Here’s an idea particularly for those of you who may be struggling with individual asks / struggling to get that last bit of monthly or cash support in.
I recently talked with an worker who is doing a support raising push with individuals and doing it a little differently than what I have classically taught. She is doing the push with potential supporters who are more peer to peer relationships – (everyone is in their early 20’s) and making an ask of a 100 new supporters at $15 a month. Also, she is making the push all via text messages – which is definitely different from what I normally teach! (See below for examples).
I’m bringing it to your attention however because I have seen this be fairly effective in various circumstances. I want to come out of the gate and say I don’t believe this is the new way to do it. Nor is it how I think most asks should be made of individuals. Do not hear me saying that! However, I do think though, in situations where you are facing more of a Gen Z peer to peer dynamic or with a segment of individuals who have not been responsive to other asks — this may be appropriate and effective to try.
Now, for you It could be this translates to a demographic of potential supporters who you have tried to connect with and haven’t been able to get ahold of them, or maybe they are more of your peers and you haven’t asked for support yet from them, or maybe its a different segment of individuals that feels appropriate to your circumstance. Whatever the case, this may fit for you and may not — it’s simply just an idea that I wanted to to throw out there and see if it’s helpful. I would also encourage you to change that number to whatever the math works out best for you for an overall goal (some of you that may change the goal to cash support) – 100 new supporters at $15 is just her example. Honestly, I’d probably take that number higher while still being attainable. Something like $25 or $35.
I hope this little idea is helpful to you! – JF
Financial Partnership Development 