the best thing since Paul the Apostle, there is room for improvement.

Anyone can get up and say things in front of a church, but can you make your appeal with passion?  A pastor friend once said to me, “I cannot remember the last time I had a missionary in the pulpit who had a passion in his voice and a tear in his eye for the people of his calling.”  Remember it is not what you say but how you say it.  You are not trying to convince people or sell them a product, you are endeavoring to share your calling from God and invite others to sacrificially join you in changing lives.

#6 – You have to Learn to Ask

You may be bold in the pulpit, but if you are obscure when it comes to “the ask” you may find your support raising going slowly.  Be convinced of who you are and of your calling.  Be confident that you are not asking for “yourself” (you are not begging). You are simply saying – Has God touched your heart with this vision and will you use your resources to work with me?

OB4

#7 – You Should Make a Schedule

You are going to get busy with many things that will keep you obscure. Thus, create a calendar to guide you daily in overcoming obscurity.  If you are raising support for the first time I would recommend:

  • Tweeting as often as you like, but no less than once per day
  • Posting on Facebook no less than once per day
  • Sending one E-Newsletter per month
  • Mailing one paper snail-mail newsletter per month

If you are using other networking platforms like LinkedIn, make sure you add them to the schedule.  You should also add in how many personal phone calls you will make per day, and how many personal emails you will write (and send) per day. 

#8 – Lastly, You Ought to Go to EVERY Event That You Can… and STAND OUT!

If your district or denomination hosts events, go!  If your home church has events, go!  If friends invite you to the park, go!  Don’t make every event just about your financial needs, but work to build life long relationships.  If you do that the funds will come naturally (see my previous post on how to grow a long tail).

Look for ways to stand out, both personally and with your mail and media.  Get creative!  Use your own photos when sending post cards.  Hand address envelopes and if you know the person write a one-line sentence on the back of the envelope.  When you go to an event, if you can, wear something that makes you stand out – especially if you can get something from the country of your calling.  This season of fundraising should become the most hectic and crazy and social and fun period of your life.  If done correctly fundraising is FUN-raising!   

Obscurity is your #1 hindrance to raising your budget.  Make Overcoming Obscurity your #1 goal, and you will be well on your way to reaching your budget in a timely manner.

– Pastor Chris

StandOut2